First, translations were handwritten. Then, there were typewriters, computers, and translation memories. Each milestone demanded a shift in the way translation work was done. We are on the threshold of a major paradigm shift where old standards and ideas are being left behind. Translators and language services providers who are ready to make the shift now will stand to profit and grow. Those who like the status quo and accept "the rules" will wonder why they just don't make money like they used to. This will be an engaging presentation that is guaranteed to make you think. You've been warned!