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Scale of playfulness in branded infographics
 

Scale of playfulness in branded infographics

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    Scale of playfulness in branded infographics Scale of playfulness in branded infographics Presentation Transcript

    • THE SCALE OF PLAYFULNESS INBRANDED INFOGRAPHICS Job maintenance continuumWTF!!!! Let’s Discuss EDGY. Fun. Well that’s This is dull. this at the next I like your safe. Boring, (You’re layoffYou’re review Thinking! but safe. bait)Fired!!!
    • Corporate doesn’tdo sex (or politics,or religion, ortaxes) However, legal says Unruly vaginas is alright. Win!Corporate doesn’tdo “shit”Corporate doesn’tdo “manwhores”either Outcome: Clean out your desk (and look for a job in agencyland!)
    • Cute Parachuting, Wait….I hopearmed animals, those arehmmm… bananas…Are those fourshades of orangeall on-brand? At least the violence isn’t consummated. Outcome: You’ll keep your job but this’d better work
    • OK, It’s cartoony,but I can dig it.The script is short& straight. Wait. That dude’s crying. Can people cry on- brand?The palette ispretty tightlyfocused. Outcome: Just the right amount of compromise. You’re safe!
    • Yeah, it’s visual, This actually wentbut did you have straight into ourto boil ALL the annual report.personality out ofit?Two colours:Crimson &Accountant Outcome: Njeh. Safe, but Not promotion- time. (Bonus: Date with Pam in Finance!)
    • More boring than The story’sa boring time in actually ok, but it’sboringville as playful as a wall of sheet rockThere’s thataccountant colouragainVisual story:Company logos &social icons Outcome: “Yeah, love it. Say, we’re having to downsize, and…”