12. Courtship
Before the Merchant Has
Agreed to a Meeting
After the First Appointment
After an Agreement to proceed
“Just not right now”
Following up on a Referral
19. Beyond The Voucher Tool
Helpful
Serves As A Reminder
PROVES our Value
Dispels The No One Will Come Back
Myth
ROI Of Marketing Value
Food Cost RoI
27. CPC CPM
Google Avg. CPC $1.14
LS Clicks 419
Purchases 253
LS Conversion Rate 60%
Google 2013
Avg Conversion Rate 8.80%
If converted on Google 37
# of Clicks Needed 2875
Comparative Cost $3,277
CPM $5.00
Impressions 11,510
Value $57,550
28. “Facebook’s News Feed algorithm gives up to 1,300 percent
more weight to shares than likes when it comes to what’s shown
near the top of a user’s feed, affecting a promotion’s viral
performance, said Dennis Yu, CEO of social media insights firm
BlitzMetrics.”
29. Based on a study done by Social commerce platform ChompOn, which offers a white-label service allowing websites to set up, host and
run their own on-site Group Buy and Flash Sales, has published some interesting data on how much a Facebook share and tweet is
worth in terms of revenue generated.
30. Facebook Share Value ($14 ea.) $126
Twitter Share Value ($5 ea.) n/a
Email Share Value ($20 ea.) $860
TOTAL SHARES VALUE $986
31. Total Purchases 253
Revenue Per Purchase
(70% rev share x $55 x 253) $9,741
Email Impressions Value $986
Total Shares Value $126
TOTAL VALUE FROM LIVINGSOCIAL $10,853
Full Price Opportunity Cost
($110 x 253) $27,830
Opportunity Cost of Marketing
($27,830 - $10,853) $16,977
Actual Cost
($110 x 38% Food Cost x 210) $8,778
Profit on Marketing
(LS Value $10,853 – Actual Cost $8,778 $2,075
Value Equation
*Does not factor in up-sell & repeat business additional profit and value
32. Proposal Pre-Campaign $55 for$110 Post Campaign Results $55 for$110
Predicted Vouchers Sold 500 Actual Vouchers Sold 253
Food Cost 38% of $110 x500 vouchers= $20,900 Food Cost 38% of $110 x 210 Vouchers =$8,778
Cost Per Acquisition $2.34 Per Cover Cost Per Acquisition $2.34 Per Cover
Projected Revenue –Marketing Fee 500x
$55x70%=$19,250
Actual Revenue-Marketing Fee 253x$55x70%=
$9,741
Projected Upsell 10% of $110=11.10 Actual Upsell per voucher $16.66
Actual Incremental Revenue from Promotion
Upsell $2,265x62%= $1,404
Actual Revenue from Campaign= +$ 2,265.23
Revenue From Unredeemed Vouchers $1,656
33. What Else Can We Do During
The Marriage To Continue The
Relationship?
Your Thoughts
