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“Always make the audience suffer as much as possible.”                                                  ― Alfred Hitchcock...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
@ransbottyn on twitter?                                     The Social Guy!  Who Am I?                                    ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
facebook.com/ransbottyn                                facebook.com/CainRansbottyn  Who Am I?                             ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
LinkedIn.com/in/ransbottyn                                   The Network Guy!  Who Am I?                                  ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
ransbottyn.com                                The Product Placer!  Who Am I?                                              ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
I drove too fast in 2012?                                    The Marketing Guy!  Who Am I?                                ...
My “ZatteVrienden M5” in 2007?                                             The Cowboy!  Who Am I?                         ...
Founded Zattevrienden.be in 2005!                     Running number one infotainment website in Belgium!  Who Am I?      ...
How did we get our attention?                                Let’s blend a brand new iPhone 3G!  Who Am I?                ...
Sold Zattevrienden.be to the                                 ThinkMedia Group in 2009!                                    ...
Babes in a datacenter?                                           The Nerd!  Who Am I?                                     ...
RealROOT back in 1998!                      Pan-europe internet network company providing                     co-location ...
Body Hacker? Cain.be?                                      The Role Model!  Who Am I?                                     ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
SlideShare.net/ransbottyn                                         The Evangelist!  Who Am I?                              ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
Customer loyalty?                                           The Pimp!  Who Am I?                                          ...
Thisislive.com founded in 2003!                     My first steps in “the online adult entertainment”!  Who Am I?         ...
Who Am I?                                                   “Privacy is for losers”  Let me google that for you!   Let’s G...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
How to lose 1661 followers in an hour?                                 Publish a racist Tweet!  My Social Media Experiment...
How to gain 400 followers in less then an hour?                           Pretend to be a popular news anchor!  My Social ...
From speeding to a marketing campaign?                                   Guerilla Marketing!  My Social Media Experiments?...
How to get new followers?                       Send them flowers!  My Social Media Experiments?                           ...
If a brand promises you food in return for a hashtag?                               Abuse your twitter power...           ...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
The Experiment of Today!                                          We were here yesterday...                               ...
Apps... Harmless? Yeah Right!  Who are you guys?                                                        “Privacy is for lo...
Facts & Figures!                                  83 men were asked to log in to “our facebook app”                       ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
“Privacy is for losers”                     Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 ...
Get connected to strangers!                               Step 1: We check in on foursquare                               ...
“Always make the audience suffer as much as possible.”  Who are you guys?                                            “Priv...
“Always make the audience suffer as much as possible.”                                                     No worries, I w...
“Always make the audience suffer as much as possible.”                                                         in a relati...
“Always make the audience suffer as much as possible.”  Who are you guys?                                               “P...
“Always make the audience suffer as much as possible.”                     We know were you live Nicolas...               ...
“Always make the audience suffer as much as possible.”                                                           Name and ...
“Always make the audience suffer as much as possible.”    anonymous profile...                             ... but sharing ...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
There is no digital privacy?                     Only physical privacy remains... or let’s hope so!  Why is it failing?   ...
You put your life online?                     Once you leave high school, your privacy ends!  Why is it failing?          ...
LinkedIN privacy Fail?                          Belgian State Security Service Employee                              publi...
Crime Fail?                        Identities of “gang members” in Eindhoven                                revealed in co...
NMBS Fail!                         1.500.000 personal records went public!  Why is it failing?                            ...
Medical Fail?                                   Are hospitals sharing data?                                  Who owns YOUR...
.fgov.be Fail?                          What is the government and the FCCU                                   doing with o...
Telecom data Fail!                     All huge telecom operators are selling your data                                to ...
Cops Want Wireless Providers...                        ... to Record and Store Your Text Messages?  Why is it failing?    ...
Exif data Fail?                     Most of public pictures still contain geolocation data!  Why is it failing?           ...
Facebook Tagging Fail?                                    If you like it or not,                     but you will be tagge...
People share everything?                                      Even when they had sex!  Why is it failing?                 ...
It’s no longer a matter of privacy...                          It’s all about personal data business!                     ...
Social Local Mobile can work...                               ... if we allow our data to be public                       ...
My life is public?                     I share everything on my Social Media Timeline!  Why is it failing?                ...
I share all my food...                                                       Sharing is caring?                       Food...
I share my weight...                                      Public Accountability!  Why is it failing?                      ...
The Old Me?  Why is it failing?                                                    “Privacy is for losers” There is no suc...
The New Me!  Why is it failing?                                                   “Privacy is for losers” There is no such...
I share all my crashes...                 Insurance companies will use this (big) data (against me!)  Why is it failing?  ...
I share all my parties...                     Everybody knows where I am! What I do! What I Use!  Why is it failing?      ...
Most important thing: manage your public profile...                       I divide my social timeline into 8 categories!  W...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Why is it failing?                                                “Privacy is for losers” There is no such thing as privac...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
Everyone knows Product Placement on TV?                         Nobody realizes product placement                         ...
Social Media Product Placement has been done before?                      by Kim Kardashian and Paris Hilton!  What about ...
Social Media Marketing in 2013 will be?                                   About contributors!  What about Product Placemen...
Social Media Marketing in 2013 will be?                                   About influencers!  What about Product Placement?...
Social Media Marketing in 2013 will be?                                   About ambassadors!  What about Product Placement...
Brands will spend less money in "classic" ads?                        Advertorials by opinion & thought leaders...        ...
Right column are the ads?                      Left column is authenticity!  What about Product Placement?                ...
What are the pros of #SoMePP?                     - Authenticity                     - Same message, different package    ...
What are the cons of #SoMePP?                     - Credibility risk for the brand & wrong association                    ...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
What about Product Placement?                                 “Privacy is for losers”  How @ransbottyn is using it!    Let...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
We pay with our privacy!                     They know more about you than your mother does!  The new currency!           ...
Find My Friends is a “free” service!                     ... but Apple knows where I sleep or in which traffic jam!  The ne...
Instagram is a “free” service!                             ... but they can sell your pictures!  The new currency!        ...
Privacy “pays” ...                             It’s not about protecting your privacy...                             it’s ...
Who Am I?     My Social Media Experiments?     Who are you guys?     Why is it failing?     Product Placement!     The new...
Banner Ads on websites are dead?                     Advertising formats as we know them are blind spots...               ...
CPM Ad prices are dropping - Wheres the money?                      Media Agencies need an extra revenue stream!  The Othe...
Agencies cannot make enough margin by selling                             Facebook Ads or Promoted Tweets?                ...
Agencies need to come up with something new?                       Product Placement on The Social Timeline!  The Other Ag...
Agencies also have to find new publishers?                     Agencies will become Social Media Content Brokers           ...
Drip Marketing...                                Story Placement is the new viral!  The Other Agency!                     ...
I need the followers, so contact me!                      @ransbottyn                                 blog.ransbottyn.com ...
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Let's Google My Audience - Privacy is for Losers!

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Privacy is for Losers: What happens when you Google your audience?

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Transcript of "Let's Google My Audience - Privacy is for Losers!"

  1. 1. “Always make the audience suffer as much as possible.” ― Alfred Hitchcock “Privacy is for losers” - Let’s Google My Audience! #IS13 - InfoSecurity.be 2013Friday 22 March 13
  2. 2. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  3. 3. @ransbottyn on twitter? The Social Guy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  4. 4. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  5. 5. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  6. 6. facebook.com/ransbottyn facebook.com/CainRansbottyn Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  7. 7. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  8. 8. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  9. 9. LinkedIn.com/in/ransbottyn The Network Guy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  10. 10. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  11. 11. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  12. 12. ransbottyn.com The Product Placer! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  13. 13. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  14. 14. I drove too fast in 2012? The Marketing Guy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  15. 15. My “ZatteVrienden M5” in 2007? The Cowboy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  16. 16. Founded Zattevrienden.be in 2005! Running number one infotainment website in Belgium! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  17. 17. How did we get our attention? Let’s blend a brand new iPhone 3G! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  18. 18. Sold Zattevrienden.be to the ThinkMedia Group in 2009! Clint.be was born! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  19. 19. Babes in a datacenter? The Nerd! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  20. 20. RealROOT back in 1998! Pan-europe internet network company providing co-location services to high-traffic ranked websites! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  21. 21. Body Hacker? Cain.be? The Role Model! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  22. 22. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  23. 23. SlideShare.net/ransbottyn The Evangelist! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  24. 24. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  25. 25. Customer loyalty? The Pimp! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  26. 26. Thisislive.com founded in 2003! My first steps in “the online adult entertainment”! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  27. 27. Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  28. 28. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  29. 29. How to lose 1661 followers in an hour? Publish a racist Tweet! My Social Media Experiments? “Privacy is for losers” “zwarte piet” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  30. 30. How to gain 400 followers in less then an hour? Pretend to be a popular news anchor! My Social Media Experiments? “Privacy is for losers” Let’s fake Emmanuel Rottey! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  31. 31. From speeding to a marketing campaign? Guerilla Marketing! My Social Media Experiments? “Privacy is for losers” #GoForZero Guerilla-marketing! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  32. 32. How to get new followers? Send them flowers! My Social Media Experiments? “Privacy is for losers” Let’s buy some followers... or bribe them! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  33. 33. If a brand promises you food in return for a hashtag? Abuse your twitter power... and boost it from 500 to 10000 packages! Which Experiments? “Privacy is for losers” #Lidl Experiment Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  34. 34. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  35. 35. The Experiment of Today! We were here yesterday... Our female partner-in-crime asked you to log in to our facebook app and give us full access to your account! Who are you guys? “Privacy is for losers” The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  36. 36. Apps... Harmless? Yeah Right! Who are you guys? “Privacy is for losers” The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  37. 37. Facts & Figures! 83 men were asked to log in to “our facebook app” 19 men had no facebook account 21 men refused or had no interest to cooperate 43 men gave us full access to their profile we found at least one man cheating on his wife! Who are you guys? “Privacy is for losers” The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  38. 38. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  39. 39. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  40. 40. Get connected to strangers! Step 1: We check in on foursquare Step 2: We add all 92 people 45 “friends” approved within one hour 32 others approved before midnight Privacy is for losers! Who are you guys? “Privacy is for losers” The Foursquare Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  41. 41. “Always make the audience suffer as much as possible.” Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  42. 42. “Always make the audience suffer as much as possible.” No worries, I will respect your privacy! Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  43. 43. “Always make the audience suffer as much as possible.” in a relationship? Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  44. 44. “Always make the audience suffer as much as possible.” Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  45. 45. “Always make the audience suffer as much as possible.” We know were you live Nicolas... Let’s have a house warming? Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  46. 46. “Always make the audience suffer as much as possible.” Name and birthday match... ... will turn anonymous profiles into public “bigdata”! Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  47. 47. “Always make the audience suffer as much as possible.” anonymous profile... ... but sharing your sex life with the whole world ... no longer anonymous! Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  48. 48. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  49. 49. There is no digital privacy? Only physical privacy remains... or let’s hope so! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  50. 50. You put your life online? Once you leave high school, your privacy ends! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  51. 51. LinkedIN privacy Fail? Belgian State Security Service Employee public searchable on LinkedIN? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  52. 52. Crime Fail? Identities of “gang members” in Eindhoven revealed in couple of hours! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  53. 53. NMBS Fail! 1.500.000 personal records went public! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  54. 54. Medical Fail? Are hospitals sharing data? Who owns YOUR medical data? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  55. 55. .fgov.be Fail? What is the government and the FCCU doing with our data? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  56. 56. Telecom data Fail! All huge telecom operators are selling your data to marketeers as a service! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  57. 57. Cops Want Wireless Providers... ... to Record and Store Your Text Messages? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  58. 58. Exif data Fail? Most of public pictures still contain geolocation data! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  59. 59. Facebook Tagging Fail? If you like it or not, but you will be tagged by your friends eventually! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  60. 60. People share everything? Even when they had sex! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  61. 61. It’s no longer a matter of privacy... It’s all about personal data business! Data should be free but ownership counts! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  62. 62. Social Local Mobile can work... ... if we allow our data to be public You will get a personalized offer! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  63. 63. My life is public? I share everything on my Social Media Timeline! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  64. 64. I share all my food... Sharing is caring? Food Photography as weight loss program! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  65. 65. I share my weight... Public Accountability! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  66. 66. The Old Me? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  67. 67. The New Me! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  68. 68. I share all my crashes... Insurance companies will use this (big) data (against me!) Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  69. 69. I share all my parties... Everybody knows where I am! What I do! What I Use! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  70. 70. Most important thing: manage your public profile... I divide my social timeline into 8 categories! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  71. 71. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  72. 72. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  73. 73. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  74. 74. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  75. 75. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  76. 76. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  77. 77. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  78. 78. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  79. 79. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  80. 80. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  81. 81. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  82. 82. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  83. 83. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  84. 84. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  85. 85. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  86. 86. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  87. 87. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  88. 88. Everyone knows Product Placement on TV? Nobody realizes product placement is possible on Social Media! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  89. 89. Social Media Product Placement has been done before? by Kim Kardashian and Paris Hilton! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  90. 90. Social Media Marketing in 2013 will be?  About contributors! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  91. 91. Social Media Marketing in 2013 will be?  About influencers! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  92. 92. Social Media Marketing in 2013 will be?  About ambassadors! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  93. 93. Brands will spend less money in "classic" ads? Advertorials by opinion & thought leaders... Story Placement is the new thing! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  94. 94. Right column are the ads? Left column is authenticity! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  95. 95. What are the pros of #SoMePP? - Authenticity - Same message, different package - Tone of Voice - Peers trustworthy - Relevance - Subtlety (non commercial power)  What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  96. 96. What are the cons of #SoMePP? - Credibility risk for the brand & wrong association - Liability - Authenticity fail (if you dont believe it, dont post it!) What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  97. 97. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  98. 98. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  99. 99. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  100. 100. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  101. 101. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  102. 102. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  103. 103. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  104. 104. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  105. 105. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  106. 106. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  107. 107. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  108. 108. We pay with our privacy! They know more about you than your mother does! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  109. 109. Find My Friends is a “free” service! ... but Apple knows where I sleep or in which traffic jam! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  110. 110. Instagram is a “free” service! ... but they can sell your pictures! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  111. 111. Privacy “pays” ... It’s not about protecting your privacy... it’s about getting your benefits from it! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  112. 112. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  113. 113. Banner Ads on websites are dead? Advertising formats as we know them are blind spots... People no longer click on it! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  114. 114. CPM Ad prices are dropping - Wheres the money? Media Agencies need an extra revenue stream! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  115. 115. Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets? No longer viable business and too low margin (<15%) ! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  116. 116. Agencies need to come up with something new? Product Placement on The Social Timeline! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  117. 117. Agencies also have to find new publishers? Agencies will become Social Media Content Brokers The new website: Social Media Profiles and Fan Pages! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  118. 118. Drip Marketing... Story Placement is the new viral! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  119. 119. I need the followers, so contact me! @ransbottyn blog.ransbottyn.com fb.com/ransbottyn about.me/ransbottyn fb.com/CainRansbottyn storify.com/ransbottyn instagram.com/ransbottyn slideshare.net/ransbottyn linkedin.com/in/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.com Q&A? “Privacy is for losers” Shoot! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
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