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Android market insights april 2011

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The Android Market continued its growth in April 2011. It will overtake the Apple App Store and become the biggest distribution platform for smartphone applications worldwide (in terms of app numbers) ...

The Android Market continued its growth in April 2011. It will overtake the Apple App Store and become the biggest distribution platform for smartphone applications worldwide (in terms of app numbers) by August 2011. Read this monthly insight report to stay up-to-date with the latest news from the Android Market.
Key insights in April are:
• App numbers reached almost 295,000
• In April 28,000 new apps were added to the market, which means that it grew 2.5 times faster than Apple App Store
• Paid app share remained constant at 36%.
• Amongst the major app platforms Android Market is still the one with the highest share of free apps, but new adds show a slight increase in paid app share (40%).
• Average selling price grew by 2% to US$ 3.23 in April.
• Top 5 categories comprise 55% of all Android Market apps.
• ‘Games’ was the fastest growing category. Given the same growth rates, ‘Games’ will become the No.1 category in July 2011.


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Android market insights april 2011 Android market insights april 2011 Document Transcript

  • research2guidance ©2011 | powered by AndroidPIT Android Market Insights April 2011 Published 4th of May 2011To download the full report for free please click here:http://www.research2guidance.com/shop/index.php/android-market-insights-april-2011 Created by: Powered by:
  • Android Market Insights April 2011 April’s Headlines The Android Market continued its growth in April 2011. It will overtake the Apple App Store and become the biggest distribution platform for smartphone applications worldwide (in terms of app numbers) by August 2011. Read thisAndroid Market Insights | April 2011 monthly insight report to stay up-to-date with the latest news from the Android Market. Key insights in April are: App numbers reached almost 295,000 In April 28,000 new apps were added to the market, which means that it grew 2.5 times faster than Apple App Store Paid app share remained constant at 36%. Amongst the major app platforms Android Market is still the one with the highest share of free apps, but new adds show a slight increase in paid app share (40%). Average selling price grew by 2% to US$ 3.23 in April. Top 5 categories comprise 55% of all Android Market apps. ‘Games’ was the fastest growing category. Given the same growth rates, ‘Games’ will become the No.1 category in July 2011. To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-april-2011 research2guidance ©2011 | powered by AndroidPIT 2
  • About research2guidanceResearch2guidance is a market intelligence and consultancy company specializingin the mobile apps market.Our Service Offerings Reports and PowerPoint slide-sets: market insights on selected topics Bespoke research: custom-made research for your individual needs Knowledge center: a subscription to a wealth of data, analysis, profiles, and daily news and opinion Consulting services: projects tailored to assist you in developing your mobile strategy Android Market Insights | April 2011Contact us for A one-on-one expert call with a Android Market analyst for A personal 15-30 min. consultation Questions and answers about our research Matching your needs with our research services Contact our Senior Analyst Egle Mikalajunaite email: em@research2guidance.com phone: +49 30 609893366 Service and press inquiries Support for articles Background information on reports Custom made services and bespoke projects Contact our Research Director Ralf-Gordon Jahns email: rgj@research2guidance.com phone: +49 30 609893366 Direct web-shop access to our reports and PPTs Browse our research products Download immediately Easy payment (VISA; Master Card; PayPal) Visit www.research2guidance.com/shopTo download the full report for free please click here:http://www.research2guidance.com/shop/index.php/android-market-insights-april-2011 research2guidance ©2011 | powered by AndroidPIT 3
  • About AndroidPIT AndroidPIT is one of the leading websites for everything Android, with more than 3 million monthly unique visitors worldwide. Android users, experts, enthusiasts and developers get together at AndroidPIT for the latest news from the Android world, to communicate, discuss and support each other. The AndroidPIT App Center, which is already installed on more than 2 million devices, offers several thousands of free and paid applications for direct download. Every week different top applications are featured with up to 70% discount. The AndroidPIT App Center (native store app) runs on every Android compatibleAndroid Market Insights | April 2011 device and provides users a comfortable access to the international app portfolio. It is also operated as a partner store and white-label partner store solution for several different companies, i.e. HANNSPREE, Shuttle and 1&1. Contact us for App Distribution, Promotion & direct Marketing email: apps@androidpit.com Advertising on AndroidPIT email: advertise@androidpit.com Content Cooperation and Mobile Website Solutions Philipp Dommermuth email: pd@androdipit.com Partner and White-Label Partner Store Solutions Tobias Apel email: ta@androidpit.com To download the full report for free please click here: http://www.research2guidance.com/shop/index.php/android-market-insights-april-2011 Disclaimer Research2guidance invites any reader and holder of this report to use, copy, cite, spread, and build upon this work non-commercially, as long as you credit research2guidance and AndroidPIT. research2guidance ©2011 | powered by AndroidPIT 4