The document appears to be notes from a presentation about using social media and the internet for inspiration. Some key points discussed include: - A new generation of employees and customers existing in a world where "making too much money over the backs of clients with an unfair story at all costs" is no longer accepted. - The importance of transparency, honesty, and sharing on social media. - Examples of large companies like Coca-Cola driving a large portion of traffic to their websites from Facebook pages. - The presenter emphasizes that adopting social media is less about tools and more about adopting new behaviors.

1. internet en
social media
inspiratiesessie
Medewerkersbijeenkomst UWV
ronnie overgoor
part II
Friday, June 24, 2011

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4. winst 2010: $ 8.5 miljard
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??

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15 minutes of fame

15. 15 minutes of privacy :)
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16. een nieuwe generatie
werknemers, collega’s, prospects en klanten
Friday, June 24, 2011

17. in hun wereld werkt
‘teveel geld verdienen over de rug van
klanten met een oneerlijk verhaal
ten koste van alles’
niet meer..
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18. Friday, June 24, 2011
businessmodel

19. geloofwaardigheid
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20. Friday, June 24, 2011
bestaansrecht

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22. transparantie | eerlijkheid | delen
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23. Friday, June 24, 2011
social media

24. ronnie op twitter: @ronnieovergoor
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25. hype
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26. business case
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27. Friday, June 24, 2011
ik wil ‘t niet hebben!

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30. e-commerce
is al ‘social’
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33. 70% is social (reviews, etc)
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34. 100%
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social

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37. facebook.com/cocacola
40% traffic site naar fb
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38. groepen
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39. leads, sales, contact,
werk, personeel?
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42. eigen profiel belangrijk?
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48. ronnie op twitter: @ronnieovergoor
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49. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

50. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

51. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

52. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

53. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

54. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

55. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

56. ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011

57. informatie
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58. Friday, June 24, 2011
handel

59. crm
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60. crm
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61. ronnie op twitter: @ronnieovergoor
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62. Friday, June 24, 2011

63. waarom?
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68. versnippering
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69. nieuws
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72. russische immigrant | winkeltje new jersey | winelibrary tv|
>80 miljoen | new york jets
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79. hernieuwde definities
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80. Friday, June 24, 2011
tijd

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plaats

82. Friday, June 24, 2011
communicatie

83. Friday, June 24, 2011
positie / autoriteit

84. ‘het gaat er niet om dat een
maatschappij nieuwe tools
adopteert, maar het gaat
erom dat een maatschappij
nieuw gedrag adopteert.’
Clay Shirky - Author, Consultant, Professor at NYU
Friday, June 24, 2011

85. is ‘social’ makkelijk?
vakgebied / expertise
interessant / authentiek
leuk om te communiceren
geen foute ‘platte verkoop’
passie
‘worth sharing’
(<25% is actief als creator)
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86. Friday, June 24, 2011
iig monitoren

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89. handel
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90. pr
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92. pas op voor waardeoordelen
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93. voor onwetendheid
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95. site +
social
coca cola website
40% minder bezoek
..door facebook
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96. e-commerce
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geen beleving

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ik moet...

99. Friday, June 24, 2011
ik moet...

100. Friday, June 24, 2011
maak een plan

101. Friday, June 24, 2011
bereik

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103. 1967
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104. 1999 A.D
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105. ondernemen is nog
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net als vroeger

106. maar dan anders
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107. geef je mening over ronnie op www.ronnieovergoor.com
dank voor jullie aandacht.
ronnie@ronnieovergoor.com | @ronnieovergoor| +31646036777
ronnie op twitter: @ronnieovergoor
Friday, June 24, 2011