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10 Classic Growth Hacks: Hints at the Future of Marketing
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10 Classic Growth Hacks: Hints at the Future of Marketing

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Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. …

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday.

http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20

"Everything you thought you knew about marketing is obsolete.

We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.

A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.

Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

Published in Technology
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  • http://gg.gg/314lq
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  • Great deck. I added to my list of Best of the Best Hacking decks.

    http://list.ly/i/812232

    Big fan of your books.
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  • Thanks for capturing the best of 'Hack'mania- Do you ever wonder about all those buried under the weight of F.D.T.A expansion-Standard Operating procedures for occasionally adding on neweggers-Everyone has an IPO-The more loaded the net of talent the farther the string ....Obviously a great lure expands the Marketing potential-And your slide share slides us into infinity
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  • Good. But so many of these businesses don't make money unless they get an IPO or get sold. And, Hotmail, for example, never really became a business in that sense. It's just that they're virtual. If you opened a restaurant that had good, free food, you'd get lots of word-of-mouth growth, too. Google and Apple now advertise on TV. Why? Because people watch even more TV than anything else, and the medium is conducive to compelling messages. At some point, Air BnB will be advertising on television, too.
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  • gotta get this book
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