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Richard Nacht Subject Matter Expert - 2013

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  • 1. 31 Revere Court, Princeton Junction, New Jersey 08550 (609) 553-6900 rnacht@gmail.com RICHARD NACHT SKILL SET(S) COMMUNICATION AND THE SOCIAL CONSTRUCT
  • 2. SOCIAL/NEW MEDIA, SOCIAL NETWORKING, CONTENT CURATION AND DIGITAL PUBLISHING Successful leadership in these sectors requires someone who can create conversations that educate, are compelling and lead to action. Altimeter has identified some guidelines when deciding if someone is qualified to execute this role; I list below some that are related to my skill set(s) 1. Comes from a digital or marketing background (Altimeter)  Sold product to real estate industry, local, regional and national, consisting of 1,500 community blogs and 200,000 agent blogs integrated with their company online profiles  Created company that sold social networking tools to F500 firms 2. Is educated, often with a communications, marketing or business degree (Altimeter)  Executive MBA earned in 2003. J.D. earned in 1980.  From1993 to 2003 ran a regional mortgage bank with consistent placement in top 2% of profit margin among industry peers.  Took the lending platform of that company online in 1999 relying exclusively on web based communications and marketing. Inc. 500 honoree in 2003  Speaker, keynote and conferences panels, at more than 50 conferences, including an annual Council of Communication Management and similar organizations. 3. Seek those who focus on business objectives over the latest technologies (Altimeter) Have drafted, created, implemented and executed multiple social media business platforms and models, including marketing plans, technologies. Regularly ahead of the curve. 4. Hire effective communicators rather than a social media “hot shot.” (Altimeter) “Avoid candidates who proclaim ‘I’ve been on Twitter for X years.’ Instead focus on business goals and challenges Candidates who understand and emphasize business needs first before exuberating over the latest tool – are more likely to help your company succeed.”  I’m not a big contributor to the Twitter river  What I do claim as success are business results. Earning a reputation as the industry thought leader regarding effective blog marketing in less than one year.  Being the “go to” person in the recruiting industry when it comes to the effective use of social media for recruiting. These are my measures of success. 5. Seek candidates with a track record of early technology adoption in their careers.  Introduced concept of blogging to real estate industry as high-impact marketing and networking tool  Introduced social networking to the recruiting industry early; now every enterprise is or is scrambling to connect with talent is similar ways.
  • 3. CREATED AN INDUSTRY BLOG TECHNOLOGY, STRATEGIES AND TACTICS FOR THE REAL ESTATE INDUSTRY AS A MARKETING TOOL Blogging Systems, Founder & Chief Executive Officer, 2005 – 2007 Introduced the concept of blogging to the real estate industry as high-impact marketing and networking tool. Built 1,500+ niche online communities representing local geographic target markets for our clients. Earned status as subject matter expert to industry, resulting in hire by industry leaders to promote, teach, and train strategies and processes to organizations. Presented on topic and led workshops at more than 50 conferences in 2 years. Authored columns on subject for all three leading industry publications and published the “bible” for effective blog marketing in the real estate industry.  Established real estate blogs as standard component of real estate enterprise marketing.  Hired by Realogy, the leading global real estate company, to build blog platform for more than 200,000 Agents.  Educated an entire industry (real estate) with the publication of the first industry specific blog marketing book: Realty Blogging, Build Your Brand and Outsmart Your Competition, published by McGraw-Hill and still used today as the roadmap by real estate agents for understanding the use of blogging, community building and social media tools for effective marketing. Realty Blogging achieved number one placement in several Amazon categories including: 1) real estate, 2) blog marketing, 3) sales and marketing Blogging Systems video or http://bit.ly/BloggingSystems http://bit.ly/RealtyBlogging
  • 4. TOP TIER COMMUNICATOR, INDUSTRY THOUGHT LEADER Keynote Speaker, Presenter, Panel Moderator, Panel Member, and/or conducted workshops and was positioned as a subject matter expert at the following conferences – all for the purpose of educating the attendees on the topic of social/online media execution for communication, messaging and marketing purposes. The Council of Communication Management The Conference Board Communication Directors Institute (New Ways to Communicate with Members) The Society for New Communications Research: 2nd Annual Research Symposium CEO Exchange Bloggers Connect Red Herring East Leading Real Estate Companies of the World Conferences Real TRENDS Gathering of Eagles Conference Luxury Real Estate Annual Inman San Francisco Connect National Association of REALTORS And over 40 others SAMPLE PRESENTATION The Council of Communication Management 2010 Annual Topic: Future of Social Media as Meaningful Communication: “Insights about the impact that social media will have on business and how you can stay ahead of the digital pack” Link - http://bit.ly/Nacht-CCM
  • 5. Video series for The Customer Collective: Accelerating Sales with Social Media I was recently interviewed by Susanna Pollack, Sr.VP at BBC worldwide. In three interviews I discussed accelerating sales with social media. Specifically, my goal was to demystify the concept of social media tools in the sales environment. I wanted to address how these inexpensive, simple-to-use tools can leverage the unlocked capital locked within your enterprise, dramatically improve collaboration within your sales force, and supercharge your client relationship. Videos Accelerating Sales with Social Media – Part One Accelerating Sales with Social Media – Part Two Accelerating Sales with Social Media – Part Three
  • 6. SOCIAL MEDIA AND EDUCATION 1. Adjunct Professor, Recruiting with Social Media, Graduate Program, Department of Leadership and Human Capital Management, New York University, New York, New York, 2008 – 2009 http://bit.ly/NYU-SocialMedia During 2007-2008 my company was selling social networking tools to the enterprise. As I experienced some name recognition in the industry I had an opportunity to teach social media to working professionals at NYU’s School of Continuing Professional Studies. The Dean and I agreed that a good use of my knowledge base was to teach a class titled Recruiting with Social Media. The course was titled Recruiting with Social Media. The graduate students in the class were professionals within the recruiting industry and were seeking to increase their level of knowledge regarding best practices for using social media tools for recruiting. I was required to create the syllabus outlining topics and assignments, develop the course description and overview, and establish the measurable learning outcomes for the students. I asked for and was offered the opportunity to teach the class online. This dovetailed well with my goal of treatingthe class as if it was a lab-like setting. This enabledme to use screensharing so that the students could observe my online activities within the social media technologies that were being taught. Here is a partial section of the syllabus explaining the value of the course COURSE OVERVIEW Human resource recruiting professionals today must be able to effectively communicate and collaborate with their target market: career professionals and those interested in relevant careers. This course prepares HR professionals with the knowledge and skills needed to reach, contact and maintain connections with prospective talent in the ways that talent is receptive and where that talent is: online. Twitter, flickr, Facebook, del.icio.us, blogging, skype, online communities; these are all examples of social media (behaviors) that are changing the online communication landscape for businesses and individuals. This course will start with an introduction to social media and the tools, technologies and techniques that create best practices for effective strategic communication. Students will learn and practice the use of new and effective social media tools such as blogs, micro-blogging, wikis, podcasts, multimedia, online communities and social networks and social bookmarking. Students will learn social media in action, both through current reading materials, real world case studies and via live project use of the tools in a computer lab environment. Upon completion of this course students will be proficient in understanding and using social media tools and technologies and will know the key means of implementing a social media campaign for finding, contacting and maintaining a connection with prospective employees.
  • 7. 2. Senior Research Fellow Emeritus & Chairman, Education Committee, Society for New Communications Research 2007-2009 The Society for New Communications Research is a think tank of more than 50 global futurists, scholars, business leaders, professional communicators, and technologists on research initiatives, educational offerings, and establishment of standards and best practices for new media. In addition to my research role at SNCR my other primary role was Chairman of the Education Committee of the Society. In this role I was charged with creating a program whereby the Society’s Fellows could offer a wide range of guest lectures and seminars, special workshops and classes to meet the needs of colleges and universities that wanted to supplement their core curricula with content that addresses new communications tools and technologies, new media, Web 2.0 and developments in social media. The lectures, seminars, workshops and classes offered by the Society’s Fellows were to be appropriate for courses in the following departments: Communications, Public Relations, Marketing, Advertising, Journalism and Business
  • 8. CREATED A 2ND INDUSTRY SOCIAL NETWORKS AS A TOOL TO CREATE A FUNNEL OF TALENT FOR F500 HUMAN RESOURCES/RECRUITING DIVISIONS From 2007 – 2009 I ran Respond Media which had as its primary product the Career Connection Network. The concept of the War for Talent identified by McKinsey in 1997 was even more acute during the mid-decade. Prior to developing the Career Connection Network I spent six months meeting with and interviewing over 100 senior talent acquisition officers at Fortune 500 companies. All reported that traditional online recruiting tools didn’t work as well as they would like and are inefficient; job boards in particular. In conjunction with many of these recruiting and HR leaders I created the Career Connection Network (CCN), which enabled corporate customers to build relationships with and recruit top tier talent. Specifically, we partnered with major Fortune 500 brands to build focused, niche career social networking sites. Our clients would then have access to and mine these sites for their staffing and recruiting needs (in a transparent manner). Our four beta clients were: Microsoft (Hardware Engineers Career Connection), Toyota (Manufacturing Engineers Career Connection), Wachovia (Financial Sales Career Connection) and CitiMortgage (Mortgage Sales Career Connection). See sample site pages below. The company created and hosted career destination sites for corporate customers. Each community was a subdirectory of a single portal and contained tools and functionalities designed to attract and maintain the interest of the professionals targeted by our customers. Our sites included business intelligence tools which enabled our customers to focus their recruiting efforts on those prospects that would likely create the most value for their organization. Making this identification process simple and elegant for recruiters is a high value service as confirmed during our research interviews.
  • 9. RICHARD NACHT 31 Revere Court • Princeton Junction, New Jersey 08550 • (609) 444-3300 • rnacht@gmail.com KEY COMPETENCIES  Entrepreneurial strategist in diverse technology enterprises  Top-tier business development, marketing & sales  Recognized expert on the use of new/social/cyber media and community for online marketing, communication and ecommerce.  Drive initiatives for industry changing results SUMMARY  From 1993 to 2003 ran owned and ran regional mortgage bank with consistent placement in top 2% for profit margins among industry peers. Successful exit in 2003 - INC. 500 honoree same year  Participated in the nascent birth of social media as a professional blogger stating in 2004.  Introduced concept of online community publishing via blogging to the real estate industry as subject matter expert, consultant and speaker  Hired by leading global real estate company to manage build out of social media platform for 200,000 real estate agents  Created one of the first career-focused social networks used for recruiting purposes; beta clients Microsoft, Toyota, Wachovia  Published author, adjunct professor (NYU), Senior Research Fellow, MBA, JD  PROFESSIONAL EXPERIENCE  RESPOND MEDIA, Princeton Junction, NJ • 2007 – Present Developer and provider of SaaS to Fortune 500 companies; consulting division added in 2008 Founder and Chief Marketing Officer  Redefined organization previously known as Blogging Systems Group to meet evolving business needs of the HR/Recruiting departments within the enterprise via creation and sale of online recruiting sites built on open source technology. Expedited self-education on human resources administration and recruiting processes for product development through interviews of and consultations with more than 150 senior-level industry decision makers. Secured and served paying beta clients including Microsoft, Toyota, Wachovia, and Citi. View part of my video tutorial for The Customer Collective, “How to Accelerate Sales with Social Media” by going here: http://bit.ly/TCCNacht1 LinkedIn Profile continued
  • 10. RICHARD NACHT • rnacht@gmail.com • Page 2 BLOGGING SYSTEMS GROUP, Princeton Junction, NJ • 2005 – 2007 Provider of blog and community building technology strategies and processes to real estate industry. Founder & Chief Executive Officer Introduced concept of blogging to real estate industry as high-impact marketing and networking tool. Built and sold more than fifteen hundred online communities representing local geographic target markets. Earned status as subject matter expert to industry, resulting in hire by industry leaders to promote, teach, and train strategies and processes to organizations. Presented on topic and led workshops at more than 50 conferences in 2 years. Authored columns on subject for all three leading industry publications.  Established real estate blogs as standard component of real estate enterprise marketing.  Hired by Realogy, the leading global real estate company, to manage build out of social media platform for more than 200,000 Agents; fully integrated with Agent profile pages within their real estate company sites.  Co-author, Realty Blogging, Build Your Brand and Outsmart Your Competition, resulting in its use as marketing roadmap by tens of thousands of real estate industry professionals. Book reached No. 1 placement on Amazon among Web marketing publications. EQUALOAN MORTGAGE SERVICES, Princeton, NJ • 1983 – 2003 Provider of consumer mortgage products and services. Founder & Chief Executive Officer Founded online lending platform - among first of its kind in 1999  Inc. 500 honoree America’s Fastest Growing Companies in 2003.  Consistent placement in top 2% for profit margins among industry peers.  Sold company to national lender in 2003.  Holder of U.S. Patent for online universal loan approval technology.  EDUCATION  J.D., New York Law School, New York, New York E.M.B.A., Management Systems, New York University, New York, New York B.A., Psychology, University of Pennsylvania, Philadelphia, Pennsylvania  TEACHING  Adjunct Professor, Social Media in the Enterprise, Graduate Program, New York University, New York, New York, 2008 – 2009  PUBLICATIONS  “New Media, New Influencers and Implications for the Public Relations Profession,” Journal of New Communications Research, Vol. II, Issue 2, 2008 Chapter Contributor, Advanced Selling for Dummies, 2007 Realty Blogging: Build Your Brand and Outsmart Your Competition, McGraw-Hill, 2006 Continued
  • 11. RICHARD NACHT • rnacht@gmail.com • Page 3  PROFESSIONAL MEMBERSHIPS  Technology Chair, Board of Directors, Marketing Executives Networking Group, 2007 – 2010 (Board member 2007- 2009) Senior Research Fellow Emeritus & Chairman, Education Committee, Society for New Communications Research, 2007 – Present: Engage with more than 50 global futurists, scholars, business leaders, professional communicators, and technologists on research initiatives, educational offerings, and establishment of standards and best practices for new media. Bar of the U.S. Supreme Court • Council of Communication Management • National Communication Association The Media Center at the American Press Institute • Public Relations Society of America