The Visual Web Always Wins: Why Photos Rule the Internet

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Do you want your message shared far and wide? Of course you do! Learn why photos rule the internet and learn how you can maximize your media shares with photos and imagery—even if you are not a graphic artist. We will review epic photo moments and what made them epic. Quick list of studies showing more engagement with postings having photos.

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  • Our brain processes visual information so quickly that even thought these faces all appeared within 1/3 of a second of each other, you were able to recognize your friends and colleagues without any noticeable effort.
  • “Photos are the ultimate killer app.” -Tony Cecala
  • We saw that with our photos. We couldn’t read all those names as quickly as we recognized their faces.
  • The Visual Web Always Wins: Why Photos Rule the Internet

    1. 1. Why Photos Rule the Internet Tony Cecala W H Y P H O T O S R U L E T H E I N T E R N E T T H E V I S U A L W E B A L W A Y S W I N S
    2. 2. Why Photos Rule the Internet Tony Cecala O U T L I N E Why Photos Rule the Internet Tony Cecala Images and Movies Politics - Rule with Images TV - Tune into Images Photos Rule the Internet Tools to Rock Your Images
    3. 3. Why Photos Rule the Internet Tony Cecala P I N K F L O Y D Why Photos Rule the Internet Tony Cecala
    4. 4. Why Photos Rule the Internet Tony Cecala L E D Z E P P E L I N Why Photos Rule the Internet Tony Cecala
    5. 5. Why Photos Rule the Internet Tony Cecala T H E W H O Why Photos Rule the Internet Tony Cecala
    6. 6. Why Photos Rule the Internet Tony Cecala D E A D M A U 5 Why Photos Rule the Internet Tony Cecala
    7. 7. Why Photos Rule the Internet Tony Cecala D A F T P U N K Why Photos Rule the Internet Tony Cecala
    8. 8. Why Photos Rule the Internet Tony Cecala U P S Why Photos Rule the Internet Tony Cecala
    9. 9. Why Photos Rule the Internet Tony Cecala F E D E X Why Photos Rule the Internet Tony Cecala
    10. 10. Why Photos Rule the Internet Tony Cecala T A R G E T Why Photos Rule the Internet Tony Cecala
    11. 11. Why Photos Rule the Internet Tony Cecala K O M E N Why Photos Rule the Internet Tony Cecala
    12. 12. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala S T A R B U C K S
    13. 13. Why Photos Rule the Internet Tony Cecala I M A G E S A N D M O V I E S Why Photos Rule the Internet Tony Cecala
    14. 14. Why Photos Rule the Internet Tony Cecala S T A R W A R S Why Photos Rule the Internet Tony Cecala
    15. 15. Why Photos Rule the Internet Tony Cecala T R A N S F O R M E R S Why Photos Rule the Internet Tony Cecala
    16. 16. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
    17. 17. Why Photos Rule the Internet Tony Cecala M O R P H E U S Why Photos Rule the Internet Tony Cecala
    18. 18. Why Photos Rule the Internet Tony Cecala M O R P H E U S M E M E Why Photos Rule the Internet Tony Cecala
    19. 19. Why Photos Rule the Internet Tony Cecala P O L I T I C S — R U L E W I T H I M A G E S Why Photos Rule the Internet Tony Cecala
    20. 20. Why Photos Rule the Internet Tony Cecala W W I Why Photos Rule the Internet Tony Cecala
    21. 21. Why Photos Rule the Internet Tony Cecala W W I Why Photos Rule the Internet Tony Cecala
    22. 22. Why Photos Rule the Internet Tony Cecala W W I Why Photos Rule the Internet Tony Cecala
    23. 23. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
    24. 24. Why Photos Rule the Internet Tony Cecala Guerrillero Heroico (English: "Heroic Guerrilla Fighter") is an iconic photograph of Marxist revolutionary Che Guevara taken by Alberto Korda on March 5, 1960, in Havana, Cuba. Why Photos Rule the Internet Tony Cecala
    25. 25. Why Photos Rule the Internet Tony Cecala By the end of the 1960's, the image in conjunction with Guevara's subsequent actions and eventual execution, helped solidify the charismatic and controversial leader as a cultural icon. Why Photos Rule the Internet Tony Cecala
    26. 26. Why Photos Rule the Internet Tony Cecala Maryland Institute College of Art called the picture a symbol of the 20th century and the world's most famous photo. Versions of it have been painted, printed, digitized, embroidered, tattooed, silk- screened, sculpted or sketched on nearly every surface imaginable. Why Photos Rule the Internet Tony Cecala
    27. 27. Why Photos Rule the Internet Tony Cecala K O R D A ’ S O R I G I N A L P H O T O Why Photos Rule the Internet Tony Cecala
    28. 28. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
    29. 29. Why Photos Rule the Internet Tony Cecala The Barack Obama "Hope" poster is an image of Barack Obama designed by artist Shepard Fairey, which was widely described as iconic and came to represent the 2008 Obama presidential campaign. The image became one of the most widely recognized symbols of Obama's campaign message, spawning many variations and imitations, including some commissioned by the Obama campaign. This led The Guardian's Laura Barton to proclaim that the image "acquired the kind of instant recognition of Jim Fitzpatrick's Che Guevara poster…” Why Photos Rule the Internet Tony Cecala
    30. 30. Why Photos Rule the Internet Tony Cecala Keep Calm and Carry On is a motivational poster produced by the British government in 1939, several months before the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities. It was rediscovered in 2000, has been re-issued by a number of private companies. Why Photos Rule the Internet Tony Cecala
    31. 31. Why Photos Rule the Internet Tony Cecala T E L E V I S I O N — T U N E I N T O I M A G E S Why Photos Rule the Internet Tony Cecala
    32. 32. Why Photos Rule the Internet Tony Cecala B R E A K I N G B A D Why Photos Rule the Internet Tony Cecala
    33. 33. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
    34. 34. Why Photos Rule the Internet Tony Cecala G A M E O F T H R O N E S Why Photos Rule the Internet Tony Cecala
    35. 35. Why Photos Rule the Internet Tony Cecala M A S H U P = G O T + B R E A K I N G B A D Why Photos Rule the Internet Tony Cecala
    36. 36. Why Photos Rule the Internet Tony Cecala W I N T E R I S C O M I N G Why Photos Rule the Internet Tony Cecala
    37. 37. Why Photos Rule the Internet Tony Cecala S E A S O N P R E M I E R E P R O M O T I O N • 30 posters were created to ‘commemorate’ deaths in episodes • shared on Facebook countless times Why Photos Rule the Internet Tony Cecala
    38. 38. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
    39. 39. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala
    40. 40. Why Photos Rule the Internet Tony Cecala T U M B L R A R T W O R K S I T E Why Photos Rule the Internet Tony Cecala
    41. 41. Why Photos Rule the Internet Tony Cecala F A N A R T E N C O U R A G E D Why Photos Rule the Internet Tony Cecala
    42. 42. Why Photos Rule the Internet Tony Cecala F A C E B O O K • 140,000 Likes • 13,000 Shares Why Photos Rule the Internet Tony Cecala
    43. 43. Why Photos Rule the Internet Tony Cecala P H O T O S R U L E T H E I N T E R N E T Why Photos Rule the Internet Tony Cecala
    44. 44. Why Photos Rule the Internet Tony Cecala 2014 will be... Why Photos Rule the Internet Tony Cecala “2014 will be the year of short form sound, sight and motion...gifs, vine and instagram videos will deliver greater viewership and higher engagement than long-form. Agencies will compete over who can tell the shortest stories with the biggest impact. Consumers will be charmed as their attention spans continue to deteriorate!” Julie Fleischer Director, Media & Consumer Engagement Kraft Foods https://i.imgur.com/cC2CRpi.jpg
    45. 45. Why Photos Rule the Internet Tony Cecala W H O H A S M O R E P H O T O S ? • Flickr • Facebook • Snapchat • Instagram Why Photos Rule the Internet Tony Cecala
    46. 46. Why Photos Rule the Internet Tony Cecala W H O H A S M O R E P H O T O S ? Why Photos Rule the Internet Tony Cecala 0 75 150 225 300 Flickr Facebook Snapchat Instagram B I L L I O N S
    47. 47. Why Photos Rule the Internet Tony Cecala F A C E B O O K I S A P H O T O S H A R I N G S I T E Why Photos Rule the Internet Tony Cecala Kate Buck Jr. at #DFWRocks2013
    48. 48. Why Photos Rule the Internet Tony Cecala E Y E S L O V E T O S C A N H T T P : / /W W W . YO U R S P E A K E A S Y . C O M / W H Y - L I T E R A C Y - I S - O V E R R A T E D - T H E - I MP O R T A N C E - O F - I MA G E S - I N - YO U R - S O C I A L - ME D I A /
    49. 49. Why Photos Rule the Internet Tony Cecala • eBay 2001. Why Photos Rule the Internet Tony Cecala P I N T E R E S T - I F I C A T I O N O F T H E W E B .
    50. 50. Why Photos Rule the Internet Tony Cecala • eBay 2014. P I N T E R E S T - I F I C A T I O N O F T H E W E B . Why Photos Rule the Internet Tony Cecala
    51. 51. Why Photos Rule the Internet Tony Cecala T W I T T E R M A K E S I M A G E S M O R E D O M I N A N T I N T H E S T R E A M . H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E X P A N D E D - I M A G E S - A N D - H O W - T O - M A K E - T H E - M O S T - O F - I T
    52. 52. Why Photos Rule the Internet Tony Cecala I M A G E S A R E N O W I N T H E S T R E A M . H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E X P A N D E D - I M A G E S - A N D - H O W - T O - M A K E - T H E - M O S T - O F - I T
    53. 53. Why Photos Rule the Internet Tony Cecala B L O G W I T H P H O T O S P O S T S W I T H T H U M B N A I L S A R E M O R E L I K E L Y T O G E T C L I C K E D .
    54. 54. Why Photos Rule the Internet Tony Cecala R I S E O F T H E G I F • Journalists explored the use of GIFs in reporting, especially in sports. • Animated GIFs are now on Twitter Why Photos Rule the Internet Tony Cecala H T T P : / / I L O V E I L L U S T R A T I O N . B L O G S P O T . C O M / 2 0 1 4 / 0 6 / I N - H O N O R - O F - R E L E A S E - O F - N E W - F L O R A L . H T M L
    55. 55. Why Photos Rule the Internet Tony Cecala T W E E T S W I T H I M A G E S G E T 1 8 % M O R E C L I C K S . H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E
    56. 56. Why Photos Rule the Internet Tony Cecala T W E E T S W I T H I M A G E S 8 9 % M O R E F A V O R I T E S H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E
    57. 57. Why Photos Rule the Internet Tony Cecala T W E E T S W I T H I M A G E S : 1 5 0 % M O R E R E T W E E T S H T T P : / / B L O G . B U F F E R A P P . C O M / T H E - P O W E R - O F - T W I T T E R S - N E W - E
    58. 58. Why Photos Rule the Internet Tony Cecala P H O T O S G E T S H A R E D I M A G E : I M G U R , T H I S S 7 . 8 M I L L I O N V I E W S
    59. 59. Why Photos Rule the Internet Tony Cecala W O R D S + P H O T O S = B O O M ! • Was 2013 the year memes went mainstream? Why Photos Rule the Internet Tony Cecala
    60. 60. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala T O O L S T O R O C K Y O U R I M A G E S
    61. 61. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala https://www.canva.com C A N V A
    62. 62. Why Photos Rule the Internet Tony Cecala F X P H O T O S T U D I O P R O Why Photos Rule the Internet Tony Cecala
    63. 63. Why Photos Rule the Internet Tony Cecala P I X L R . C O M Why Photos Rule the Internet Tony Cecala
    64. 64. Why Photos Rule the Internet Tony Cecala U N S P L A S H . C O M Why Photos Rule the Internet Tony Cecala
    65. 65. Why Photos Rule the Internet Tony Cecala P I C J U M B O . C O M Why Photos Rule the Internet Tony Cecala https://www.facebook.com/pages/MyDannie/144702875542507 http://picjumbo.com/girl-with-heart/
    66. 66. Why Photos Rule the Internet Tony CecalaWhy Photos Rule the Internet Tony Cecala https://itunes.apple.com/us/a pp/sparks-express-it-in- seconds/id886589379?ls=1 &mt=8 S P A R K S F O R I P H O N E
    67. 67. Why Photos Rule the Internet Tony Cecala V I S U A L . L Y Why Photos Rule the Internet Tony Cecala
    68. 68. Why Photos Rule the Internet Tony Cecala R E S O U R C E L I N K S LinkedIn and the Visual Web http://readwrite.com/2014/06/0 4/linkedin-visual-web-cover- photos-backgrounds 10 Types of Photos to Boost Your Social Media Engagement http://mashable.com/2014/04/2 4/social-media-images/ Creative Commons http://CreativeCommons.org Harness the Power the Power of Images http://basicblogtips.com/breath e-life-into-old-posts.html How to Create Awesome Social Media Visual Content http://www.slideshare.net/GKa wasaki/how-to-create- awesome-social-media-visual- content-that-gets-results 53+ Sources for Free Images http://blog.bufferapp.com/free- image-sources-list 5 Things Reddit Can Teach Us About Creating Viral Images http://thenextweb.com/creativit y/2014/06/13/5-things-reddit- can-teach-us-creating-viral- images/ Unsplash - free hi-res photos http://unsplash.com PicJumbo - free photos http://picjumbo.com Canva http://canva.com Why Photos Rule the Internet Tony Cecala
    69. 69. Why Photos Rule the Internet Tony Cecala b i t . l y / t o n y s l i d e s T O N Y C E C A L A , P H . D . Why Photos Rule the Internet Tony Cecala

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