Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Professor, Research Scientist, Analytics Consultant
Industry
Advertising / Marketing / PR
Website
appearoo.com/RussMerzPhD
About
Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce.
Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions.
He has over 2...
Tags
digital marketing
supply chain management
pls path modeling
brand equity
website
business performance
logistics
dependence
organizational structure
services
websites
cross-cultural
embeddedness
materials management
b2b
survey
data
analytics
digital strategy
metrics
framework
measurement systems
process
presentation
predictive models
brand engagement
cultural values
user satisfaction
language
adaptation
culture
model
supply
distributor performance
relational norm
agency theory
performance
search quality
context
information quality
behavioral intentions
engagement
media
customer satisfaction
grounded theory
sports marketing
taxonomy
internet
social media usage
social media
purchase intention
retailing
See more
Presentations
(8)Documents
(8)Likes
(83)The Future of Marketing 2018
Mathew Sweezey
•
6 years ago
Digital Branding: Why it matters to your success
ervinandsmith
•
10 years ago
[RESEARCH REPORT] The 2016 State of Digital Transformation
Altimeter, a Prophet Company
•
7 years ago
Building a Marketing Tech Stack to Accelerate Engagement
Marketo
•
8 years ago
What's new in Data and Analytics for CX and Marketing?
Einat Shimoni
•
7 years ago
10 Steps to Actionable Analytics for Digital Marketing
Smart Insights
•
8 years ago
eMarketer Webinar: Maximizing your B2B Content Marketing ROI
eMarketer
•
8 years ago
Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North America
Content Marketing Institute
•
8 years ago
Social media gone wrong: What NOT to do online
Chad Wiebesick
•
8 years ago
Infographic: The App Is Where It's At
1to1 Media
•
8 years ago
The Social Lifecycle: Consumer Insights to Improve Your Business
HubSpot
•
9 years ago
40+ Predictions on Content Marketing in 2016
Content Marketing Institute
•
8 years ago
Sales Hacker Series LA - Create Predictable Scalable Revenue - Aaron Ross
Sales Hacker
•
9 years ago
Seeding Strategies in Viral Marketing
Bernd Skiera
•
12 years ago
The 4th Wave of Content Marketing: From Passive to Interactive
ion interactive
•
9 years ago
The shape of brand conversations
Socialphysicist
•
8 years ago
The Innovation Game: Why & How Businesses are Investing in Innovation Centers
Capgemini
•
8 years ago
[INFOGRAPHIC] 2015 State of Social Business
Altimeter, a Prophet Company
•
8 years ago
Social value benchmark
Ogilvy Consulting
•
9 years ago
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
Salesforce Marketing Cloud
•
12 years ago
A Statistician's 'Big Tent' View on Big Data and Data Science (Version 8)
Prof. Dr. Diego Kuonen
•
8 years ago
Smart ways to use social media in your job search
Chad Wiebesick
•
8 years ago
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
9 years ago
Accenture Technology Vision 2015 - Digital Business Era
Accenture Technology
•
9 years ago
25 Disruptive Technology Trends 2015 - 2016
Brian Solis
•
9 years ago
25 KPIs Every Manager Needs To Know
Bernard Marr
•
9 years ago
Pushing Boundaries with Strategic Innovations
The Inovo Group, LLC
•
9 years ago
A Manifesto for Building Relationships in the Digital Era by Brian Solis and @GapingVoid for Vocus
Brian Solis
•
9 years ago
Digital Learning Environments: A multidisciplinary focus on 21st century learning
Judy O'Connell
•
9 years ago
Context and Purpose in Corporate Communication via Companies Global Websites: A Case Study
Emanuela Tenca
•
9 years ago
Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Professor, Research Scientist, Analytics Consultant
Industry
Advertising / Marketing / PR
Website
appearoo.com/RussMerzPhD
About
Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce.
Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions.
He has over 2...
Tags
digital marketing
supply chain management
pls path modeling
brand equity
website
business performance
logistics
dependence
organizational structure
services
websites
cross-cultural
embeddedness
materials management
b2b
survey
data
analytics
digital strategy
metrics
framework
measurement systems
process
presentation
predictive models
brand engagement
cultural values
user satisfaction
language
adaptation
culture
model
supply
distributor performance
relational norm
agency theory
performance
search quality
context
information quality
behavioral intentions
engagement
media
customer satisfaction
grounded theory
sports marketing
taxonomy
internet
social media usage
social media
purchase intention
retailing
See more