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e-book about interactive communications, knowledge transfer and strategy

e-book about interactive communications, knowledge transfer and strategy

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    Ebook interactivecomm Ebook interactivecomm Document Transcript

    • Summary Interactive communications- strategies and knowledge ISBN 978-954-535-654-4The book "Interactive communications- strategy and knowledge"reviews the role of the new interactive media and how it supports thetechnological platforms of knowledge management and strategy. Weare describing the problems and challenges to the society andorganizations for developing new approaches to the communicationsknowledge and using effectively a new interactive technology as wellas social networks, tagging, active worlds, web 2.0, web 3,0,interactive mapping and semantic structures. Interactive communication provides a relatively high degree offlexibility, which in turn allows the user to have a high degree ofcontrol over the technology and the communication that takes placevia the new interactive technologies in the conception of knowledgemanagement.This book also explores the tendencies for development of interactivecommunication and knowledge management. It focused on a new
    • interactive technologies as well as social networking, web 3.0, SEO,semantic networks, active worlds, immersive object an how can usingin the knowledge management practice.This study represents methodologically a new way of looking at theinteractive media and communications and their characteristics.After introduction, Chapter one "New interactive media" describesbasic principles of new social media and professional networking andproblem for new media development.Chapter two "Strategic communication competence" establishesinformation and networking problems of digital and e-competence;Chapter three "Knowledge management-interactive approach andcommunications" analyzing European and International best practiceof interactive knowledge communication and basic problem s in thisarea.In this research we review the role of interactive media andcommunications to define and solving global and complex problemsthat affected the European space.The European commission in 2009 develops a new platform forcontent management”Creative Content in a European DigitalSingle Market: Challenges for the Future”Digital technologies bring a number of changes to the way creativecontent is created, exploited and distributed. New content is beingcreated by traditional players such as authors, producers, publishers;but user-created content is playing a new and important role,alongside professionally produced content. The co-existence of thesetwo types of content needs a framework designed to guarantee bothfreedom of expression and an appropriate remuneration forprofessional creators, who continue to play an essential role forcultural diversity. As far as rights management, exploitation anddistribution are concerned, traditional practices for licensing rights arenot always adapted to digital distribution. Digital technologies bring
    • new actors and new roles into the value chain. Previously separateservices are converging, thus radically changing conditions for thedistribution of creative content, bringing in its wakethe integration of mobile operators, internet service providers (ISPs),telecom companies, broadband technology companies, websites,online shops, online rights aggregators and social networkingplatforms.Making professionally produced creative content available online isproving to be a high-risk business, because of market fragmentation,high development and production costs and the need to fund as yetunprofitable new services from the declining revenue streams of"traditional" analogue and physical distribution. Different trends andconsiderable challenges arise depending on the type of digital content.The objective of European Digital Agenda is creating in Europe amodern, pro-competitive, and consumer-friendly legal framework fora genuine Single Market for Creative Content Online, in particular by:– creating a favorable environment in the digital world for creatorsand right holders, by ensuring appropriate remuneration for theircreative works, as well as for a culturally diverse European market;– encouraging the provision of attractive legal offers to consumerswith transparent pricing and terms of use, thereby facilitating usersaccess to a wide range of content through digital networks anywhereand at any time;– promoting a level playing field for new business models andinnovative solutions for the distribution of creative content.In this book we are describing the problems and challenges to themodern society and organizations for developing new approaches tothe communication media and using effectively the new interactivetechnology as well as social networks, tagging, semantic approaches,information agents, Data web, interactive mapping for sharingknowledge and ideas about potential problems and their threats to thecitizens. It is a well known situation that the XXI century society isfacing an increasing series of complex problems. In this caseinteractive communications play key role to analyze проблемс andplanning activities to limit the unexpected effects on the people.
    • New media characteristics:@ interactivity;@ using dynamic content;@ open to share ideas;@ Mobile;@ usability;@ creating new ideas;@ new technologies is not a threat, but rather an opportunity;@ Communication problems must be defined with cooperativeparticipation;@ using contemporary communication models;@ developing conceptions and ideas;The interactive communication means generating meaning through theexchange ideas using a series of modern means of transmission of dataand implementing a combination of electronic processes. Interactivecommunication ensures active participation of people and thoseemployees who usually do not express openly their ideas. A similartype of communication destroys monopoly on content, controlled bytraditional media.When choosing a form of interactive training is a necessary:  to take into account the characteristics, conditions and the label of conduct typical set up for interactive media;  to make a selection processes, appropriate for the purposes of training;  to seek active contacts and interaction with virtual communities, with close to our interests.
    • During the interactive communications in the course of training to usethe following techniques:Ø orientation to a wide range of tools for creating content / text, voice,video, images, photos, so as to strengthen the influence of media onthe environment;Ø timing of the models to be comfortable, accessible, close to thestudents;Ø to hearing each other, seeking understanding, promoting theprocess of generating ideas and full sharing of information on riskproblem.Interactive training can be based on the synchronized and a-synchronized communication, and includes electroniccorrespondence; list of electronic addresses, group interaction invirtual places of knowledge, using a hat rooms; interactive videoconferences; audio communication; interaction through simulation andmodeling processes. Youll note that the technology itself does notalter the fundamental principles for high quality training. Theeducational process depends on other fundamental factors such as pre-training of students and their teachers, social environment, attitudestowards the process of training, introduced universal and humaneprinciples in the educational process. It can be argued that interactivecommunication and in particular interactive training added newdimensions to educational methods. Encouraging communication,using expressive digital images; important acquire the design ofrelevant, adequate context of on-line environment for adoption ofknowledge on prevention of risks.The appendix include interactive and content management practice ofEuropean Union, Yahoo, Nokia, NTT Docomo, Alexa and othersinnovative organizations.ContentIntroduction
    • 1. Interactive mediaNature of interactive communicationDevelopment of new media practicesSocial networks and interactive media2. Strategic communication competencyCommunication expertise and information-basic concepts and featuresDigital identity and competencyE-competence3. Knowledge management and interactive approachesNature and new concepts of knowledge managementCommunication problems and knowledgeSummaryLiteratureApplicationsCommunication patternsEuropean framework for knowledge managementEuropean networks for civilian control of the institutional linksStrategy and vision of leading networking companiesNokias VisionValues of YahooNTT DoCoMo organizational strategies
    • Rusi Marinov, Associate professor of Information science, A member ofEuropean communication research and education association/ecrea/, European Media literacy charter and International Association of Business Communicators/IABC/.