Wrangler is an American clothing manufacturer founded in 1940 that is owned by VF Corporation. The document discusses the operations of a Wrangler store located in India, including opening and closing procedures, merchandise lines, productivity and profitability measures, store layout, planograms, and comparisons to other national and international brands. Key details provided include the store area of 700 square feet and monthly sales of 10 lakhs. Product lines include denim, shirts, belts, and bags priced between Rs. 695 to Rs. 4095. Productivity ratios like GMROI, GMROS and GMROL are calculated and compared to other brands.

1. STORE OPERATIONS ASSIGNMENT
Submitted By:
Aashita Rohatgi
Rekha Jain
MFM II

2. WRANGLER
 American manufacturer
 Founded in 1940
 Brand is owned by the VF
Corporation
 Headquarter: Greensboro, North
Carolina in the United States

3. STORE LAYOUT

4. STORE DETAILS

5. OPENING PROCEDURE
Manager/
Sales
Associate
ENTRY
Switches
On
Lights
Switches
On
Computer
and billing
software
Switches
On
A.C.

6. OPENING PROCEDURE
An automated process
Monitored by remote system
Done in the presence of store manager and a
few security staffs
Store is illuminated well
Prayers offered
Switch on their systems
Organise their technical gadgets and systems
Work on the ambience of the store after the
outset
Temperature management
Fragrance is added
Housekeeping undertaken twice a day

7. CLOSING PROCEDURE
 The store shutter get downs to half at 8:50 pm to restrict
further entries of the customers.
 Before closing the store, a regular sales report of the day to
their head operating office in Bangalore
 The dressing and undressing of the mannequins is done
either after closing the store or before the arrival of the
customers the next morning

8. MERCHANDISE LINE
Casual shirt (basic and
mandarin color)
Rs.1595 to Rs.2295
Denims Rs.2595 to Rs.4095
Half sleeves shirt Rs.1395 to Rs.1695
Half sleeves t-shirt Rs.695 to Rs.1595
Belts Rs.995 to Rs.1595
Bags Rs.2095
Trousers Rs.2495 to Rs.3095

9. PRODUCTIVITY MEASURES
Gross margin 5,00,000
Net sales 10,00,000
COGS 5,00,000
GMROI 0.12
GMROS 714.285
GMROL 0.69
Gross margin return on investment (GMROI)
= Gross margin/investment
Gross margin return on space (GMROS)
= Gross margin/ area of the store
Gross margin return on labour (GMROL)
= Gross margin/ salaries

10. PROFITABILITY MEASURES
• Return on asset (ROA)
= Net profit/ total assets
• Return on net worth (RONW)
= Net profit/ owner’s equity
• Net profit margin (NPM)
= Net profit/ total sales
ROA 0.10
RONW 0.075
NPM 0.30

11. OTHER DETAILS
Current Stock 24 Lakhs
Commencement of
Business
30-40 lakhs
Profit Margin 60-40 ratio

12. COLOUR BLOCKING
 Colour blocking used as a tool
to merchandise products for
sale
 Used to make it easier to shop
and more visually coherent
 Colour blocking technique
adapted by Wrangler store,
P&M mall is light to dark,
which transcends from the left
to right end of the merchandise
arranged in the store

13. PLANOGRAM
 Shows how and where specific retail products should
be placed on retail shelves
 Planogram is a skill used in merchandising and retail
space planning
 Name of their Planogram: Mockshop

14. GAPANALYSIS
 GAP analysis is the
comparison of actual
performance with potential
or desired performance.

15. SOP COMPARISON WITH A
NATIONAL BRAND

16. SL.NO. PARTICULARS WRANGLER W
1 Area 700 sq. ft. 800 sq. ft.
2 No. of Employees 5 (including the
manager)
4 (including the
manager)
3 Opening; Closing Time 11 am; 9 pm 10 am; 9 pm
4 Opening; Closing Authority Sales
Associate/Manager
Manager
5 Store Maintenance Twice a day Thrice a day
6 Billing Software Shopperine Shopper
7 Monthly Sales 10 lakhs 12 lakhs
8 Seasonal Investment in
Inventory
70 lakhs 85 lakhs
9 Type of store Franchisee Franchisee
STORE
DETAILS

17. Particulars Wrangler W
Gross margin 5,00,000 7,00,000
Net sales 10,00,000 12,00,000
COGS 5,00,000 5,50,000
GMROI 0.12 0.21
GMROS 714.285 689.76
GMROL 0.69 0.7
PRODUCTIVITY MEASURES-A COMPARITIVE
ANALYSIS

18. STORE LAYOUT

19. SOP COMPARISON WITH A INTERNATIONAL
BRAND

20. SL.NO. PARTICULARS WRANGLER PUMA
1 Area 700 sq. ft. 700 sq. ft.
2 No. of Employees 5 (including the
manager)
6 (including the
manager)
3 Opening; Closing Time 11 am; 9 pm 11 am; 9:15 pm
4 Opening; Closing Authority Sales
Associate/Manager
Owner
5 Store Maintenance Twice a day Twice a day
6 Billing Software Shopperine Retail Pro
7 Monthly Sales 10 lakhs 15 lakhs
8 Seasonal Investment in
Inventory
70 lakhs 80 lakhs
9 Type of store Franchisee Franchisee
STORE
DETAILS

21. Sandals Rs.1299 to Rs.2799
Slippers Rs.599 to Rs.1799
Shoes (running) Rs.1799 to Rs.5499
Sneakers Rs.1999 to Rs.4999
T-shirts Rs.999 to Rs.3799
Polo Rs.1099 to Rs.2999
Shorts and track-pants Rs.1099 to Rs.4999
Casual shirt (basic and
mandarin color)
Rs.1595 to Rs.2295
Denims Rs.2595 to Rs.4095
Half sleeves shirt Rs.1395 to Rs.1695
Half sleeves t-shirt Rs.695 to Rs.1595
Belts Rs.995 to Rs.1595
Bags Rs.2095
Trousers Rs.2495 to Rs.3095
PRODUCT LINE
COMPARISON

22. Particulars Wrangler Puma
Gross margin 5,00,000 4,00,000
Net sales 10,00,000 15,00,000
COGS 5,00,000 11,00,000
GMROI 0.12 0.3
GMROS 714.285 615.38
GMROL 0.69 4.44
PRODUCTIVITY MEASURES-A COMPARITIVE
ANALYSIS

23. STORE LAYOUT

24. THANK YOU