Presentation at the Europeiska Trafikantveckan at the Högskolan för lärande och kommunikation in Jönköping, Sept 22 2010.

1. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
JÖNKÖPING SEPTEMBER 22 2010
ANDREA RESMINI
INNOVATING PUBLIC TRANSPORT
HÖGSKOLAN I BORÅS

2. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
GOTHENBURG

3. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
50% expected increase in personal travel
in the Gothenburg region in 2005-2025
GOTHENBURG

4. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
50% expected increase in personal travel
in the Gothenburg region in 2005-2025
Transport-related CO2 emissions should
decrease by 4% in 2010 and by 75% in
2050 in respect to 1990
GOTHENBURG

5. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
50% expected increase in personal travel
in the Gothenburg region in 2005-2025
Transport-related CO2 emissions should
decrease by 4% in 2010 and by 75% in
2050 in respect to 1990
Public transport travel should increase
from 24% to 35% in 2020
GOTHENBURG

6. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
If car commuters switched to walking,
bicycling, or public transport commuting for
just 1 day per week this goal would be met
CAN BE DONE

7. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
SO, WHAT CAN BE DONE?

8. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
Impacting collective transportation
behavior is a complex task with a
multitude of factors weighing in
COMPLEXITY

9. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER ROADS

10. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER SERVICES

11. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER INFORMATION

12. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER … MH?

13. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
All of these factoring elements have pros and
cons in respect to a better, sustainable public
transportation model for everyday travel
PROS AND CONS

14. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
OR A BETTER SYSTEM?

15. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
CO-MODAL TRAVELING

16. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
A transport policy which looks at the
interoperability of all transport modes and means
and of their combinations
Achieved through the use of different modes on
their own and in combination to obtain optimal
and sustainable utilisation of resources
CO-MODAL TRAVELING

17. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
“Providing the user with comprehensive inter-
operational local, peri-urban, and regional travel
information allowing for well-informed travel
decisions, both pre-trip and on-trip, to be taken”
CO-MODAL TRAVELING

18. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
The use of multiple means of transport typically
has a number of implications. Co-modality:
 is more sustainable
 is less comfortable
 requires more, coordinated information
 is multi-context, or in-context
 relies on a multitude of devices, some unknown
 brings personalized needs into the public arena
IMPLICATIONS OF CO-MODALITY

19. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
TRANSLINK, QUEENSLAND (AUS)

20. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
ROADSHARING, A CARPOOL WEB SITE

21. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
STOCKHOLM CITY BIKES

22. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
IN-CONTEXT INFO
TRANSPORT
MOBILE
LYON, FRANCE

23. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
SUSTAINABLE EVERYDAY TRAVEL

24. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
Changes in transport behavior towards
sustainable everyday travel models can be
driven by innovation in digital services
RESEARCH VISION

25. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
The research is built on a holistic vision of the
transport system as a complex network of
organizations, people, information, and their
different needs and goals
TRANSPORT AS A NETWORK

26. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
Three different target groups are part of the co-
modal, pervasive transport system vision:
 Business and public stakeholders
 Users, travelers, and passengers
 Entrepreneurs and developers
 (And researchers, of course)

27. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
These groups, in turn have different
roles, expectations, and needs

28. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
1
TELCOs
TRANSPORT
STAKEHOLDERS

29. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
3
ENTREPRENEURS & DEVELOPERS

30. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS
1ST LAYER 2ND LAYER
DEVELOPER DEVELOPER
SUSTAINABLE
1ST LAYER EVERYDAY TRAVEL 2ND LAYER
DEVELOPER DEVELOPER
PROJECT
1ST LAYER 2ND LAYER
DEVELOPER DEVELOPER
DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS
STAKEHOLDERS PERSPECTIVE

31. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
2
USERS & TRAVELERS

32. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
2
USERS & TRAVELERS

33. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
2
USERS & TRAVELERS

34. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
2
USERS & TRAVELERS

35. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
2
USERS & TRAVELERS

36. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
2
USERS & TRAVELERS

37. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
These are not just different user types who have
a range of well-delimited needs: these are user
types whose needs change through time, in the
short and in the long period, and are shaped in
accordance with the place they currently are
USERS AND CONTEXTS

38. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
DEVELOPING A MODEL

39. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
Project sponsor
2nd layer
Code + developer
comments Documentation Deliverable
Requirements
spec
API 2nd layer
Business Software developer
Tester
Analyst Developer
2nd layer
Requirements Test protocol developer
Object model
spec
DEVELOPING A MODEL

40. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
1ST LAYER 2ND LAYER
DEVELOPERS ENTREPRENEURS
AND STAKEHOLDERS
API AND DEVELOPERS
INFORMATION SYSTEMS PROCESS
RAW DATA AND PLANNING IMPLEMENTATION
PERVASIVE
USER EXPERIENCE USERS & TRAVELERS
PROCESS
USER EXPERIENCE PROCESS
DESIGN FINAL ARTIFACTS
OVERLAPPING

41. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
The project is basically organized around three
large research themes in IS and IA / UX:
 The new organizational model and the API
 Green traveling
 The pervasive process of cross-media user
experience for travelers
RESEARCH AREAS

42. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
A heuristics- and methodology-driven approach to
information architecture and user experience for
the design of ubiquitous ecologies, emergent
systems where old and new media and physical
and digital environments are designed, delivered,
and experienced as a seamless whole
I WORK ON THE PERVASIVE UX

43. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
A SEAMLESS EXPERIENCE

44. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
We are moving from the design of
products to the design of experiences
DESIGNING PERVASIVE UX

45. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
IN-CONTEXT INFO
TRANSPORT
MOBILE
THIS NEEDS TO BECOME ONE

46. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
AND NOT JUST ONLINE

47. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
??? touch points or obstacles?
...
user experience
@#%!
whew!
process
bus car signage paper mobile
USER EXPERIENCE

48. ANDREA RESMINI :: HÖGSKOLAN I BORÅS
SUSTAINABLE EVERYDAY TRAVEL
If you would like to know more, mail me at
Andrea Resmini <andrea.resmini@hb.se>
THANK YOU