1. i2O WATER:
THAT WORLD-CHANGING
TECHNOLOGY FEELING
A unique technology and great team starts
to look and sound like a game-changer.

2. THE STORY IN THREE LINES
• i2O Water in January 2012:
• Get us noticed. Help us fill our funnel.
Help us grow revenue 150% this year.
•
• Relaunched in May 2012:
• Immediate interest from the likes of Al Gore’s own
investment company (and countless others).
•
• World domination by December…

3. i2O WATER
• Southampton-based tech company that invented a way
to make water companies into local heroes (saving water,
cutting costs, improving service, generally making
everyone really, really happy).
•
• Selling software and hardware into markets on four
continents, but – slowed by a tech-centric story –
punching under its weight.
•
• Mission for Velocity: Help us tell our story in a more
compelling way, and lift our entire digital marketing game.

4. POSITIONING & MESSAGING
• We got under the skin of water industry guys to focus
i2O Water’s story on their market’s values.
•
• We sucked up i2O Water’s business and technology
situation, and reduced it to a manageable set of
challenges and opportunities.
•
• Lastly we helped them define messages that would sing
in the market.

5. A NEW LOOK & FEEL
• A design that plays off of a visual grid, with links
to i2O Water’s industry.

6. REDESIGN OF i2OWATER.COM
• A sexy, easy-to-navigate presentation of the i2O Water
story, and a content marketing site ready for some heavy-
lifting.

7. REDESIGN OF i2OWATER.COM
• A sexy, easy-to-navigate presentation of the i2O Water
story, and a content marketing site ready for some heavy-
lifting.

8. EBOOK
• i2O Water’s core story told in a way that’s quick
to download (mucho sales leads).

9. PRESENTATIONS
• Everything i2O Water was put into a new and more
dramatic look, positioning the brand as a large and
reliable partner for big water companies.

10. DROUGHT CAMPAIGN
• Northern Europe’s parched. i2O Water has the answer.
We helped them spread the news.

11. GOOGLE ANALYTICS,
CMS & MARKETING AUTOMATION
• We got i2O Water going with the tools you need
to drive the content marketing machine.

12. VIDEO PRODUCTION
• We sat across the table from i2O Water’s CEO and
its clients and produced their best testimonials.

13. RESULTS
• 12 intense months later:
• i2O Water was getting interest from more and more
water companies around the world.
• More and more of i2O Water’s sales leads were on their
way to becoming customers.
• Traffic and leads were up, and rising.