4. High Response Non-Intrusive Ad
Online annoyance rates
are at new lows, 18%
overall
•18% for video
•19% for Flash
Source: Insight Express, Online Video How Effective Is It
December 2006
Average Network CTRs
IAB Ad Overlay 300x100
Clickable, Animated, Flash
Streaming Video
400k File Size
4
5. 25+ Categories of Original Content
Target your ad to
specific audiences
relevant to your
Channels
product(s). •Art
Choose from over •Action Sports
•Active Adventure
25 categories of •Automotive
•Cultural Travel
content averaging •Food
over 700mm •Finance
•History
impressions per •Movies
•Nature
month. •TV
Professionally •Sports
•Wildlife
generated content
updated daily.
5
6. Categories and Their Reach
Average Monthly Impressions
Channel Impressions Channel Impressions
Action Sports 2,200,000 Leisure (general) 85,000,000
Arts & Entertainment 82,450,000 Money & Finance 5,000,000
Automotive 65,211,000 News & Information 6,000,000
B2B/Business/Management/Careers 9,362,000 R-Rated
Environmental 3,457,700 TV Channel 15,000,000
Food & Wine and Wineries 11,680,000 Sports / Recreation 10,000,000
Games and Gaming 35,009,000 Social Networks / Teens 130,000,000
Green (Eco-friendly) 5,000,000 Technology / Software 44,000,000
Health/Medical 3,000,000 Travel 7,600,000
Home & Garden 15,000,000 Women / Lifestyle / Family 65,789,000
How stuff Works 7,000,000 Movie (free) channel 3,980,000
Kids (Discovery) 18,000,000 Shopping 86,700,000
Total 716,438,700
6
8. The Right Placement…
Superior Targeting Capabilities
Geo-Targeting
Time Based
Behaviorally
Channel Specific
Creative Messaging
Frequency Capping
An Ad for TakeTV during a streaming video on
BitTorrent
8
10. Publisher Site List
About.com - The Human Internet Boston.tv GameAmp.com RotoTimes.com
Allgamesfree.com BoxOfficeMojo.com GameDaily.com Rotowire.com
AllGameSpot.com BusinessWeek.com Glam.com - Glam Networks Sandiegojack.com
AllRecipes.com Buzznet.com GolfSpan.com Scoresreport.com
Answers.com BZ Media.com - (SD Times) GreenLifestyleGuide.com SfGate.com - SF Chronicle
AP.org - Associated Press CarandDriver.com Head2head.com Shofr.com
AtArcade.com CarDesignNews.com HealthGrades.com Simgames.net
AutoCentral.com CarToday.com Highschoolsports.net Snowboard.com
Autoahorros.com Cars.com HollywoodNorthReport.com SoundClick.com
Autoblog.com CartoonHotSpot.com HomeImprovementLabg Space.com
Autobrand.net Cbs8.com HowStuffWorks.com Sportsbuff.com
AutoBuyGuide.com CDMSports.com IDG Entertainment Sportsbybrooks.com
Autobytel.com - Autobytel Network CNET.com - CNET Networks InternetAutoGuide.com TechGuideDirect.com
AutoExtra.com CollegeLAX.us JumpstartAutomotive.com - Auto Channel TeenMusic.com
Automart.com Contracostatimes.com KBB.com - Kelly Blue Book TheAutoChannel.com
Automedia.com CSTV.com Kiwibox.com TheCarConnection.com
Automobilemag.com - Automobile Magazine Curse.com Latimes.com The Health Central Network - (healthcentral.com)
Autofieldguide.com - Auto Design & Production DatabaseSports.com Leaguelineup.com TheWashingtonTimes.com
AutomotiveDigest.com DeansPlanet.com Local.com TheTimesHerald.com
Automotive Engineering Int (sae.org/automag) Education.com MiGente.com Thewizardofodds.blogspot.com
Automotive.com EntertainmentNewsLive.com MSN.com Totalvid.com
AutomotiveForum.com EyeRockDigital.com MSNBC.com TQStats.com
Autonews.com Facebook.com NADA's Auto Exec (autoexecmag.com) Trivia.com
Autos.com FaithBase.com NASCAR.com Tyra - (tyrashow.warnerbros.com)
AutoSite.com Fanball.com Netwinner.com Usnews.com
AutoTrader.com FantasyFootball.com NyTimes.com U-Sports.com
AutoWeek.com FantasySharks.com Newgrounds.com Utorrent.com
AutoWorld.com Fantasysportscentral.com Nextdaypets.com WomesDirect.com
Baseball.com FFToday.com Nwsource.com - Seattle Times WorldWinner.com
Basketball.com FinanceServicesOnline.com OpenRoad.tv YourMensJournal.com
BeyondHollywood.com FT.com - Financial Times Outsports.com Ziggs.com
BitTorrent.com Fox News.com PerfSpot.com
BlackPlanet.com FreeCollegeSports.com Premiumhollywood.com
Bored.com FreeFamilyHealth.com Rajah.com
10
11. Re-Targeting Technology
Behavioral Retargeting
User clicks on your ad Boomerang
and hits the landing page Redirect User is redirected via
but fails to convert Boomerang technology
Site Retargeting
User is served the same
ad when present in our
network
11
12. Site Retargeting Case Study
Q307 major auto maker experiences low CTR (0.10%) and low Action Rate
(0.5%) with the launch of their newly remodeled Honda Accord.
Optimate Networks employed site retargeting technology (Boomerang) and
increased CTR by 250% to 0.35% and increased Action Rate 180% to 1.4%.
12
13. Adapt Case Study
Using Adapt for the month of December 2008 we saw a 21% Network lift.
Gained an additional 2,306 clicks with just under 4mm optimized impressions.
At a $0.5 CPC, Optimate Networks increased revenue by $1,226.50.
DoubleClick ADAPT: An
Adapt Optimization industry-leading
0.50% optimization solution
0.40% that supercharges ad
performance, raises the
0.30%
value of your premium
0.46%
0.20% 0.37% inventory and
0.10% 0.20%
optimizes yield for your
0.12% non-premium
0.00% inventory.
Control Optimized
Source: DoubleClick
Honda Hamilton Beach
13
17. Mobile Targeting & Reporting
Target by Geography, Mobile Carrier and
Size Profile.
Live 24/7 reporting from DoubleClick.
Creative formats: GIF
(Static, Animated), JPEG & PNG.
Ad Sizes
17
18. Mobile Ad Serving
Proxy Server
1 Device is sniffed
Resolution determined
2 Optimate creates a landing page
User requests a site for the mobile device
6 Optimate sets
the targeting & 3 Ad request is passed to DART
Determines ad
size
5
Content is automatically 4
resized to the device’s
Formatted ad profile
resolution
created
18
19. Thank You
Our platform is built upon three main products; Online Video, Mobile Video
and Out-of-Home Flat Screen.
Advertise your product across three separate networks through one integrated
media buy.
Ad Types: Overlay, Pre / Post Roll, Rich Media, In Banner Video, Live Streaming
Video, Motif, Floating, Peel back, Drop Down, Companion and more.
19
