Opportuniteiten van Pinterest in omni-channel retailing

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De presentatie van Sven Bally op de eerste Social Media Day Academy van 15 november 2012 op Circuit Zolder

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Opportuniteiten van Pinterest in omni-channel retailing

  1. 1. Pinterest in omni-channel retailingFriday 16 November 12
  2. 2. e-Tailing consultancy digital marketing strategy omni-channel integrationFriday 16 November 12
  3. 3. Friday 16 November 12
  4. 4. Agenda Pinterest and the other ... Inspirational shopping Share content Backlinks & SEO Keywords Pin It Button Earn followersFriday 16 November 12
  5. 5. Pinterest in the social landscape Fast-growing social outlet Pinterest refers nearly as many visits as Twitter, a nice source of incremental traffic that didn’t exist even one year ago. Most luxury brands have official Pinterest pages, plus consumers create their own pages and pin their favorite luxury products. PM Digital “It’s social, visual, and easy to use which is why brands are flocking to it.” Forbes “A Pinterest board is a screamingly obvious setup for an online catalog. Click a Photo and Jump to a Page where you can buy it.” New York TimesFriday 16 November 12
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  10. 10. Inspirational ShoppingFriday 16 November 12
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  13. 13. Inspirational Shopping source : Google etailFriday 16 November 12
  14. 14. Friday 16 November 12
  15. 15. Share Share Unique content Product images Blog articles Inspirational images Build relevanceFriday 16 November 12
  16. 16. Build Backlinks Currently backlink on Pinterest are Nofollow .... but Source URL links are Follow links on Pinterest.. so make sure images and sources are located on your websiteFriday 16 November 12
  17. 17. Keywords Use wisely keywords Use primary keywords frequentlyFriday 16 November 12
  18. 18. “Pin It” Button “Pin It” button on your website Use the “Pint It” buttonFriday 16 November 12
  19. 19. Gain Followers Build up the followers to your Pinterest account Engage with other on Pinterest by commenting and liking their pins Do not Pin only own content , Avoid “me syndrome”Friday 16 November 12
  20. 20. PinGraphy.comFriday 16 November 12
  21. 21. Pinterest & e-commerce Content plan Pinterest drives traffic to your e-shop Build special boards (top topicals)Friday 16 November 12
  22. 22. E-Commerce Add price label Link to productpageFriday 16 November 12
  23. 23. E-Commerce www.shopinterest.co Shop based on you Pin BoardFriday 16 November 12
  24. 24. E-Commerce ZAPOS PinPointing appFriday 16 November 12
  25. 25. Zappos PinPointing http://pinpointing.apps.zappos.com/ Generate recommendations based on user Buy call to action on PinBoardFriday 16 November 12
  26. 26. Wrap Up Pinterest is not only SEO optimisation Pinterest drive massive and consistent traffic to your website Quality traffic generates more conversion Pinterest vs. Facebook (Brand awareness vs. Fan activation)Friday 16 November 12
  27. 27. Questions ? twitter : ballysven e-mail : sven.bally@xeta.be or just call : +32 (0)473 54 10 65Friday 16 November 12

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