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ONQ1 Final

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  • 1. Name & Contact info January 2008
  • 2. Optimate Networks Model Optimate’s National Sales Team Professionally Generated Content Pre Roll & Overlay Ads 2
  • 3. Premium Content Network How the pieces fit together 3
  • 4. High Response Non-Intrusive Ad Online annoyance rates are at new lows, 18% overall •18% for video •19% for Flash Source: Insight Express, Online Video How Effective Is It December 2006 Average Network CTRs  IAB Ad Overlay 300x100  Clickable, Animated, Flash  Streaming Video  400k File Size 4
  • 5. 25+ Categories of Original Content Target your ad to specific audiences relevant to your Channels product(s). •Art  Choose from over •Action Sports •Active Adventure 25 categories of •Automotive •Cultural Travel content averaging •Food over 700mm •Finance •History impressions per •Movies •Nature month. •TV  Professionally •Sports •Wildlife generated content updated daily. 5
  • 6. Categories and Their Reach Average Monthly Impressions Channel Impressions Channel Impressions Action Sports 2,200,000 Leisure (general) 85,000,000 Arts & Entertainment 82,450,000 Money & Finance 5,000,000 Automotive 65,211,000 News & Information 6,000,000 B2B/Business/Management/Careers 9,362,000 R-Rated Environmental 3,457,700 TV Channel 15,000,000 Food & Wine and Wineries 11,680,000 Sports / Recreation 10,000,000 Games and Gaming 35,009,000 Social Networks / Teens 130,000,000 Green (Eco-friendly) 5,000,000 Technology / Software 44,000,000 Health/Medical 3,000,000 Travel 7,600,000 Home & Garden 15,000,000 Women / Lifestyle / Family 65,789,000 How stuff Works 7,000,000 Movie (free) channel 3,980,000 Kids (Discovery) 18,000,000 Shopping 86,700,000 Total 716,438,700 6
  • 7. Network Demographics 7
  • 8. The Right Placement… Superior Targeting Capabilities  Geo-Targeting  Time Based  Behaviorally  Channel Specific  Creative Messaging  Frequency Capping An Ad for TakeTV during a streaming video on BitTorrent 8
  • 9. In-Page Ad Opportunities Pre Roll & Companion Ad Expandable Video Banner In Page Streaming Video Flash 9
  • 10. Publisher Site List About.com - The Human Internet Boston.tv GameAmp.com RotoTimes.com Allgamesfree.com BoxOfficeMojo.com GameDaily.com Rotowire.com AllGameSpot.com BusinessWeek.com Glam.com - Glam Networks Sandiegojack.com AllRecipes.com Buzznet.com GolfSpan.com Scoresreport.com Answers.com BZ Media.com - (SD Times) GreenLifestyleGuide.com SfGate.com - SF Chronicle AP.org - Associated Press CarandDriver.com Head2head.com Shofr.com AtArcade.com CarDesignNews.com HealthGrades.com Simgames.net AutoCentral.com CarToday.com Highschoolsports.net Snowboard.com Autoahorros.com Cars.com HollywoodNorthReport.com SoundClick.com Autoblog.com CartoonHotSpot.com HomeImprovementLabg Space.com Autobrand.net Cbs8.com HowStuffWorks.com Sportsbuff.com AutoBuyGuide.com CDMSports.com IDG Entertainment Sportsbybrooks.com Autobytel.com - Autobytel Network CNET.com - CNET Networks InternetAutoGuide.com TechGuideDirect.com AutoExtra.com CollegeLAX.us JumpstartAutomotive.com - Auto Channel TeenMusic.com Automart.com Contracostatimes.com KBB.com - Kelly Blue Book TheAutoChannel.com Automedia.com CSTV.com Kiwibox.com TheCarConnection.com Automobilemag.com - Automobile Magazine Curse.com Latimes.com The Health Central Network - (healthcentral.com) Autofieldguide.com - Auto Design & Production DatabaseSports.com Leaguelineup.com TheWashingtonTimes.com AutomotiveDigest.com DeansPlanet.com Local.com TheTimesHerald.com Automotive Engineering Int (sae.org/automag) Education.com MiGente.com Thewizardofodds.blogspot.com Automotive.com EntertainmentNewsLive.com MSN.com Totalvid.com AutomotiveForum.com EyeRockDigital.com MSNBC.com TQStats.com Autonews.com Facebook.com NADA's Auto Exec (autoexecmag.com) Trivia.com Autos.com FaithBase.com NASCAR.com Tyra - (tyrashow.warnerbros.com) AutoSite.com Fanball.com Netwinner.com Usnews.com AutoTrader.com FantasyFootball.com NyTimes.com U-Sports.com AutoWeek.com FantasySharks.com Newgrounds.com Utorrent.com AutoWorld.com Fantasysportscentral.com Nextdaypets.com WomesDirect.com Baseball.com FFToday.com Nwsource.com - Seattle Times WorldWinner.com Basketball.com FinanceServicesOnline.com OpenRoad.tv YourMensJournal.com BeyondHollywood.com FT.com - Financial Times Outsports.com Ziggs.com BitTorrent.com Fox News.com PerfSpot.com BlackPlanet.com FreeCollegeSports.com Premiumhollywood.com Bored.com FreeFamilyHealth.com Rajah.com 10
  • 11. Re-Targeting Technology Behavioral Retargeting User clicks on your ad Boomerang and hits the landing page Redirect User is redirected via but fails to convert Boomerang technology Site Retargeting User is served the same ad when present in our network 11
  • 12. Site Retargeting Case Study  Q307 major auto maker experiences low CTR (0.10%) and low Action Rate (0.5%) with the launch of their newly remodeled Honda Accord.  Optimate Networks employed site retargeting technology (Boomerang) and increased CTR by 250% to 0.35% and increased Action Rate 180% to 1.4%. 12
  • 13. Adapt Case Study  Using Adapt for the month of December 2008 we saw a 21% Network lift.  Gained an additional 2,306 clicks with just under 4mm optimized impressions.  At a $0.5 CPC, Optimate Networks increased revenue by $1,226.50. DoubleClick ADAPT: An Adapt Optimization industry-leading 0.50% optimization solution 0.40% that supercharges ad performance, raises the 0.30% value of your premium 0.46% 0.20% 0.37% inventory and 0.10% 0.20% optimizes yield for your 0.12% non-premium 0.00% inventory. Control Optimized Source: DoubleClick Honda Hamilton Beach 13
  • 14. Reporting 14
  • 15. Dashboard Capabilities  High level dashboards  Drill down analysis  Custom reports 15
  • 16. 2008 Rate Card 16
  • 17. Mobile Targeting & Reporting  Target by Geography, Mobile Carrier and Size Profile.  Live 24/7 reporting from DoubleClick.  Creative formats: GIF (Static, Animated), JPEG & PNG. Ad Sizes 17
  • 18. Mobile Ad Serving Proxy Server 1 Device is sniffed Resolution determined 2 Optimate creates a landing page User requests a site for the mobile device 6 Optimate sets the targeting & 3 Ad request is passed to DART Determines ad size 5 Content is automatically 4 resized to the device’s Formatted ad profile resolution created 18
  • 19. Thank You  Our platform is built upon three main products; Online Video, Mobile Video and Out-of-Home Flat Screen.  Advertise your product across three separate networks through one integrated media buy.  Ad Types: Overlay, Pre / Post Roll, Rich Media, In Banner Video, Live Streaming Video, Motif, Floating, Peel back, Drop Down, Companion and more. 19

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