Scale of playfulness in branded infographicsPresentation Transcript
THE SCALE OF PLAYFULNESS INBRANDED INFOGRAPHICS Job maintenance continuumWTF!!!! Let’s Discuss EDGY. Fun. Well that’s This is dull. this at the next I like your safe. Boring, (You’re layoffYou’re review Thinking! but safe. bait)Fired!!!
Corporate doesn’tdo sex (or politics,or religion, ortaxes) However, legal says Unruly vaginas is alright. Win!Corporate doesn’tdo “shit”Corporate doesn’tdo “manwhores”either Outcome: Clean out your desk (and look for a job in agencyland!)
Cute Parachuting, Wait….I hopearmed animals, those arehmmm… bananas…Are those fourshades of orangeall on-brand? At least the violence isn’t consummated. Outcome: You’ll keep your job but this’d better work
OK, It’s cartoony,but I can dig it.The script is short& straight. Wait. That dude’s crying. Can people cry on- brand?The palette ispretty tightlyfocused. Outcome: Just the right amount of compromise. You’re safe!
Yeah, it’s visual, This actually wentbut did you have straight into ourto boil ALL the annual report.personality out ofit?Two colours:Crimson &Accountant Outcome: Njeh. Safe, but Not promotion- time. (Bonus: Date with Pam in Finance!)
More boring than The story’sa boring time in actually ok, but it’sboringville as playful as a wall of sheet rockThere’s thataccountant colouragainVisual story:Company logos &social icons Outcome: “Yeah, love it. Say, we’re having to downsize, and…”