NanoMarkets has been providing industry analysis of the OLED materials market for five years. It is also the leading supplier of analysis in the OLED lighting space. In this report, NanoMarkets provides its latest assessment of the opportunities in OLED materials.

1. Markets for OLED Materials By ReportsnReports.com
For the better part of a decade: OLED materials represented, at best, no more than niche
opportunity for specialty chemical companies and a few start-ups. The small PM OLED
displays that found their way into MP3 payers and cell phone sub-displays represented an
addressable market of sorts for materials firms, but one that seemed destined to be plagued
forever with cost challenges and low margins. While materials firms were happy to
participate in this market, their enthusiasm remained curbed by the fact that their products
seemed likely to be quickly commoditized.
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But in the last year to 18 months, the opportunities for OLED materials have grown in
important ways. OLED displays have been “mainstreamed” with the arrival of mass market
cell phones that use OLED technology for their primary displays. Meanwhile, OLED lighting
can already be purchased in the form of “designer” chandeliers and table lamps; with larger
segments of the lighting market likely to be penetrated by OLED lighting in the next few
years. And while the first attempts to introduce OLED TVs have stumbled, it seems that
next year will see the introduction of OLED TVs on the market with much greater chances of
market success than the products that preceded them.
All of these trends mean that the addressable market for OLED materials are rapidly
growing and will continue to do so. This means that pricing for these materials should
finally be able to take advantage of real economies of scale. Until now, OLED materials
seem to have been stuck in between the high prices that are typical of a research material
and much lower ones that are associated with widely used electronic materials.
However, NanoMarkets believes that these welcome trends will be accompanied by new
demands on OLED materials makers. For example, AM OLED displays are largely being
marketed in the consumer electronics space on image quality and vibrancy of color. This
raises the question as to how materials makers can improve their products to help their
customers sell more OLED cell phones and TVs. In the OLED lighting space, the focus is on
efficiency and reducing total cost of ownership and, here again, it seems that OLED
materials suppliers can develop proprietary solutions that will give them long-term
competitive advantages.
NanoMarkets has been providing industry analysis of the OLED materials market for five
years. It is also the leading supplier of analysis in the OLED lighting space. In this report,
NanoMarkets provides its latest assessment of the opportunities in OLED materials.
Included in this report are granular eight-year forecasts of OLED materials, with breakouts
by type of material and application. The report covers the commercial implications of
technical developments, such as in doping and novel OLED device structures and it also
takes an in-depth look at the product and marketing strategies of the major players in this

2. space ranging from giant chemical firms such as BASF, DuPont and Sumitomo to specialty
firms such as Novaled and Plextronics. The report also examines whether after years of
unkept promises printing may now have found an important role in the OLED space.
Table Of Contents
Executive Summary
E.1 Opportunities for OLED materials suppliers: What has changed since 2010
E.2 Strategies of major chemical companies in the OLED materials market
E.3 Specialist OLED materials makers: Strategies and opportunities
E.4 Printed OLEDs: A future or no?
E.5 Implications of materials trends for OLED display and lighting manufacturers
E.6 Summary of eight-year forecast of OLED materials
Chapter One: Introduction
1.1 Background to this report
1.2 Goal and scope of this report
1.3 Methodology and information sources for this report
1.4 Plan of this report
Chapter Two: What the Latest Developments in the OLED Industry Mean to
Materials Firms
2.1 OLED market break out: How the OLED industry has changed in the past two years
2.1.1 Small AM OLEDs become a mass market for the first time
2.1.2 Two ways to make an OLED TV
2.1.3 OLED lighting commercializes
2.1.4 Whatever happened to PM OLEDs?
2.2 Implications for OLED materials makers: Emerging requirements for materials
2.2.1 OLED display image and color quality requirements
2.2.2 Energy efficiency
2.2.3 Luminance
2.2.4 Flexibility
2.3 Cost and manufacturing issues
2.3.1 Printing, R2R and materials: The latest chapter
2.3.2 Prospects for reducing OLED materials cost
2.5 Key points made in the chapter
Chapter Three: OLED Materials, Architectures and Markets
3.1 OLED stacks and design: the latest thinking
3.2 Light coupling
3.3 OLED stack materials
3.3.1 Thinking on doping
3.3.2 Emissive Layer (EML) materials
3.3.3 Hole Injection Layer (HIL) materials
3.3.4 Hole Transport Layer (HTL) materials
3.3.5 Electron Blocking Layer (EBL) materials
3.3.6 Hole Blocking Layer (HBL) materials
3.3.7 Electron Transport Layer (ETL) materials
3.3.8 Electron Injection Layer (EIL) materials
3.4 Electrode materials
3.4.1 OLEDs and the new ITO alternatives

3. 3.5 Encapsulation and barrier coating opportunities for OLEDs
3.6 OLED "inks"
3.6.1 Polymer inks
3.6.2 Small-molecule inks
3.7 Substrates for OLEDs
3.7.1 Glass
3.7.2 Plastic
3.7.3 Foil
3.8 Key points made in the chapter
Chapter Four: Eight-Year Forecasts of OLED Materials Markets
4.1 Eight-year forecasts of addressable markets for OLED materials
4.1.1 Forecasting methodology and assumptions about material content
4.2 Displays
4.3 Lighting
4.4 Summary of eight-year forecasts of OLED materials demand by application
4.5 Eight-year forecast of OLED materials: Small molecule
4.6 Eight-year forecast of OLED materials: Polymer
4.7 Eight-year forecasts of OLED electrode materials by materials type
4.7 Eight-year forecast of OLED substrates and encapsulation materials
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