www.rebelbrown.com Social Media Masters presentation. Rebel discusses the Gravity inherent in our current social media approaches - and how to ditch that gravity to harness the REAL social media opportunity - profitable revenue!

1. Defy
Gravity
Innova've
Approaches
to
Fuel
Social
Media
Engagement

4. A
List
of
“Social
Media
Challenges”
 Ge;ng
subscribers
to
your
blog
 Ge;ng
traffic
to
your
website,
blog
or
Facebook
page
 CreaDng
good
quality
online
videos
 How
to
create
the
best
type
of
Facebook
page
or
set
up
a
blog
 Choosing
the
right
social
media
channels
to
use
 How
best
to
use
and
opDmize
the
social
media
plaIorms
such
as
LinkedIn
and
YouTube
 Ge;ng
followers
or
friends
on
TwiMer
or
Facebook
 How
to
use
social
media
markeDng
to
get
great
PR
for
my
company
 CreaDng
posiDve
noise
and
Buzz
about
your
brand
on
social
media
 Managing
your
Dme
and
producDvity
 CreaDng
content
 Finding
high
quality
social
media
markeDng
training
and
resources
 Coming
up
with
creaDve
ideas
for
your
social
media
markeDng
campaigns
 How
to
get
“Followers”
for
FB,
TwiMer,
G+
and
LinkedIn
Are
you
Kidding
Me?

5. The
Way
We’ve
Always
Done
It

6. Enter
Social
Media

7. The
Opportunity
Empowered
Teams
Power
Posi)on
Ongoing
InteracDve
ConversaDons
CommuniDes
True
Value
&
Exper)se
Dynamic
Content
and
EducaDon

8. Key
Gravity
ShiWs
Product
Paradigm
Engagement
Paradigm
Illusion
of
Brand
Control
Let
‘er
Go!
Sta)c
Message/Content
Dynamic,
Evolving
SM,
a
Marke)ng
Channel
An
Interac)ve
Community
Tac)cal
Metrics
Metrics
That
MaKer

9. Empowerment

10. Community
Engagement

11. My
Buyers
Aren’t
on
Social
Media

12. Integrated
&
InteracDve

13. Simple
yet
Powerful

14. Defying
Gravity

15. Ask
Yourself
How
can
I:
 Ditch
my
Gravity
thinking?
• Value,
Markets,
Process,
Product-­‐focus
 ShiP
my
Marke)ng
think
(and
process)?
 Trust
and
empower
my
people?
 Create
a
KickTail
community
of
communicators?
What
are
the
First
Steps?