Rediscovering the Healing Waters

       Bulgaria as Spa Tourism Destination




Bulgarian Association Of Balneology & Spa...
Rediscovering the Healing Waters in Bulgaria
Part 1: Background & Resources

                                 Basic Data a...
Rediscovering the Healing Waters in Bulgaria
Part 1: Background & Resources
                                 Convenient Ge...
Rediscovering the Healing Waters in Bulgaria
Part 1: Background & Resources
                                 Rich Traditio...
Rediscovering the Healing Waters in Bulgaria
Part 1: Background & Resources
                                 Climate and N...
Rediscovering the Healing Waters in Bulgaria


                           Qualifiers for Success
                         ...
Rediscovering the Healing Waters in Bulgaria


                           Qualifiers for Success

                        ...
Rediscovering the Healing Waters in Bulgaria


                           Qualifiers for Success

                        ...
Rediscovering the Healing Waters in Bulgaria


                           Qualifiers for Success
                         ...
Part 3: Bulgarian Association for Balneology and Spa Tourism                                                  Rediscoverin...
Part 3: Bulgarian Association for Balneology and Spa Tourism                                      Rediscovering the Healin...
Part 3: Bulgarian Association for Balneology and Spa Tourism                                      Rediscovering the Healin...
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Balneology and Spa Tourism in Bulgaria

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Presentation for my client, the Bulgarian Association for Balneology and Spa Tourism from 2007.

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Balneology and Spa Tourism in Bulgaria

  1. 1. Rediscovering the Healing Waters Bulgaria as Spa Tourism Destination Bulgarian Association Of Balneology & Spa Tourism
  2. 2. Rediscovering the Healing Waters in Bulgaria Part 1: Background & Resources Basic Data and Stats About the mineral waters in Bulgaria • 800 operating mineral water springs, with a flow rate of mineral water at 5,000 l/s. • Wide range of water temperatures: • Voneshta Voda (12º C) - Sapareva Banya (over 101ºC); • Wide range of mineralization: • Knyazhevo (122 mg/l) - Mirovo (318, 243 mg/l).
  3. 3. Rediscovering the Healing Waters in Bulgaria Part 1: Background & Resources Convenient Geographic Distribution Near to other travel attractions and destinations
  4. 4. Rediscovering the Healing Waters in Bulgaria Part 1: Background & Resources Rich Traditions In balneology and spa treatment since the antiquity Thracian ‘nymphaeums’ since 500 B.C.E. • Greek and Roman ‘asklepions’ since 200 B.C.E. •
  5. 5. Rediscovering the Healing Waters in Bulgaria Part 1: Background & Resources Climate and Natural Environment Perfect combination between all elements of nature Ecologically clean surroundings • Moderate climate even during the winter months • Exceptional purity of the waters due to deep source springs •
  6. 6. Rediscovering the Healing Waters in Bulgaria Qualifiers for Success Emerging market opportunity Double digits growth of Bulgaria as travel destination in the • Part 2: Present & Future last 10 years Major travel markets: European Community and • Neighboring countries Market Size: 3 Million tourists per year and growing • Competitive prices: Bulgaria is one of the 10 most cost- • effective destinations in the world Number 1 Emerging destination for 2006 • Untapped potential for Balneology and Spa Travel - • currently representing less than 5% of the entire travel market of incoming tourism
  7. 7. Rediscovering the Healing Waters in Bulgaria Qualifiers for Success Perfect Combination of Infrastructure and Human Capital Concentration Part 2: Present & Future • More than 200 Balneology and Spa Hotels • Most hotels are 3, 4 and 5 stars • Most hotels were built in the last 10 years
  8. 8. Rediscovering the Healing Waters in Bulgaria Qualifiers for Success Perfect combination of infrastructure and human capital concentration Part 2: Present & Future All hotels accessible by air or 1st class road transportation • Highly qualified multilingual tourism workforce • World class certified medical and spa procedures personnel •
  9. 9. Rediscovering the Healing Waters in Bulgaria Qualifiers for Success Favorable legislation and cultural traditions Low taxes and labor costs triggers new real estate construction • Part 2: Present & Future Natura 2000 program legislation in place to preserve the natural • beauty of Bulgaria and to avoid overbuilding EU programs for infrastructure improvement and tourism • development help financing of ambitious projects Culture of preservation and enjoyment of balneology centers as part • of the national traditions
  10. 10. Part 3: Bulgarian Association for Balneology and Spa Tourism Rediscovering the Healing Waters in Bulgaria The Role of the Bulgarian Association for Balneology and Spa Tourism The organization and its activities The Bulgarian Association of Balneology and Spa Tourism is a non-profit association* created to represent and unify the mission, goals and activities of several cross-industry organizations, foundations, private enterprises and companies, in the field of Spa, Wellness, Balneology and Alternative Medicine Tourism. The main activities of the Bulgarian Association for Balneology and Spa Tourism • Policymaking: • Consulting, Training and Education • Marketing and Advertising • Geographic Focus: Bulgaria, European Community and other International markets *As defined by the Act on Non-profit Corporate Bodies and which main objectives are to perform activities to the benefit of society.
  11. 11. Part 3: Bulgarian Association for Balneology and Spa Tourism Rediscovering the Healing Waters in Bulgaria The Role of the Bulgarian Association for Balneology and Spa Tourism Mission Statement The mission of The Bulgarian Association of Balneology and Spa Tourism is To assist strategically and practically its members to develop sustainable • services and travel product in the Spa, Wellness, Balneology and Alternative Medicine Tourism as a part of this priority sector for the Bulgarian economics, in an atmosphere of protection, development and efficient use of the Bulgarian resources of mineral waters, ecological environment, and other natural resources. To lead the process of innovation, research and development of new programs, • standards, services and trend-implementation, helping this way its members to become leading organizations in their field. To create a climate of multi-sector cooperation with governmental and public • institutions on all geographic levels (European Community, Regional, Local) in order to assist in policy making and legislation improvement thus creating better business conditions and possibilities for its members. To promote and advertise the advantages of Bulgaria as prime European • destination for Spa, Wellness, Balneology and Alternative Medical Tourism.
  12. 12. Part 3: Bulgarian Association for Balneology and Spa Tourism Rediscovering the Healing Waters in Bulgaria Further information and contact Bulgarian Association for Balneology and Spa Tourism Ms. Tzveti Milanova President 76 James Baucher Blvd., Orbita Hotel Sofia Bulgaria Tel. + 359 2 816 47 25; Fax + 359 2 816 48 42 E-mail: bgspa@abv.bg
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