Millennials are more likely to choose brands that align with their beliefs and values, so market sporting goods brands and athletes that promote positive beliefs. Personalize the customer experience by collecting data to target specific interests in marketing campaigns. Actively engage on social media like Twitter, Instagram and Facebook to promote new products and start conversations using hashtags, while making customers feel valued by posting pictures of them.

1. Sporting Goods
QUICK TIPS FOR MARKETING TO MILLENNIALS

2. WITH BRANDS AND ATHLETES
THAT BELIEVE IN SOMETHING
Align

3. Capture Millennials through belief-based branding.
They want a brand experience that is emotional and
engaging, and also makes their lives better in some
way. Millennials are more likely to choose brands that
see the world the same way they do and brands they
believe are making the world a better place.
You can align with brands and athletes that stand for
something and promote those values and beliefs.

4. THE EXPERIENCE
Personalize

5. With Millennials on the rise and so many businesses
competing for shoppers’ attention, it’s important you are
making your customers feel appreciated and valued.
By collecting and using customer data, you can create
targeted marketing campaigns for Millennials based on
their different interests.
For example, you can send emails to the customers who
have bought soccer cleats from you in the past and let
them know when the newest soccer equipment comes in.

6. USE SOCIAL MEDIA
Actively

7. Millennials use social media constantly and for many
different purposes. Make your presence known and
engage with them on different social media channels.
Promote your new products, brands, and athletes who
are sponsored by your brands on sites like Twitter,
Instagram, and Facebook. Search related hashtags and
start conversations with your customers. You can even
make them feel special by posting a picture of them.

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