12 earthsoft-women empowerment v1-2

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Making earth little softer

Index
• Abilities
• Role
• Definition
• Problems
• Overcoming Challenges
• Need, Why?
• Solution
• Principles
• Opportunities
• Barriers
• Initiatives
• Results
• Conclusion

Abilities of Women


Powerful women
Was the queen of the
Maratha-ruled princely state
of Jhansi
Leading figure of the Indian
Rebellion of 1857 and a
symbol of resistance to the
British rule. She was very
brave & died fighting against
British
Lakshmi Bai, Rani of Jhansi
She is a symbol of bravery
(19 Nov 1835–17 Jun 1858)and love for country.

Humanity
She is a major religious
figure. She founded
Missionaries of Charity. It
consists of over 4,500
sisters & is active in 133
countries. Was recipient of
numerous honours including
Nobel Peace Prize in 79.?"
She answered "Go home &
love your family” to promote
world peace. She ventured
Mother Teresa out into slums to the needs
26 Aug'10–5 Sep'97 of starving.

Women in public
She is 12th & first woman
President of India (07-12).
She had held various
Cabinet portfolios during her
period in the Maharashtra
Assembly, Rajya Sabha &
Lok Sabha. She also had
been the president of MH
Congress Committee. She
had also served as 24th
Pratibha Devisingh Patil
(19 Dec 1934)
Governor of Rajasthan

Politics
She is President of Indian
National Congress, a major
political party of India,also
Chairperson of ruling UPA in
Lok Sabha since 2004. In
Sep‟10, she re-elected for
fourth time & became the
longest serving president of
Congress party. Also served
Sonia Gandhi
as Leader of Opposition of
9 Dec 1946 the 13th Lok Sabha in 1999.

Politics
Was an Indian politician
who served as Prime
Minister of India for three
consecutive terms (66–77)
& a fourth term (80–84)
•Nationalisation of Banks
•Won war against Pakisthan
•Authorization of developing
nuclear weapons
•Green revolution
Indira Gandhi
19 Nov17 – 31 Oct 84

Powerful women
She is a opposition politician
& chairperson of NLD Party
in Burma. In 1990 general
election, NLD won 59% of
the national votes & 392
seats of 485 in Parliament.
She had, however, already
been detained under house
arrest before the elections.
Aung San Suu Kyi, Burma
She remained under house
19 June 1945 arrest for 15 of the 21 years

Corporate
Joined PepsiCo in 1994 & was
named president & CFO in 2001.
Since then company grew
multifold. She was named on
WSJ's 50 women list in 07 & 08
Time's 100 Most Influential People
Forbes #3 powerful woman in 08
Fortune ranked #1 most powerful
woman in business 2009 & 10
While CEO of PepsiCo in
Indra Nooyi 2011, she earned a compensation
28 October 1955 of $17 million and deferred
compensation of $3 million

Courage
Was an astronaut, a mission
specialist on the space
shuttle Columbia. She
completed BE in
Aeronautical Engg at
Punjab Engg College at
Chandigarh in 82, M.S. in
aerospace engg from Uni of
Texas in 84, second M.S. in
86 & Ph.D. in 88 from Uni of
Colorado at Boulder. She
Kalpana Chawla began working at the NASA
1 Jul 1961 – 1 Feb 03 & became a US citizen

Military
Served as an Ambassador
for Denmark to UN (01-07)
& to Czech Republic. Later
appointed by UN as Special
Representative for Liberia in
Oct‟07.She has a master's
in economics from
Copenhagen Uni. UN
Mission in Liberia is a peace
keeping force established in
Sep'03 to monitor a
Ellen Margrethe Løj ceasefire agreement.
(17 Oct‟48 in Denmark)

Police Force
She is a social activist. She
became first woman officer in
IPS, held post of DG &
voluntarily retired from IPS in
Dec‟07. Has founded two NGOs
in India: Navjyoti Delhi Police
Foundation & India Vision Fond.
for prison reformation, drug
abuse prevention & child
welfare in „94.Awarded Ramon
Magsaysay award in ‟94. Was
National Junior-66, Asian
Kiran Bedi Champion-72, National-
9 June 1949 74,InterState-78 tennis player.

Sports
She is an Indian tennis
player, known for her powerful
forehand ground strokes. She is
the first ever Indian to break into
the top 30 WTA rankings in
singles & top 10 in doubles. She
has defeated many top
players, namely
Svetlana, Marion Bartoli &
Former World No. 1's Martina
Hingis & Safina. Was awarded
Arjuna award in '04 & Padma
Sania Mirza Shri in 06. ET named her 33 rd
15 Nov 1986 in top 50 women list & Time
ranked in top 50 heros in Asia.

Sports
She is a former World No. 1
German tennis player,won 22
Grand Slam singles titles, 2nd
among all players. In 1988, she
became the first & only tennis
player to achieve Calendar Year
Golden Slam by winning all four
Grand Slam singles titles &
Olympic gold medal in the same
calendar year.Graf was ranked
World No. 1 by WTA. She won
107 singles titles, which ranks
her third on the WTA's all-time
Steffi Graf list.Graf retired in 1999 while
14 Jun 69, West Germany she was ranked World No.3

Literature
She is an Indian novelist
studied architecture at the
Architecture School Delhi.
She won the Booker Prize in
'97 for her novel, The God
of Small Things, has also
written two screenplays &
several collections of
essays on various
social, environmental &
political issues. Played a
Arundhati Roy village girl in award-winning
24 Nov 1961 movie Massey Sahib.

Creativity
She is an Indian film director &
producer based in New York.
She was educated at Delhi &
Harvard Uni in sociology. Her
debut feature film, Salaam
Bombay! In ‟88, won the Golden
Camera award at the Cannes
Film Festival. She has won a
number of awards like a
National Film Award, the India
Abroad Person of Year-06 & 07.
In 2012 she was awarded
Mira Nair India's third highest civilian
15 Oct 57 award the Padma Bhushan.

Creativity
A British film director of Indian
origin, graduated from the Uni of
East Anglia, attended London
College of Printing in 84/85 and
post-graduated in diploma in
radio journalism, worked as a
BBC Radio reporter then began
working in television & film
production in 1993. Most of her
films explore the lives of Indians
living in the United Kingdom &
best known for the hit films Bhaji
on the Beach'93, Bend It Like
Gurinder Chadha
10 January 1960
Beckham'02, Bride & Prejudice

Public Life


Beautiful creation

Aishwarya Roy Priyanka Chopra Sushmita Sen
Miss World pageant Miss World title Miss Universe
in 1994 in 2000 in 1994


Quotes
The origin of a child is a mother, a woman.
….she shows a man what
sharing, caring, and loving is all about.
That is the essence of a woman
- Sushmita Sen, Miss Universe 1994

It is said that educate a man and you
educate an individual; educate a woman
and you educate a family

Role of women
Why women are different?


Roles
Faces of an Indian woman
• Wife
• Mother
• Sister
• Bread earner
• Compassionate member of the society


Definition


Women Abuse
Women abuse is defined as “any act of
gender-based violence that results in, or is
likely to result in, physical, sexual or
psychological harm or suffering to a
woman, including threats of such acts,
coercion or arbitrary deprivations of liberty,
whether occurring in public or private life -
Cited by Gomez, 1996


Empowerment
Women empowerment refers to increasing
the spiritual, political, social or economic
strength of women. It often involves the
empowered developing confidence in their
own capacities


Problem


Problems faced
• Social
• Female feticide
• Dowry, No involvement
• Big family
• Parda system-Burqa,Ghoonghat
• Cultural - Early marriage
• Environmental
• Educational
• Occupational & routine - Transportation
• Health - Ignored health
• Lack of unity – woman v/s woman

Educational problems

• Girls not allowed even
to seek basic education


Social

• Big family
• Dowry
• Parda system-Burqa, Naqab, Ghoonghat

Lack of unity

Women Vs Women

Health

Ignored & unattended health treatments

Poverty


Gender prejudice

Suppressing the Women

Low confidence

Mental hammering resulting low confidence

Traditional barriers

Can we overcome this?

Women
Abuse

Forms

• Domestic Violence
- Marital Relationship
- Dowry Harassment
- Bride Burning
• Sexual Harassment
- At Work
- At Home
- On road
• Sale of Wife
• Teasing


Female
Foeticide

Height of cruelty, killing baby before birth!

Female foeticide
• Most of families prefer male children
• The united Nation says an estimated 2,000
unborn girls are aborted every day in India.
• It is ironic to see that maximum sex-selective
abortions are performed by lady doctors


Increase in Violence
• More violent forms, such as
• Femicide, acid attacks, ritual rapes and
murders,
• Gang rapes and forced early marriages
• Military sexual slavery, rape as a weapon of
war, trafficking in women & girls
• Ill-treatment of widows


Domestic violence


Problems faced


Mental violence
• Not involved in economical, social
decision making
• No option to choose bride groom


Root causes
Lack of following while dealing with women
• Cultural behavior
• Trust & Transparency
• Respect
• Belief in abilities, skill & knowledge
• Positive attitude
• Caring
• Effective communication
• Gratitude
• Understanding
• Sharing & Giving

Reasons & Solutions
• Poverty or insufficient earning
• Unsatisfactorily sex or adultery like bad habits
• Intellectual but opposite views
• Cultural, social & economical non-compatibility
• Difference in life style, bad habits like drinking
• Contradictory & unwanted behavior
Short term solution –
• Counseling & agreements
• Effective Communication
• Social pressure
• To stand on own

Social
• Social and cultural barriers
• Restrictions on women‟s mobility/ travel
• Limited access to information and resources
• Parental/ Family mindset that women‟s rightful
place is at home & in kitchen
• Only responsible for child upbringing
• Women are ignored
• Over-protective
• Early marriage
• Limited access to religious activities
• Weightage of women‟s view, opinion &
decision-making in the family?
• Image projected in TV serial

Educational
• Restricted education to girls
• Limited access to education and information
• Lesser percentage women seeking higher
education
• Preference of marriage over higher education


Economical
• Lesser economic independence
• No share in parental property
• Culture & tradition role : men continues to be
in-charge of money & earning where as
women heads kitchen activities & child
upbringing


Political
• Male domination in power politics
• Lack of interest & acceptance toward political
participation & representation
• Women are hindered to participate as voters,
Prohibiting women from casting their votes


Political
• Lesser public & influential voice
• Unequal citizenship and legal entitlements
• Too lesser percentage of females
• In decision-making / senior positions like
Governor, President, CEOs, etc
• In legislative or managerial staff
• Lack of
• Political training & education
• Political skills & know-how
• Education & awareness of political rights
• Registration of voters

Government
• Inexistence or very few concrete programs
• The absence of synergy between the various
programs initiated by the government
• Gap between policies and practices
• Non-effective implementation of social laws


Corporate
• Women‟s access to equal opportunity, pay,
position & rights at work
• Avoiding employment due to cultural issues like
in tourism, travel, etc


Health related
• Ignored health treatment
• Expected to deliver responsibilities even if not
well at home as well as at work


Functional
• Lack of
• Confidence and trust among women
• Experience in decision-making roles
• Skills for higher level jobs/assignments
• Financial resources and social capital
• High level of literacy among women


Why – Need?


Need?
To address
• Educational problems
• Society / Cultural problems
• Gender prejudice
• Low confidence
• Lack of unity
• Problem related with health
• Poverty and Ignorance
• Traditional barriers


Driving factors
• Peace
• Improved social character building
• Community-driven development aid
• Strong economy
• Good local governance


Strategies
• Providing education
• Modernization of society
• Giving equal rights
• Part of economic decision making
• Political empowerment
• Self perception
• Work participation
• Traditional role expectations


Measures to Improve
• Education
• Political Participation
• Decision-Making
• Self Help Groups
• Violence Control Measures
• Ownership of Land
• State Initiatives
• Central initiatives


Approach
Health

Asset base Education

Reservation & Skill &
Legislative efforts Women Knowledge
Empowerment

Unity Encouragement
Participation Respect

Awareness


Solution


Women empowerment
• Empowerment is a multi-faceted , multi-
dimensional and multi-layered concept.
• Women‟s empowerment is a process in
which women gain greater or equal share
of control over resources in the home,
community, society and nation to gain
power.


Definition
• Empowerment means moving from a
position of enforced powerlessness to
one of power


Meaning of empowerment
• According to Cambridge English Dictionary
empowerment means “to authorize”


Overcoming
Challenges


Solution- Index
Bridging the gaps to address inequalities
between men and women through effective:
• Economic participation & equal opportunities
• Political empowerment & participation
• Education attainment
• Equal work opportunities
• Health and well-being
• Participation in decision making
• Help Groups & NGO, Violence Control
Measures
• Government Initiatives

Action Areas
• Women accepting various services
• Training of women as highly skilled workers-
top end skills
• Research/Technology for women
• Women in the work force
• Asset ownership by women
• Women as Entrepreneurs


Solution-Social
• To respect & empower women
• To offer equal rights & treat equal
• To seek participation in decision making
• To encourage & allow to do more than
expected traditional roles
• To build capabilities – Intelligent & Physical
• To prevent abusive programs
• To create awareness, start as many affordable
crisis counselling or social support services
• To implement positive symbolic measures &
spread achievements using media

Solution-Social
• Promote equality through community initiatives
and advocacy.
• Measure and publicly report on progress to
achieve gender equality
• Strong networking


Solution-Social
• To obtaining data on violence against women
• To use these to show
• Social impact
• Emotional and psychological impact
• It is important that the extent, nature and root
causes of such violence are well-documented.
• To analyse & take actions (legal & charitable)
• To communicate & report appropriate coverage
in media & legislation so as to reduce the
occurrence of violence & its effects
• To offer comprehensive social assistance

Solution-Education
• To implement aggressively illiteracy eradication
programs
• To make women education compulsory
• To offer equal educational rights
• To encourage highest possible education
• To allow access to information & knowledge
• To offer free education till graduation
• To offer interest free loan for higher education
• To promote education, training and
professional development for women


Solution-Education
• To be aware of critical role in educating
children, a responsibility to transform society
• Women are chief educators. Need to
• Promote the role of mothers in socializing and
upbringing children
• Learn as much so as to address tone of curiosity &
critical thinking for their children
• To conduct educational & skill enhancement
courses free of cost
• Being a source women to educate & gain more
knowledge


Solution-Economical
• To be a partner of economic decision making
• To have a joint bank account
• To have equal rights in parental assets
• To increase financial support for NGO related
to women issue
• To have a joint account in bank, trust and do
not ask for expenses details


Solution-Political
• To empower in politics
• To enhance capacities & capabilities in politics
e.g. training on political education
• To encourage local political leadership for
enhancing women‟s political participation
To Invest in women‟s collective action and
political engagement
• Design training & self-help initiatives to
women‟s needs & economic opportunities
• Take steps to enhance women‟s local political
inclusion through strategies

Solution-Government
• To design, plan & implement and monitor
women morale upliftment & awareness
programs aggressively
• To educate all girls compulsory
• To bridge gaps of laws, policies & practices
• To implement special in-door fast courts,
stringent laws for women abuse
• To check laws being followed for child labour,
child marriage, woman education, etc
• To increase budget in human capital
• To finance women machineries & NPO/NGO
• To improve accountability mechanisms

Solution-Corporate
• Equal opportunity at work, Respect and
support human rights on discrimination.
• Pay equal remuneration, including benefits
• Assure equal participation of women in
decision-making and governance
• Policies to be free from gender discrimination
• Proactively recruit women for senior positions
• Offer flexible work options e.g. leave
• Support access child / dependent care by
providing services, resources and information


Solution-Corporate
• Establish high-level corporate leadership
• Implement enterprise development programs
• Ensure health, safety & well-being of women
• Promote education, training and professional
development for women
• Affirm high-level support
• Develop infrastructure for women like
 Water & sanitation at workplace
 Creches
 Working Women Hostels
 Transport services
 Security

Solution-Corporate
• Education & training
• To invest in workplace policies & programs
that open avenues for advancement of women
• Ensure equal access to all company-
supported education and training programs
• Provide equal opportunities for formal and
informal networking and mentoring.
• To promote the business case for women‟s
empowerment


Solution-Corporate
• Participate with private sector to promote
gender equality & women empowerment
• Develop policies on gender equality & women
empowerment, spread corporate commitment
• Encourage business relationships with
women-owned enterprises
• Ask business partners to respect the
company‟s commitment to advancing equality
• Respect the dignity of women in all marketing
and other company materials
• Ensure that company products, services and
facilities are not used for sexual exploitation

Solution-Corporate
• Lead by example – showcase company
commitment to equality & empowerment.
• Leverage influence, alone or in partnership, to
advocate for gender equality
• Work with stakeholders to eliminate
discrimination & exploitation opening the
equal opportunities for women
• Promote and recognize women‟s leadership
and ensure sufficient representation
• Use philanthropy & grants programs to
support company commitment to the cause

Solution-Corporate
• Freedom from abuse & violence
• To identify and address security issues &
provide safe working conditions and protection
• To establish a zero-tolerance policy towards all
forms of violence at work, including verbal
and/or physical abuse, sexual harassment.
• To train security to recognize signs of violence
• To take stringent actions for guilty


Solution-Health
• To attend health problems immediately without
ignorance
• To assure enough rest while in routine
• To conduct tests regularly
• To take over all possible responsibilities during
illness


Solution-Institutional
• Develop local capacity advocating women
rights
• Linkages & connect developed among
communities
• Capacity building of organizations & political
parties to tap women resources


Solution-Structural
• Networking and Advocacy
• Using Radio, Talk shows & TV Programs
• Mobilization and support to women


Health

Women‟s health means family health

Education

Educating a male means educating a individual
Educating a female means educating a Family

Skill & Knowledge

Faith

Encouragement/Respect

Encourage & respect – Offer pat on back

Awareness

Spread awareness about women rights

Faith & Unity

Keep Faith on capabilities of women
They should unite

Participation

In different fields Making earth little softer

Legislative efforts

Reservation surely helps

Assets

To share the assets equally

Change attitude

Change in attitude leads to women empowerment

Opportunities


TV programs


Non-traditional sectors

• Electricity services
• Plumbing services
• Home maintenance
• Gardening
• Drivers


Counseling of mentors

• Exchange of
information & advice
with experienced
mentors
• Business planning and
project follow-up
assistance


Mobilization meetings
• Access to information
• One stop shop with all institutions


Individual profiling

Understanding the
aspirations, interests,
dreams and constraints of
each individual


Examples of start-ups

The different faces of start-ups

Participation
• Direct sales training
• Participation in fair

• All products sold out


Innovation
How is your product
unique?
• Market testing
• Product development
• Food lab analysis
analysis
• Bar Code registration
• Brand development


Training


Barriers


Modern Time?
Barriers to Female Education
• Poverty: one-fourth population
• Social values and parental support
• Inadequate school facilities
Barriers to Female Employment
• Cultural Restrictions
• Hierarchical society (caste system)
• Purdah system
• Discrimination at Workplace
• Lack of employment opportunities
• Male competition is high


Initiatives


Various Projects
• Capacity Building of Public Representatives
• Voters Education
• Capacity Building of NGOs
• Research and Advocacy


Result


Changing environment
Globalisation Mobile revolution


After empowerment

• In Society –
• » Establishment of Ethics
• » Happy environment
• » Secured society
• In Politics-
• » Development of Nation
• » Opportunities for all.


Positive impacts

The proportion of women in the IT industry
constitutes about 20% of total IT work force

Indicators
• Increase in self-esteem
• Increase in knowledge and awareness
• Increase in personal leisure time
• Character building within society
• Positive changes in social attitudes
• Change in roles & responsibility in family &
community
• Visible decrease in violence on women
• Increase in bargaining and negotiating power
• Increase access to information
• Decision-making over her work & income

Conclusion


To Conclude
Problems :- Empowerment & Equality
Dealing with the problems at various levels
• Social & cultural
• Corporate
• Government
Strike at various places
• Home
• Road
• Parliament
Solve the problem by way of
• Education
• Employment
• Encouragement

NEW DIRECTIONS
• Conclusion :
• In order to achieve Gender Equality &
women‟s empowerment, set targets for the
Millennium, we need
• To focus more on programmes aiming at
empowering women,
• To increase the financial support ,
• To improve on accountability and
• To report on results as well as
• To seek strategic involvement of men


Branding
• Transparency, measuring & reporting
• Make public the company policies for
promoting gender equality
• Establish benchmarks that quantify inclusion
of women at all levels
• Measure and report on progress, both
internally and externally, using data


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