Agile Africa 2016 Talk and Presentation, by Rob Enslin, ThoughtWorks South Africa. Rob is an Experience Design Consultant.

1. AGILISING PRODUCT DESIGN
it's not about the process, it's about people.
ROB ENSLIN / 23 AUGUST 2016
THOUGHTWORKS
@ROBENSLIN #AGILEAFRICA

2. HELLO,
I’M A DIGITAL
UX DESIGNER.

3. HELLO,
I’M A DIGITAL
EXPERIENCE DESIGNER.

4. HELLO,
I’M A DIGITAL
PRODUCT DESIGNER.

5. ?WHAT DOES THAT MEAN?

6. MY JOB IS TO
MAKE
TECHNOLOGY
EASY TO USE.

7. THE GOAL HERE
IS TO...

8. DELIVER
HIGH-VALUE PRODUCTS
QUICKLY AND OFTEN

9. FUNDAMENTAL PRINCIPLE
1
SHORT FEEDBACK
LOOPS

10. FUNDAMENTAL PRINCIPLE
INSPECTION AND
ADAPTATION
2

11. FUNDAMENTAL PRINCIPLE
COLLABORATION AND
TEAMWORK
3

12. !But, this is not what I want to talk about today...

13. PEOPLE ARE
KEY TO THE SOLUTION

14. NOT LIKE THIS...

15. IT’S LIKE THIS!

16. WE BUILD DIGITAL
PRODUCTS FOR
PEOPLE,
TO SOLVE PROBLEMS

17. SOLVING PEOPLE PROBLEMS
MEANS SPENDING TIME
WITH PEOPLE

18. YOU CAN HAVE THE BEST
TECHNOLOGY IN THE
WORLD. BUT, IF YOUR
PRODUCT DOESN’T
RESONATE WITH USERS,
YOU’VE FAILED.”
“

19. U C D
USER CENTRED DESIGN

20. T D D
TEST DRIVEN DESIGN

21. TRADITIONALLY, CUSTOMER
FEEDBACK HAPPENS
LATE IN THE PROCESS
DELIVERY
PROCESS Concept Envisioning Milestone 1 Milestone 2 Release... ...
CUSTOMER
ENGAGEMENT

22. USING AGILE HELPS US
ENGAGE WITH CUSTOMERS
EARLY AND OFTEN
DELIVERY
PROCESS
CUSTOMER
ENGAGEMENT
Concept Envisioning Iteration 0 Iteration 1 Release... ...

23. DESIGNING WITH CUSTOMERS

24. WE WANTED TO MAKE SURE WE
WERE GETTING CUSTOMER
FEEDBACK AS WE WORKED SO
THAT WE WERE NEVER WORKING
ON ANYTHING THAT WASN’T
VALUED BY THE CUSTOMER
“
”
NORDSTROM INNOVATION LAB

25. TECHNOLOGY
What’s appropriate
or possible?
CUSTOMERS
Do customers
want it?
BUSINESS
Does it make
business sense?
EVERY PERSON IS A
STAKEHOLDER
FEASIBLE VIABLE USABLE / DESIREABLE

26. AGILE = CONTINUOUS DESIGN
TECHNOLOGY CUSTOMERSBUSINESS

27. ?So, how do we do this?

28. 1RIGHT PEOPLE
RIGHT TIME

29. 2COLLABORATION IS
CRITICAL

30. 3CONTINUOUS
DISCOVERY /
TESTING

31. 4CUSTOMER
THEMES

32. 5FEATURES / SCOPE
SUPPORT THEMES

33. 6EARLY & OFTEN
TO LEARN

34. 7CONTINUOUS
PLANNNING

35. 8DATA / CUSTOMER
BEHAVIOUR

36. 9METRICS / SERVING
CUSTOMERS

37. 10DESIGN IS
NEVER DONE

38. HERE! HERE!
DESIGN SPRINTS
DESIGN
SPRINT
i0 i1 i2 i3
INCEPTION
i4 i
HYPOTHESES
DESIGN
SPRINT
DESIGN
SPRINT
DESIGN
SPRINT
DESIGN
SPRINT
RESEARCH / DESIGN / TEST RESEARCH / DESIGN / TEST RESEARCH / DESIGN / TEST
#1
DEMO / TEST
#2
DEMO / TEST
DE
SP

39. THE RIGHT TOOL FOR THE
RIGHT JOB
DESIGN
THINKING LEAN AGILE
Explore problem/solution
Build the right things Build the thing right
DIGITAL PRODUCT DESIGN

40. THANK YOU.
THOUGHTWORKS
@ROBENSLIN