2. Introduction about zorex
Isra’a jibrini

3.  traditional use of Pelargonium sidoides for
coughs and chest troubles may be explained by
the presence of essential oils.
 Extracts of Pelargonium sidoides EPs have
clear antibacterial characteristics against
Streptococci, Staphylococci and Bacillus cereus

4. Pelargonium properties
 Works Differently:
While most other cough, cold and sinus
medications simply mask outward symptoms, the
mechanisms of action of Pelargonium sidoides
actually support faster recovery.
 Shortens Duration and Reduces Severity:
Clinical trials show that Pelargonium sidoides
shortens the duration and reduces the severity of
upper respiratory irritations.

5.  Pelargonium sidoides is also rich in:
phytochemicals,
vitamins,
minerals
and amino acids that enhance the body’s
functioning and protects it against diseases.

6. antimicrobial
Common cold
symptoms
ExpectorantMode
of
action

7. Antiviral and antibacterial
- Increases the
interferon
production1
direct antiviral effect
protects cells against
virus-mediated
destruction
activation of NK-cells
-Increases the release of antimicrobial peptides
(Defensins)

8. Defensins
 Antimicrobial peptides of the innate immune
system.
 to be found in plants, animals and humans (α and
β)
 Mainly found on mucous membranes (respiratory
-/ gastrointestinal tract)
 Antimicrobial effectivity against bacteria (Gram
+/-), yeasts, viruses …...

9. Mode of action:
interaction with the cell
membrane of pathogens 
formation of „holes“ in the cell
membrane
Result: bacteria leaking and
death

10. Effective against gram-positive and gram-
negative bacteria, fungi and some
encapsulated viruses, play an essential
role in the defense against pathogens.
Pelargonium:
stimulates the innate host defense by
enhanced release of antimicrobial
peptides.
Provide further rational for its use in RTI’s

11. Common cold symptoms
 Its used to treat common cold symptoms like
:
1) nasal drainage
2) sore throat
3) nasal congestion
4) sneezing
5) cough
6) fever , muscle ache and headache

12. Expectorant
Secretomotoric properties:
 Stimulation of the cilia beat frequency and
improvement of mucociliary clearance.
 Facilitates the mucous transportation from the
respiratory tracts
 The nutrient for bacteria will be removed

13. The dose
 5 ml 3 times daily for children less than 12 years
old .
 7.5 ml 3 times daily for those older than 12 years
old .

14. As a conclusion
3 uses in 1 product !!!
anti viral
anti bacterial
expectorant effect to relieve common cold
symptoms
Where will you find a product like our ZOREX

15. Maha Abdallah

16. competitors

17. First line competitors
 There is no first line competitors for ZOREX
PERFECT

18. Second line competitors
 umkan
 Dried liquid extract of
pelargonium sidoide
roots 20 mg
 Package 21 tab
 Price 8.77.JD
ZOREX IS A SYRUP ! What a convenience !

19. Third line competitors
 There are many drugs in the markets that have
anti cough effect , expectorant effect or both and
others that have antimicrobial effect

20. place Pharmacy 1 Pharmacy 2 Pharmacy 3
Anti cough with expectorant effect
prospan 30 25 35
Anti cough
sinecod 10 15 11
IVY 15 20 19
nocuf 25 26 20
Expectorant
amarox 10 7 9
mucolyte 10 5 6

21. 0
10
20
30
40
50
60
70
80
90
100
prospan sinecod IVY nocuf amarox mucolyte
Series1
Series2
Series3
Series4
anti cough
and expectorant
anti cough expectorant
Salesratio

22. 0
10
20
30
40
50
60
70
80
90
100
prospan sinecod IVY nocuf amarox mucolyte
Series1
Series2
Series3
Series4
anti cough
and expectorant
anti cough expectorant
Salesratio

24. Its public price around 2 JD
do you think its cost effective to
use this product for your cough ?

25. 60%40%
the need of additional antibiotics
with AB
without AB

26. Still you need antibiotic for your infection !
At least will cost you at least another 2 JD
Over all , your drug regimen will cost 4 jd
Zorex is only 3.33 jd
its your chance to save your money

28. Marketing concept
Razan al dajani

29. Market stage
 most expensive
for a company
launching a new
product

31.  Develop your unique selling proposition,
 which identifies the qualities of your product that
sets you apart from your competition.
Uniqueness can come in a variety of ways
including price, use or indication , formulation,
size, color and other characteristics

32. Identify your target market
 You'll probably start with
small, independently
owned, local pharmacy .
It's a good idea to start
with them before hitting
larger chain stores
because it's easier to get
in touch with the direct
decision-maker, and
they're more inclined to
take on new, unique or
hard-to-find items to
differentiate themselves
from larger stores. To sell
to these retailers, be
prepared and bring a
product sell sheet, photos,
 you need to know what
your target market reads,
what places they frequent,
which radio stations they
listen to, what websites
they visit and what groups
they belong to

33. Opportunities
3 indications in one product
Can increase its demand
because its convenience.
Probability of OTC use.
Strength
3 indications in one product
Rare side effect
Affordable price
Threats
Availability of other anti cough
products in a low price
Weakness
Not well known
Not approved as OTC yet
distribution

34.  Be patient: It can take up to a year or
longer before you see your product on
store shelves.

35. Medical
representative
Ala’a al sharqawi