Get the right view, fasterSumeet RohatgiRegional Marketing Manager (APAC)su.rohatgi@elsevier.com, +919910770642
The Innovation Journey                                               Innovation is an essential route                     ...
Innovation Begins with Challenges                                                     A risk averse culture and lengthy de...
The Critical Front End of the Innovation ProcessGet on the right track early to avoid increased risk and cost  Strategize ...
Making the Right “Bet” Requires the Right InformationAnd Information overload is getting bigger   Digital Information Crea...
Searching for the Right Answers the Wrong WayResearchers spending more time looking for informationthan analyzing and appl...
You’re Already Spending MoneyIn a lot of different areas       Current methods…                …And their implications  • ...
What if You Could be More Effective at Scoping Opportunities • Quickly explore and understand new   markets and areas to a...
illumin8 Does That For You Organizes and presents more relevant insights, faster• Rapid summary• Unique category  of resul...
How We Do It…illumin8 “Reads” the Content from a Breadth of Sources               Web                                Journ...
Chemical Company Identifies Technology Partner                         • Business Opportunity: Enter the                  ...
Finding Meaningful Relationships for You                              illumin8 index                                of sem...
Consumer Packaged Goods Company explores new market                         • Business Opportunity: To enter              ...
Chemical Company Identifies Technology Supplier                            • Business Opportunity: Increase               ...
illumin8 is helping innovators save time and make the right bets        A new search-engine tool geared to packaging resea...
Research tools play unique roles in the innovation process Challenge: Who are potential technology partners to help enter ...
Keywords and Entities vs. Solution and RelationshipExtraction      Keyword Search Tools                                   ...
Get the Right View with illumin8 • Save time searching and spend more time analyzing and applying • Discover ideas and new...
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02
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Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02

  1. 1. Get the right view, fasterSumeet RohatgiRegional Marketing Manager (APAC)su.rohatgi@elsevier.com, +919910770642
  2. 2. The Innovation Journey Innovation is an essential route to business growth. But without the right information to guide clear decision making, a timely and successful outcome is not assured. Innovative companies exceed industry averages measured on total shareholder returns*Source: BCG 2009 Senior Executive Survey 2
  3. 3. Innovation Begins with Challenges A risk averse culture and lengthy development times are the biggest hurdles to improving return on investment innovation spendingMaking Better Bets – Risk Management What are the biggest obstacles you face when it comes to generating a return on your investments in innovation? Risk averse culture 29 Lengthy development times 27 Lack of coordination within company 23 Difficulty selecting the rightTime Savings ideas to commercialize 22 Compensation not tied to innovation results 22 Inability to adequately measure performance 21 Ineffective marketing & communications 20 Insufficient support from leadership & management 20 Not enough customer insight 17 Not enough great ideas 17 0 5 10 15 20 25 30 Percentage of respondentsSource: BCG 2009 Senior Executive Survey 3
  4. 4. The Critical Front End of the Innovation ProcessGet on the right track early to avoid increased risk and cost Strategize /Capture Formulate Evaluate Define Select Deliver $ $ $ $ $ 4
  5. 5. Making the Right “Bet” Requires the Right InformationAnd Information overload is getting bigger Digital Information Created, Captured, Replicated Worldwide Exabytes 1,800 Tenfold Growth “ Searching for in Five Years! meaning in the content of unstructured data is the rocket science of the digital universe.” IDC 0 2006 2007 2008 2009 2010 2011 Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008
  6. 6. Searching for the Right Answers the Wrong WayResearchers spending more time looking for informationthan analyzing and applying it 2008 Searching and gathering information 9.5 hours/ week 9.2 hours/ week Organizing, analyzing and applying information* Source: 2008 survey from IDC 6
  7. 7. You’re Already Spending MoneyIn a lot of different areas Current methods… …And their implications • Tradeshows • Difficulty identifying relevant information • Journals • Takes weeks or months to complete • Consulting • Resource intensive • Networking • Expensive • General & specialized search • Unpredictable results How are you currently searching… finding information? 7
  8. 8. What if You Could be More Effective at Scoping Opportunities • Quickly explore and understand new markets and areas to assess commercial opportunities • Effectively find people, companies and organizations for potential partners, suppliers or alliances • See new ideas and uses for technologies from places you never would have thought to look before 8
  9. 9. illumin8 Does That For You Organizes and presents more relevant insights, faster• Rapid summary• Unique category of results• Visually compelling landscape Confidently explore new markets and technologies 9
  10. 10. How We Do It…illumin8 “Reads” the Content from a Breadth of Sources Web Journal Patent 8 Billion web 3 Million full-text scientific and 22 Million patents from 5 pages, blogs technical articles world-wide patent offices and forums 36 Million scientific records Organizing results and presenting relevant Creating landscape overviews about Companies, information from billions of web pages and the Products, People, etc., worlds most trusted scientific content 10
  11. 11. Chemical Company Identifies Technology Partner • Business Opportunity: Enter the emerging market for solar shingles or “illumin8 brought everything Building Integrated Photovoltaic (BIPV) together instead of having to solutions for residential applications search [other resources first].” • Research Challenge: Who are potential “There are usually companies technology partners? What products are on out there doing things you may not the market already? know about it. [The illumin8 overview of results] shows you Solution: illumin8 names that you [don’t realize] you • Creates list of companies already involved in the space are looking for. For our business, • Identifies experts to speak with sometimes it is easier to acquire • Provides list of commercial products using the technology than develop internally, so if • Helps build knowledge of the market space someone is out there developing • Export results and share findings with team something that you need; you want to know it.” Results: Created strategy to engage with technology partner;results from illumin8 gave confidence they could provide a unique New Business Development Leader, value Fortune 100, Chemical Company • Information from illumin8 helps with recommendation pursue or stop opportunity • Use insights from findings to put together a strategy of how to penetrate the market 11
  12. 12. Finding Meaningful Relationships for You illumin8 index of semantic Full Text Internet extractions Patents Searching on relationships like:• x created y,• x is invented y,• x sells y,• x reduces y 12
  13. 13. Consumer Packaged Goods Company explores new market • Business Opportunity: To enter an adjacent market with existing product component “[illumin8] gets the information • Research Challenge: What is the in a short period of time. potential for super fruit extracts in other I can start to see trends and segments? understand what’s going on in this space quicker than goingSolution: illumin8 through other tools.” • Immediately see general landscape with category of results • Quickly identify applications of technology in adjacent “Allows me to connect the dots industries and see market trends which • Easy filter by companies and people for further increases my level of investigation productivity and [allows me to] • Link directly to external studies make decisions faster.”Results: Made business appropriate Technical Leaderrecommendation on commercial potential for new segment Fortune 50, Consumer Packaged • Able to connect the dots between the science and Goods Company commercial applications • Gather insights you normally wouldn’t get in other ways • Increase productivity and get better input for decisions 13
  14. 14. Chemical Company Identifies Technology Supplier • Business Opportunity: Increase “illumin8 brought everything market share by launching new together instead of having to product using 3rd party technology search [other resources first].” • Research Challenge: Who is the “There are usually companies best technology partner? Are our out there doing things you may not competitors using the technology know about it. [The illumin8 now?Solution: illumin8 overview of results] shows you • Provides list of commercial products using the technology names that you [don’t realize] you • Creates list of companies already involved in the space are looking for. For our business, sometimes it is easier to acquire • Identifies experts to speak with than develop internally, so if • Helps build knowledge of the market space someone is out there developing • Export results and share findings with team something that you need; you want to know it.”Results: Created strategy to engage with technology partner;results from illumin8 gave confidence they could provide a unique New Business Developmentvalue Leader, Fortune 100, Chemical • Information from illumin8 helps with recommendation pursue or Company stop opportunity • Use insights from findings to put together a strategy of how to penetrate the market 14
  15. 15. illumin8 is helping innovators save time and make the right bets A new search-engine tool geared to packaging research and development could help reduce the risk of R&D investments and locate the right development targets. Packaging Strategies Magazine “iIlumin8 is set to become the Google of the innovation space.” Economist.com “… It’s a valuable tool for technology landscaping. I think it really gives you a sense of what’s going on in terms of activity and distribution of activities.” Innovation Manager, Fortune 100 Chemical Company 15
  16. 16. Research tools play unique roles in the innovation process Challenge: Who are potential technology partners to help enter new market? Solution: Made recommendation to business unit on best technology partner to Strategize engage Scopus search tracks key /Capture Formulate Evaluate expert’s work and Define Select Deliver validates potential references or partners illumin8 search identifies 2. Use A&I databases to get such as using analysis a deeper view of the research list of companies and output andcitation trackers and H- track author people who are involved or citations index indicators 1. Start with illumin8 to have commercial products scope and assess 3. Read full text in a technology space; opportunity commercial content - journal, helping to build knowledge patent, society of the market opportunity publication - to and sets stage on who to get all essential Other details speak with. Deep review of key articles confirms partners’ solution 2. Go directly to provides unique value add full text content that is not available via in- house R&D group. 16
  17. 17. Keywords and Entities vs. Solution and RelationshipExtraction Keyword Search Tools Extracted InformationCarrier’s Infinity™ Air Purifier uses ultraviolet light toeliminate germs such as viruses, molds, bacteria, mildew Keywordsand mold spores from the indoor air of homes and offices,ensuring a higher indoor air quality. Text Mining Tools Entities (3)Carrier’s Infinity™ Air Purifier uses ultraviolet light to •Organizations (1)eliminate germs such as viruses, molds, bacteria, mildew •Products (1)and mold spores from the indoor air of homes and offices, •Technology Terms (1)ensuring a higher indoor air quality. Keywords i8 = Solution & Relationship Extraction Solutions (3) -Organization (1) Carrier’s Infinity™ Air Purifier uses ultraviolet light to - Product (1) eliminate germs such as viruses, molds, bacteria, mildew - Technology (1) and mold spores from the indoor air of homes and offices, Problems (6) ensuring a higher indoor air quality - Materials (6) Keywords Benefit (1) 17
  18. 18. Get the Right View with illumin8 • Save time searching and spend more time analyzing and applying • Discover ideas and new uses for technologies that you might not have found otherwise • Make connections between science, technology, experts and companies to support your business decisions 18

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