This 123-page report from Euromonitor International analyzes the alcoholic drinks market in Romania. It saw a decline in 2011 due to austerity measures reducing consumer incomes. The report provides historical and forecasted sales data from 2007-2016 for beer, cider, spirits, wine and other categories. It also examines production, imports/exports, distribution and the competitive landscape, including profiles of the top companies. The report sells for a single-user license of US$1900.

1. Alcoholic Drinks in Romania
Report Details:
Published:February 2012
No. of Pages: 123
Price: Single User License – US$1900
Alcoholic drinks sales continued to decline in 2011 as a result of the impact of austerity measures,
taken in mid-2011 in order to reduce the budget deficit, on consumer disposable incomes. The
pessimism of Romanians regarding a short-term economic recovery resulted in a decline in the
purchasing of alcoholic drinks.
Euromonitor International''s Alcoholic Drinks in Romania report offers a comprehensive guide to
the size and shape of the market at a national level. It provides the latest retail sales data (2007-
2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the market - be they
legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
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2. Major points covered in Table of Contents of this report include
ALCOHOLIC DRINKS IN ROMANIA
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Alcoholic Drinks Sales Decline in 2011
Austerity Measures Result in Decline in Purchasing Power
Multinationals Continue To Dominate Sales
Small Grocery Retailers Continue To Dominate Distribution
Forecast Growth Will Be Hit by Slow Economic Recovery
Key Trends and Developments
Consumption Impacted by Falling Purchasing Power
Large Retailers Continue With Expansion Plans
Rural Areas Have Strong Growth Potential
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Specialist Retailer
Summary 2 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 4 Selling Margin of a Typical Beer Brand 2011
Table 5 Selling Margin of a Typical Wine Brand 2011
Table 6 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011

3. Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume
Analysis 2011
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 3 Research Sources
Alexandrion Group Romania SRL in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Alexandrion Group Romania SRL: Key Facts
Summary 5 Alexandrion Group Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Alexandrion Group Romania SRL: Competitive Position 2011
European Food SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 7 European Food SA: Key Facts
Summary 8 European Food SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 European Food SA: Competitive Position 2011
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 10 Murfatlar Romania SA: Key Facts
Summary 11 Murfatlar Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Murfatlar Romania SA: Competitive Position 2011
Prodal ''94 SRL in Alcoholic Drinks (romania)
Strategic Direction

4. Key Facts
Summary 13 Prodal ''94 SRL: Key Facts
Summary 14 Prodal ''94 SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Prodal ''94 SRL: Competitive Position 2011
Romaqua Group SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 16 Romaqua Group SA: Key Facts
Summary 17 Romaqua Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Romaqua Group SA: Competitive Position 2011
Vincon Vrancea SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 19 Vincon Vrancrea SA: Key Facts
Summary 20 Vincon Vrancea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Vincon Vrancea SA: Competitive Position 2011
Vinexport SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 22 Vinexpert SRL: Key Facts
Summary 23 Vinexpert SRL: Operational Indicators
Internet Strategy
Company Background
Chart 1 Vinexpert SRL: Vinexpert in Bucharest]
Private Label
Competitive Positioning
Summary 24 Vinexpert SRL: Competitive Position 2011
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background

5. Lager Price Band Methodology
Summary 25 Lager by Price Band 2011
Table 23 Number of Breweries 2006-2010
Category Data
Table 24 Sales of Beer by Category: Total Volume 2006-2011
Table 25 Sales of Beer by Category: Total Value 2006-2011
Table 26 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 27 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 32 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 33 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 34 Beer Imports by Country of Origin: Total Value 2005-2010
Table 35 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 36 Beer Exports by Country of Destination: Total Value 2005-2010
Table 37 Company Shares of Beer by National Brand Owner 2007-2011
Table 38 Company Shares of Beer by Global Brand Owner 2007-2011
Table 39 Brand Shares of Beer 2008-2011
Table 40 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 41 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Trends
Production, Imports and Exports
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 45 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 47 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 49 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 50 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-
2011
Table 51 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-
2011

6. Table 52 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 53 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 54 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth
2011-2016
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth
2011-2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Table 59 Sales of Spirits by Category: Total Volume 2006-2011
Table 60 Sales of Spirits by Category: Total Value 2006-2011
Table 61 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 62 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 63 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 64 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 65 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 66 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 67 Sales of Gin by Price Platform 2006-2011
Table 68 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 69 Sales of Vodka by Price Platform 2006-2011
Table 70 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 71 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 72 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 73 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 74 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 75 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 76 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 77 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 78 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 79 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 80 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 81 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 82 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 83 Other Spirits Production, Imports and Exports: Total Volume 2005-2010

7. Table 84 Company Shares of Spirits by National Brand Owner 2007-2011
Table 85 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 86 Brand Shares of Spirits 2008-2011
Table 87 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 88 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 89 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 90 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Wine by Category: Total Volume 2006-2011
Table 92 Sales of Wine by Category: Total Value 2006-2011
Table 93 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 94 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 95 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 96 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 97 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 98 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 99 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 100 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 101 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 102 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 103 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 104 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 105 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 106 Sales of Still Red Wine by Quality Classification 2006-2011
Table 107 Sales of Still White Wine by Quality Classification 2006-2011
Table 108 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 109 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 110 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 111 Wine Imports by Country of Origin: Total Value 2005-2010
Table 112 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 113 Wine Exports by Country of Destination: Total Value 2005-2010
Table 114 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 115 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 116 Brand Shares of Still Light Grape Wine 2008-2011
Table 117 Company Shares of Champagne by National Brand Owner 2007-2011
Table 118 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 119 Brand Shares of Champagne 2008-2011

8. Table 120 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 121 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 122 Brand Shares of Other Sparkling Wine 2008-2011
Table 123 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 124 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 125 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 126 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 127 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 128 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 129 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
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