SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Private Content
 

10 Classic Growth Hacks: Hints at the Future of Marketing

by on Sep 09, 2013

  • 103,809 views

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. ...

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday.

http://www.amazon.com/exec/obidos/ASIN/B00BPDR3JM/ryanholnet-20

"Everything you thought you knew about marketing is obsolete.

We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.

A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.

Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

Statistics

Views

Total Views
103,809
Views on SlideShare
80,728
Embed Views
23,081

Actions

Likes
192
Downloads
1,029
Comments
11

46 Embeds 23,081

http://www.ryanholiday.net 20523
http://thegrowthhacker.yow.com.br 705
http://cloud.feedly.com 588
http://feeds.feedburner.com 197
http://www.scoop.it 192
https://twitter.com 159
http://localhost 157
http://www.startupjungle.com 138
http://www.newsblur.com 73
http://newsblur.com 70
http://brandongaille.com 54
http://digg.com 52
http://feedly.com 25
http://miedzy5a6.pl 23
http://www.feedspot.com 19
http://summary 15
http://translate.googleusercontent.com 10
http://reader.aol.com 10
http://www.google.com 9
http://ryanholiday.net. 8
http://news.google.com 6
http://www.linkedin.com 5
https://sendtoinc.com 5
http://inoreader.com 4
http://www.goread.io 3
https://www.google.com 3
http://nuevospowerpoints.blogspot.com 3
https://www.google.de 3
https://www.commafeed.com 2
http://www.spundge.com 2
https://www.rebelmouse.com 2
http://nuevospowerpoints.blogspot.com.ar 2
http://nuevospowerpoints.blogspot.mx 1
http://www.pinterest.com 1
http://egesoftware.blogspot.com 1
http://nuevospowerpoints.blogspot.com.es 1
http://www.pulse.me 1
https://www.google.co.uk 1
http://www.twylah.com 1
http://webcache.googleusercontent.com 1
http://nuevospowerpoints.blogspot.fr 1
http://feeder.co 1
http://127.0.0.1 1
http://yoleoreader.com 1
http://www.inoreader.com 1
https://reader.aol.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 11 previous next Post a comment

  • philhood PHIL HOOD at PHIL HOOD Good. But so many of these businesses don't make money unless they get an IPO or get sold. And, Hotmail, for example, never really became a business in that sense. It's just that they're virtual. If you opened a restaurant that had good, free food, you'd get lots of word-of-mouth growth, too. Google and Apple now advertise on TV. Why? Because people watch even more TV than anything else, and the medium is conducive to compelling messages. At some point, Air BnB will be advertising on television, too. 3 hours ago
    Are you sure you want to
    Your message goes here
    Processing…
  • SlideboomTeem SlideboomTeem What.s up guyz This Setup is Very Sucsessfull working 100% Download Here:http://www.mediafire.com/?1m6dpc06hm7mqka Working 100% Try iT Guyz....... 1 month ago
    Are you sure you want to
    Your message goes here
    Processing…
  • MontySMcKibben MontySMcKibben Hi I just wanna share something to you guys..
    I am using a great tool, as of now it is still
    working perfect.. you can download the full file
    for free here http://gg.gg/16pxf
    1 month ago
    Are you sure you want to
    Your message goes here
    Processing…
  • Barbarajeanluxford Barbara Jean Luxford at physical trainer gotta get this book 6 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • richardvahrman LocoMatrix Ltd at LocoMatrix Ltd Liked it so much, I went and bought the book. That was good too. Now working on my Growth Hacker plans for Invisible Buildings 6 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • CRJAGANNATH C.R. JAGANNATH it was very informative 6 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • EnVeritasGroup EnVeritasGroup at EnVeritas Group Love this SlideShare! 7 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • khadijajabeen1 Khadija Jabeen at PF PUBLIC SCHOOL thanks for sharing it....it realy benefical for me 7 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • khatrirajat Rajat Khatri I liked all the case studies presented. The only concern I see with referral marketing is that in future there will be loads of referrals and then the product will be dependent on who the referral is? 7 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • PramitDas1 Pramit Das good one....fascinating 7 months ago
    Are you sure you want to
    Your message goes here
    Processing…

110 of 11 previous next

Post Comment
Edit your comment

10 Classic Growth Hacks: Hints at the Future of Marketing 10 Classic Growth Hacks: Hints at the Future of Marketing Presentation Transcript