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About Author of "Search and Social: The Definitive Guide to Real-Time Content Marketing," (Wiley/Sybex 21012). I work with Fortune 500 brands to develop search engine marketing strategies that drive visibility, engagement, and results. I have been a regular Media Post "Search Insider" columnist for 6 years, producing over 150 columns, and I’ve been regularly-quoted in many major business and industry publications, including The Wall Street Journal, Dow Jones, Reuters, Adweek, Ad Age, Direct Marketing News, Smart Business