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The Future of Mobile Social Networking
1. THE FUTURE OF MOBILE SOCIAL NETWORKING Stanislav Rejthar Amsterdam 13 April 2010
2. Agenda 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam WHAT is a mobile social network? WHY do people (mobile) social network? HOW can telecom industry profit? (6 models) Research methodology
3. Research Methodology 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Industry insight Triangulation and Strategy Development Documentary research In-depth interviews
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5. WHY? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Belonging Conversation Fame Entertainment Anytime, anywhere Productivity service Attractive service Ease of use Identity Fashion Reasonable price Sharing Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews
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9. Model 6: Interoperability Example 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ?
10. Conclusion 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Social networking is megatrend Mobility is commonplace Social networking must get interoperable
11. THANK YOU FOR YOUR ATTENTION [email_address] The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.