Having your own e-book at your disposal can be invaluable—not only for furthering your business, but for cementing yourself as an expert within your industry. But it can also be a calling card of sorts.

1. Why using an e-Book is a Great Way to Market
Your Products and Services
Having your own e-book at your disposal can be
invaluable—not only for furthering your business, but for
cementing yourself as an expert within your industry. But it
can also be a calling card of sorts. If you structure the book
properly and have written it well, you can also use your e-
book to better market your products and services.
In order to do this, your e-book needs to do three things
effectively.
1 – Provide Solutions
Don’t just fill your book with personal insights our your own
personal story (although those are nice things to include).
You want to make sure your e-book is filled with valuable
information that your readers and potential clients are going
to find valuable. If you can write your e-book in way that will
allow readers to use it as means to decide which solutions
you offer that would be best for their needs, you have done it
right.
2 – Clearly Define the Benefits of Your Company

2. Use your e-book to talk up your products and/or services
without sounding overly “salesy.” You want to do more than
just provide lists here; you want to give your reader an in-
depth look at all of the benefits of your company. In all
markets and industries, the more a consumer knows about a
product or service, the more comfortable they are going to
be with spending money on it. Use your e-book to answer
every question a customer could potentially have about you
have to offer.
3 – Relate to Your Reader
Before you sit down to write your book, make sure you have
a good grasp on which your audience is. You need to let
your audience know that you know them well and are there
for them. A reader that can connect with you on such a level
has a good chance of becoming a loyal customer. What
ways can you connect with your readers outside of your
product without straying too far away from the topic of your
products or services? Find that common ground and sprinkle
it into your book.
What has your experience been with e-books? Have you
had success in better communicating with your audience
through this invaluable tool?
Source: http://www.readybuzz.com/why-using-an-e-book-is-
a-great-way-to-market-your-products-and-services/