1. Time is an illusion.
lunchtime - doubly so
bostonian
1:53:28, Thu Oct 11, 2012
2. “ Any sufficiently
advanced technology
is indistinguishable
from magic. ”
—Arthur C. Clarke
3. If you make a habit of buying things you do not
need, you will soon be selling things you do.
· From total engagement to total passive consumption,
there will be offers covering each and they will all be
connected.
· The Web allows you to publish things that showcase
who you are and what you do.
· Find out where your target audience is,
· What starts as playful conversation, imitating our
machines, easily becomes part of our language
discourse.
4. Unless what we do is useful, glory is vain.
Harness frictionless ROI
5. Be the first to the field and the last to the couch.
(Chinese Proverb)
· Allow me to widgetize, change my profile, look and feel,
make your assets mine.
· The Web as I envisaged it, we have not seen it yet. The
future is still so much bigger than the past.
· Operators don't understand how the media world works
and what it takes to make media content popular on
handsets.
· From 'Relationship Status' drop downs menus, to 'Likes'
and tick lists of interests we are quantifying our
identities.
6. “ If we continue to
develop our
technology without
wisdom or prudence,
our servant may prove
to be our executioner. ”
—Omar N. Bradley
7. There are a thousand paths to every wrong.
· A bestselling book might sell a million copies or so.
· All content gets cheaper, all the time, until it stops
making real $ altogether?
· Sometimes it's Context and filtering that matters the
most, sometimes it's metacontent
· CYBORG ANTROPOLOGY A framework for
understanding the effects of objects and technology on
humans and culture.
8. In conclusion
· Embrace wireless niches
· Target end-to-end web services
· Enable Cluetrain e-tailers
· and remember: A flatterer is a secret enemy.
10. Credits
This presentation is licensed by bostonian http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA-
NC
This presentation includes media also licensed using Creative Commons BY-SA-NC
Texts Images (via Flickr BY-SA-NC search)
Ben Grader, Daniel*1977, Stuck in Customs,
· Fiction is Friction - Gerd Leonhard
richtrf
· The End of Control - Gerd Leonhard
· Music 2.0 - Gerd Leonhard
· New Aesthetic, New Anxieties - David M. Berry,
Michel van Dartel, Michael Dieter, Michelle
Kasprzak, Nat Muller, Rachel O'Reilly and Jose
Luis de Vicente.