Digital Brand Monitoring and Management
•
0 likes•777 views
Covers various issues around brand protection in domain name registrations, and search engine results pages.
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Digital Brand Monitoring and Management
Similar to Digital Brand Monitoring and Management (20)
More from Rob Garner
More from Rob Garner (19)
Recently uploaded
Recently uploaded (20)
Digital Brand Monitoring and Management
- 1. Digital Brand Monitoring and Management Pubcon 2006
- 4. Clients Search and web design client base 16
- 5. Mother Theresa Pubcon 2006
- 7. Google search for “mother theresa”
- 9. What digital brand managers need to know Reputation Monitoring and Management
- 14. The bounty on brand terms and domains Reputation Monitoring and Management
- 20. DNForum – “Greetings from MS Legal”
- 21. How to get started in online reputation monitoring How to make sense of it all and respond proactively
- 28. Rob Garner l Senior Strategic Planner Senior Strategic Planner iCrossing, Dallas, Texas 214.676.2089 [email_address] Thank you.
Editor's Notes
- A couple of weeks ago I went searching for people whose charcter’s were beyond reproach to assess their respctive search engine reputations. As a feeder and caregiver to millions of the world’s poorest, the first name that came to mind was Mother Theresa.
- Google’s results are sometimes merciless, even to the beatified Mother. The critic disparagingly calls her “mommie dearest”, “a fraud”, and a “fanatic”.
- 2 ways your brand is a target: 1) keyword popularity, 2) value of your vertical keyword space (ex. “credit cards” is worth more than “lasagna recipe”
- 2 ways your brand is a target: 1) keyword popularity, 2) value of your vertical keyword space (ex. “credit cards” is worth more than “lasagna recipe”
- 2 ways your brand is a target: 1) keyword popularity, 2) value of your vertical keyword space (ex. “credit cards” is worth more than “lasagna recipe”
- 2 ways your brand is a target: 1) keyword popularity, 2) value of your vertical keyword space (ex. “credit cards” is worth more than “lasagna recipe”
- 2 ways your brand is a target: 1) keyword popularity, 2) value of your vertical keyword space (ex. “credit cards” is worth more than “lasagna recipe”
- 2 ways your brand is a target: 1) keyword popularity, 2) value of your vertical keyword space (ex. “credit cards” is worth more than “lasagna recipe”