REAL Solutions & Filene Research Institute's CU Tomorrow Webinar Handout - Sept 17, 2009. See www.realsolutions.coop for complete details.

1. !
Your Credit Union’s ‘Young Adult IQ’
Please use the following questions to rate your credit union’s “Young Adult IQ.” This
survey, though not exhaustive, is meant to give you a sense of the possibilities for
making your credit more relevant to young adults.
5 – Our credit union excels in this area (world class)
4 – Our credit union does this better than most (top 25%)
3 – Our credit union does a fair job (middle of the road performance)
2 – Our credit union does this poorly (bottom 25%)
1 – Our credit union doesn’t do this at all
Products 5 4 3 2 1
Rewards-oriented checking (e.g. higher dividends, catalog, etc.)
Co-signed credit cards for teens, young adults
First Timeʼ loans (e.g. first car, first home, first card, etc.)
Student loans
Electronic Services 5 4 3 2 1
Comprehensive online banking
Attractive, easy-to-navigate Web page
Mobile banking applications
Personal financial management tools, tutorials
Marketing 5 4 3 2 1
Conduct online advertising (e.g. Google AdWords, Facebook Ads)
Specifically segment within the 18- to 34-year-old demographic
Product offers via parents of late teens

2. !
Governance 5 4 3 2 1
Board is representative of ages, lifestyles of membership
Board actively recruits new directors
Young adult advisory group
Employees 5 4 3 2 1
Recruit from local colleges, technical schools
Actively plan for recruiting/retaining young managers
Pay competitively vs. local peers
Support innovation initiatives explicitly in budget
Totals
Final Score
Now total your responses to see how you fared:
18-36 points: The long slog. You’ve got a challenge in front of you, but at least you’re
starting now. Use this checklist as a brainstorming tool.
37-52 points: A good start. You’re emphasizing some important areas, although your
programs may be dated or you’re lacking several important initiatives.
53-65 points: Up and coming. You’ve taken young adult service to heart and are
gaining speed, but you consider improving existing programs and launching new ones.
66+ points: Virtually perfect. You’ve recognized that attracting and retaining young
adults is not just about marketing, and you’re implementing innovative young adult
strategies across all segments of the credit union.