But let’s say I asked
you to imagine yourself visiting Lomé, in Togo. You meet someone who sweeps you out of your reality: sexy, dangerous, with a sense of the untamed. You make crazy love on the beach, blood roaring through your veins; you get to taste every inch, every texture… Is Lomé getting a bit harder to forget?
How to make it impossible
to forget 1. Draw attention to what’s important. 2. Deviate from sameness for important items. 3. Enable participants to process content deeply. 4. Invite them to be part of an experience. 5. Keep it short.