31 Revere Court, Princeton Junction, New Jersey 08550 (609) 553-6900 firstname.lastname@example.org
COMMUNICATION AND THE SOCIAL CONSTRUCT
SOCIAL/NEW MEDIA, SOCIAL NETWORKING,
CONTENT CURATION AND DIGITAL PUBLISHING
Successful leadership in these sectors requires someone who can create conversations that educate,
are compelling and lead to action. Altimeter has identified some guidelines when deciding if
someone is qualified to execute this role; I list below some that are related to my skill set(s)
1. Comes from a digital or marketing background (Altimeter)
Sold product to real estate industry, local, regional and national, consisting of 1,500
community blogs and 200,000 agent blogs integrated with their company online profiles
Created company that sold social networking tools to F500 firms
2. Is educated, often with a communications, marketing or business degree (Altimeter)
Executive MBA earned in 2003. J.D. earned in 1980.
From1993 to 2003 ran a regional mortgage bank with consistent placement in top 2% of profit
margin among industry peers.
Took the lending platform of that company online in 1999 relying exclusively on web based
communications and marketing. Inc. 500 honoree in 2003
Speaker, keynote and conferences panels, at more than 50 conferences, including an annual
Council of Communication Management and similar organizations.
3. Seek those who focus on business objectives over the latest technologies (Altimeter)
Have drafted, created, implemented and executed multiple social media business platforms
and models, including marketing plans, technologies. Regularly ahead of the curve.
4. Hire effective communicators rather than a social media “hot shot.” (Altimeter)
“Avoid candidates who proclaim ‘I’ve been on Twitter for X years.’ Instead focus on
business goals and challenges Candidates who understand and emphasize business needs first
before exuberating over the latest tool – are more likely to help your company succeed.”
I’m not a big contributor to the Twitter river
What I do claim as success are business results. Earning a reputation as the industry
thought leader regarding effective blog marketing in less than one year.
Being the “go to” person in the recruiting industry when it comes to the effective use of
social media for recruiting. These are my measures of success.
5. Seek candidates with a track record of early technology adoption in their careers.
Introduced concept of blogging to real estate industry as high-impact marketing and
Introduced social networking to the recruiting industry early; now every enterprise is or is
scrambling to connect with talent is similar ways.
CREATED AN INDUSTRY
BLOG TECHNOLOGY, STRATEGIES AND TACTICS FOR
THE REAL ESTATE INDUSTRY AS A MARKETING TOOL
Blogging Systems, Founder & Chief Executive Officer, 2005 – 2007
Introduced the concept of blogging to the real estate industry as high-impact marketing and networking
tool. Built 1,500+ niche online communities representing local geographic target markets for our clients.
Earned status as subject matter expert to industry, resulting in hire by industry leaders to promote,
teach, and train strategies and processes to organizations. Presented on topic and led workshops at
more than 50 conferences in 2 years. Authored columns on subject for all three leading industry
publications and published the “bible” for effective blog marketing in the real estate industry.
Established real estate blogs as standard component of real estate enterprise marketing.
Hired by Realogy, the leading global real estate company, to build blog platform for more than
Educated an entire industry (real estate) with the publication of the first industry specific blog
marketing book: Realty Blogging, Build Your Brand and Outsmart Your Competition, published
by McGraw-Hill and still used today as the roadmap by real estate agents for understanding the
use of blogging, community building and social media tools for effective marketing. Realty
Blogging achieved number one placement in several Amazon categories including: 1) real
estate, 2) blog marketing, 3) sales and marketing
Blogging Systems video or http://bit.ly/BloggingSystems
TOP TIER COMMUNICATOR, INDUSTRY THOUGHT LEADER
Keynote Speaker, Presenter, Panel Moderator, Panel Member, and/or conducted workshops and was
positioned as a subject matter expert at the following conferences – all for the purpose of educating the
attendees on the topic of social/online media execution for communication, messaging and marketing
The Council of Communication Management
The Conference Board
Communication Directors Institute (New Ways to Communicate with Members)
The Society for New Communications Research: 2nd Annual Research Symposium
Red Herring East
Leading Real Estate Companies of the World Conferences
Real TRENDS Gathering of Eagles Conference
Luxury Real Estate Annual
Inman San Francisco Connect
National Association of REALTORS
And over 40 others
The Council of Communication Management 2010 Annual
Topic: Future of Social Media as Meaningful Communication: “Insights about the impact that social
media will have on business and how you can stay ahead of the digital pack”
Link - http://bit.ly/Nacht-CCM
Video series for The Customer Collective: Accelerating Sales with Social Media
I was recently interviewed by Susanna Pollack, Sr.VP at BBC worldwide. In three interviews I discussed
accelerating sales with social media. Specifically, my goal was to demystify the concept of social media
tools in the sales environment. I wanted to address how these inexpensive, simple-to-use tools can
leverage the unlocked capital locked within your enterprise, dramatically improve collaboration within
your sales force, and supercharge your client relationship.
Accelerating Sales with Social Media – Part One
Accelerating Sales with Social Media – Part Two
Accelerating Sales with Social Media – Part Three
SOCIAL MEDIA AND EDUCATION
1. Adjunct Professor, Recruiting with Social Media, Graduate Program, Department of Leadership and
Human Capital Management, New York University, New York, New York, 2008 – 2009
During 2007-2008 my company was selling social networking tools to the enterprise. As I experienced some
name recognition in the industry I had an opportunity to teach social media to working professionals at NYU’s
School of Continuing Professional Studies. The Dean and I agreed that a good use of my knowledge base was
to teach a class titled Recruiting with Social Media.
The course was titled Recruiting with Social Media. The graduate students in the class were professionals
within the recruiting industry and were seeking to increase their level of knowledge regarding best
practices for using social media tools for recruiting.
I was required to create the syllabus outlining topics and assignments, develop the course description and
overview, and establish the measurable learning outcomes for the students.
I asked for and was offered the opportunity to teach the class online. This dovetailed well with my goal of
treatingthe class as if it was a lab-like setting. This enabledme to use screensharing so that the students could
observe my online activities within the social media technologies that were being taught. Here is a partial
section of the syllabus explaining the value of the course
Human resource recruiting professionals today must be able to effectively communicate and
collaborate with their target market: career professionals and those interested in relevant careers.
This course prepares HR professionals with the knowledge and skills needed to reach, contact and
maintain connections with prospective talent in the ways that talent is receptive and where that
talent is: online. Twitter, flickr, Facebook, del.icio.us, blogging, skype, online communities; these
are all examples of social media (behaviors) that are changing the online communication landscape
for businesses and individuals.
This course will start with an introduction to social media and the tools, technologies and techniques
that create best practices for effective strategic communication. Students will learn and practice
the use of new and effective social media tools such as blogs, micro-blogging, wikis, podcasts,
multimedia, online communities and social networks and social bookmarking. Students will learn
social media in action, both through current reading materials, real world case studies and via live
project use of the tools in a computer lab environment.
Upon completion of this course students will be proficient in understanding and using social media
tools and technologies and will know the key means of implementing a social media campaign for
finding, contacting and maintaining a connection with prospective employees.
2. Senior Research Fellow Emeritus & Chairman, Education Committee, Society for New Communications
The Society for New Communications Research is a think tank of more than 50 global futurists, scholars,
business leaders, professional communicators, and technologists on research initiatives, educational
offerings, and establishment of standards and best practices for new media.
In addition to my research role at SNCR my other primary role was Chairman of the Education
Committee of the Society. In this role I was charged with creating a program whereby the Society’s
Fellows could offer a wide range of guest lectures and seminars, special workshops and classes to meet
the needs of colleges and universities that wanted to supplement their core curricula with content that
addresses new communications tools and technologies, new media, Web 2.0 and developments in social
media. The lectures, seminars, workshops and classes offered by the Society’s Fellows were to be
appropriate for courses in the following departments: Communications, Public Relations, Marketing,
Advertising, Journalism and Business
CREATED A 2ND INDUSTRY
SOCIAL NETWORKS AS A TOOL TO CREATE A FUNNEL OF
TALENT FOR F500 HUMAN RESOURCES/RECRUITING DIVISIONS
From 2007 – 2009 I ran Respond Media which had as its primary product the Career Connection
Network. The concept of the War for Talent identified by McKinsey in 1997 was even more acute during
the mid-decade. Prior to developing the Career Connection Network I spent six months meeting with
and interviewing over 100 senior talent acquisition officers at Fortune 500 companies. All reported that
traditional online recruiting tools didn’t work as well as they would like and are inefficient; job boards in
In conjunction with many of these recruiting and HR leaders I created the Career Connection Network
(CCN), which enabled corporate customers to build relationships with and recruit top tier talent.
Specifically, we partnered with major Fortune 500 brands to build focused, niche career social
networking sites. Our clients would then have access to and mine these sites for their staffing and
recruiting needs (in a transparent manner). Our four beta clients were: Microsoft (Hardware Engineers
Career Connection), Toyota (Manufacturing Engineers Career Connection), Wachovia (Financial Sales
Career Connection) and CitiMortgage (Mortgage Sales Career Connection). See sample site pages
The company created and hosted career destination sites for corporate customers. Each community was
a subdirectory of a single portal and contained tools and functionalities designed to attract and maintain
the interest of the professionals targeted by our customers. Our sites included business intelligence
tools which enabled our customers to focus their recruiting efforts on those prospects that would likely
create the most value for their organization. Making this identification process simple and elegant for
recruiters is a high value service as confirmed during our research interviews.
31 Revere Court • Princeton Junction, New Jersey 08550 • (609) 444-3300 • email@example.com
Entrepreneurial strategist in diverse technology enterprises
Top-tier business development, marketing & sales
Recognized expert on the use of new/social/cyber media and community for online marketing, communication
Drive initiatives for industry changing results
From 1993 to 2003 ran owned and ran regional mortgage bank with consistent placement in top 2% for profit
margins among industry peers. Successful exit in 2003 - INC. 500 honoree same year
Participated in the nascent birth of social media as a professional blogger stating in 2004.
Introduced concept of online community publishing via blogging to the real estate industry as subject
matter expert, consultant and speaker
Hired by leading global real estate company to manage build out of social media platform for 200,000 real
Created one of the first career-focused social networks used for recruiting purposes; beta clients Microsoft,
Published author, adjunct professor (NYU), Senior Research Fellow, MBA, JD
RESPOND MEDIA, Princeton Junction, NJ • 2007 – Present
Developer and provider of SaaS to Fortune 500 companies; consulting division added in 2008
Founder and Chief Marketing Officer
Redefined organization previously known as Blogging Systems Group to meet evolving business needs of
the HR/Recruiting departments within the enterprise via creation and sale of online recruiting sites built on
open source technology. Expedited self-education on human resources administration and recruiting
processes for product development through interviews of and consultations with more than 150 senior-level
industry decision makers. Secured and served paying beta clients including Microsoft, Toyota, Wachovia,
View part of my video tutorial for The Customer Collective, “How to Accelerate Sales with Social Media” by going
LinkedIn Profile continued
RICHARD NACHT • firstname.lastname@example.org • Page 2
BLOGGING SYSTEMS GROUP, Princeton Junction, NJ • 2005 – 2007
Provider of blog and community building technology strategies and processes to real estate industry.
Founder & Chief Executive Officer
Introduced concept of blogging to real estate industry as high-impact marketing and networking tool. Built and sold more
than fifteen hundred online communities representing local geographic target markets. Earned status as subject matter
expert to industry, resulting in hire by industry leaders to promote, teach, and train strategies and processes to
organizations. Presented on topic and led workshops at more than 50 conferences in 2 years. Authored columns on
subject for all three leading industry publications.
Established real estate blogs as standard component of real estate enterprise marketing.
Hired by Realogy, the leading global real estate company, to manage build out of social media platform for
more than 200,000 Agents; fully integrated with Agent profile pages within their real estate company sites.
Co-author, Realty Blogging, Build Your Brand and Outsmart Your Competition, resulting in its use as
marketing roadmap by tens of thousands of real estate industry professionals. Book reached No. 1 placement
on Amazon among Web marketing publications.
EQUALOAN MORTGAGE SERVICES, Princeton, NJ • 1983 – 2003
Provider of consumer mortgage products and services.
Founder & Chief Executive Officer
Founded online lending platform - among first of its kind in 1999
Inc. 500 honoree America’s Fastest Growing Companies in 2003.
Consistent placement in top 2% for profit margins among industry peers.
Sold company to national lender in 2003.
Holder of U.S. Patent for online universal loan approval technology.
J.D., New York Law School, New York, New York
E.M.B.A., Management Systems, New York University, New York, New York
B.A., Psychology, University of Pennsylvania, Philadelphia, Pennsylvania
Adjunct Professor, Social Media in the Enterprise, Graduate Program, New York University, New York, New York, 2008
“New Media, New Influencers and Implications for the Public Relations Profession,” Journal of New Communications
Research, Vol. II, Issue 2, 2008
Chapter Contributor, Advanced Selling for Dummies, 2007
Realty Blogging: Build Your Brand and Outsmart Your Competition, McGraw-Hill, 2006
RICHARD NACHT • email@example.com • Page 3
Technology Chair, Board of Directors, Marketing Executives Networking Group, 2007 – 2010 (Board member 2007-
Senior Research Fellow Emeritus & Chairman, Education Committee, Society for New Communications Research, 2007
– Present: Engage with more than 50 global futurists, scholars, business leaders, professional communicators, and
technologists on research initiatives, educational offerings, and establishment of standards and best practices for new
Bar of the U.S. Supreme Court • Council of Communication Management • National Communication Association
The Media Center at the American Press Institute • Public Relations Society of America