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Velocity i2 o_casestudy_01_0612

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Velocity i2 o_casestudy_01_0612

  1. 1. i2O WATER:THAT WORLD-CHANGINGTECHNOLOGY FEELINGA unique technology and great team startsto look and sound like a game-changer.
  2. 2. THE STORY IN THREE LINES• i2O Water in January 2012:• Get us noticed. Help us fill our funnel. Help us grow revenue 150% this year.•• Relaunched in May 2012:• Immediate interest from the likes of Al Gore’s own investment company (and countless others).•• World domination by December…
  3. 3. i2O WATER• Southampton-based tech company that invented a way to make water companies into local heroes (saving water, cutting costs, improving service, generally making everyone really, really happy).•• Selling software and hardware into markets on four continents, but – slowed by a tech-centric story – punching under its weight.•• Mission for Velocity: Help us tell our story in a more compelling way, and lift our entire digital marketing game.
  4. 4. POSITIONING & MESSAGING• We got under the skin of water industry guys to focus i2O Water’s story on their market’s values.•• We sucked up i2O Water’s business and technology situation, and reduced it to a manageable set of challenges and opportunities.•• Lastly we helped them define messages that would sing in the market.
  5. 5. A NEW LOOK & FEEL• A design that plays off of a visual grid, with links to i2O Water’s industry.
  6. 6. REDESIGN OF i2OWATER.COM• A sexy, easy-to-navigate presentation of the i2O Water story, and a content marketing site ready for some heavy- lifting.
  7. 7. REDESIGN OF i2OWATER.COM• A sexy, easy-to-navigate presentation of the i2O Water story, and a content marketing site ready for some heavy- lifting.
  8. 8. EBOOK• i2O Water’s core story told in a way that’s quick to download (mucho sales leads).
  9. 9. PRESENTATIONS• Everything i2O Water was put into a new and more dramatic look, positioning the brand as a large and reliable partner for big water companies.
  10. 10. DROUGHT CAMPAIGN• Northern Europe’s parched. i2O Water has the answer. We helped them spread the news.
  11. 11. GOOGLE ANALYTICS,CMS & MARKETING AUTOMATION• We got i2O Water going with the tools you need to drive the content marketing machine.
  12. 12. VIDEO PRODUCTION• We sat across the table from i2O Water’s CEO and its clients and produced their best testimonials.
  13. 13. RESULTS• 12 intense months later:• i2O Water was getting interest from more and more water companies around the world.• More and more of i2O Water’s sales leads were on their way to becoming customers.• Traffic and leads were up, and rising.

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