2. Hybrid approach to internet
measurement
Different types Gemius was the
Mobile
first research
of data apps
company to
combined: successfully
•Traffic data operate a hybrid
•Panel data methodology and is
•Establishment the true pioneers of
study this approach
Concept of hybrid measurement was presented by Gemius on
ESOMAR conference Wordwide Audience Measurement in Los
Angeles, USA 2003
3. Gemius as the currency in online measurement
JIC Standard: Poland, Czech
Republic, Slovakia, Hungary,
Slovenia, Turkey, Israel,
Denmark, Ukraine, Belarus,
Moldova.
De facto currency: Lithuania,
,
Latvia, Estonia, Bulgaria, Bosnia,
Croatia
Start-up: Russia, Serbia, MENA
(UAE, KSI, Egypt, Lebanon,
Jordan, Syria, Kuwait, Morocco,
Tunisia)
4. Moldovan internet
50,5%
Internet penetration
1 502 637
Internet Users
1,3 mln EUR
Online AdSpends 2011
≈ 1 EUR
Online Adspends per
Internet User
Source Online Adspends 2011 Zenith Optimedia
7. Moldovan Internet – main characteristics
1 502 637 internet users
1054 page views per internet user
24 h 28 minutes spent by one internet user per month
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
8. Moldovan Internet – main characteristics
54% of Moldovan online audience are men, 46% - women
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
9. Moldovan Internet – main characteristics
Only 47 % of page views are made by men; women browse more
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
10. Moldovan Internet – main characteristics
Men spend significantly less time online than women
29:32
20:06
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
11. Moldovan Internet – main characteristics
Age group 20-29 is most represented on the internet
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
12. Moldovan Internet – second youngest population in CEE
Share of people in the age group 15-34
13. Moldovan Internet – main characteristics
Among education groups higher education group is most present online,
however online activity decreasing with education
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
14. Moldovan Internet – high share of best educated users
Share of people with higher education
15. Top websites in Moldova
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
16. THANK YOU
Join us @: Contact:
Facebook.com/GemiusGroup Catalin Emilian
Twitter.com/Gemius Country Manager Romania & Moldova
Slideshare.net/Gemius_com catalin.emilian@gemius.com
YouTube.com/WwwGemiusCom
