The world economy is developing quicker than its ever developed before. New markets are opening up and with them incredible opportunities for entrepreneurs who are able to be in the right place at the right time communicating in the right language. Presented at the T10+ Show in London in 2014. An event for British businesses over £10 million in revenue.

1. TITLE
Sub title
@RichardMBrooks
Richard.Brooks@k-international.com
+44 1908 557 900
www.k-international.com
Avoid getting lost in translation. #T10Expo @RichardMBrooks 1

2. HELLO
Richard Brooks. CEO K International
@RichardMBrooks
+44 1908 557 900
Richard.Brooks@K-International.com
www.k-international.com
Avoid getting lost in translation. #T10Expo @RichardMBrooks 2

3. “oh… what languages
do you speak”
Avoid getting lost in translation. #T10Expo @RichardMBrooks 3

4. I leave the
translation to the
clever people.
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5. “so… you use robots to
do the translation?”
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6. I am fluent in over
six million forms of
communication
I’m being sarcastic…
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7. “so… why can’t you just
google translate it?”
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8. http://www.k-international.com/blog/google-translate/
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9. Avoid getting lost in translation. #T10Expo @RichardMBrooks 9

10. From Bric to Mint
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11. Notice the time it
took to shift to the
west and time it
will take to shift
back to the east
(actually at a
speed of 140
kilometres a year,
the fastest in
history).
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12. To download click here
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14. PAGE 72
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17. Each colour represents a billion people.
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18. More people live inside the circle than outside of it
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19. What will these economies need?
• High growth economies in the digital age imply they won’t go
through the same growth curve as we did… it’ll be faster.
• Technology, even innovation can be replicated.
• Population size will become more important.
• Developing economies will demand services faster than
products.
• Services such as; healthcare, financial, leisure, education will
be imported in.
• Talent will be drawn to the new economies.
• Governance needs to improve quickly in the developing
economies.
Avoid getting lost in translation. #T10Expo @RichardMBrooks 19

20. Why is the UK so Awesome?
• Fastest growing economy in the developed world.
• The world wants to trade with us.
• The world wants our products.
• Outstanding talent pool.
• Low unemployment, low inflation.
• Low interest rates.
• Low tax.
• Open for business.
• Brand Britain is very strong.
• Diverse.
• Close ties to Europe.
• We have our own currency.
Avoid getting lost in translation. #T10Expo @RichardMBrooks 20

21. “If I’m selling to you, I
speak your language.
If I’m buying, dann müssen
Sie Deutsch sprechen!”
Willy Brandt
Former Chancellor of Germany
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23. Get it right and you’ll be a
national hero… get it wrong
and at best you’ll be a
laughing stock.
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31. Top tips for picking a language partner
• Pick one which fits for you
• Some spend time investing in in-country resources, some
use the cheapest they can find
• There are single and multiple language vendors, there 1st
and 2nd tier vendors
• Some use tools, some don’t. Most tools can be purchased
• Invest in building a partnership with your company of choice
• A good one will be able to help you to test your products in
new markets before the big day
• Integrate them into the content creation process
• Use an agile approach to management… >>>
Avoid getting lost in translation. #T10Expo @RichardMBrooks 31

32. COST OF MAKING CHANGES
Make them early to reduce costs
Stolen from Peter Reynolds
(@peterrey).
Although specifically about
the investment in
terminology can/is used to
demonstrate benefits of
localizing fast moving
products using the Agile
Method.
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33. Case Study
Localization of 8000 food products
36 regions. Translation, Legal Review & Artwork.
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