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Let's Google My Audience - Privacy is for Losers!

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Privacy is for Losers: What happens when you Google your audience?

Privacy is for Losers: What happens when you Google your audience?

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  • 1. “Always make the audience suffer as much as possible.” ― Alfred Hitchcock “Privacy is for losers” - Let’s Google My Audience! #IS13 - InfoSecurity.be 2013Friday 22 March 13
  • 2. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 3. @ransbottyn on twitter? The Social Guy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 4. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 5. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 6. facebook.com/ransbottyn facebook.com/CainRansbottyn Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 7. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 8. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 9. LinkedIn.com/in/ransbottyn The Network Guy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 10. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 11. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 12. ransbottyn.com The Product Placer! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 13. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 14. I drove too fast in 2012? The Marketing Guy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 15. My “ZatteVrienden M5” in 2007? The Cowboy! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 16. Founded Zattevrienden.be in 2005! Running number one infotainment website in Belgium! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 17. How did we get our attention? Let’s blend a brand new iPhone 3G! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 18. Sold Zattevrienden.be to the ThinkMedia Group in 2009! Clint.be was born! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 19. Babes in a datacenter? The Nerd! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 20. RealROOT back in 1998! Pan-europe internet network company providing co-location services to high-traffic ranked websites! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 21. Body Hacker? Cain.be? The Role Model! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 22. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 23. SlideShare.net/ransbottyn The Evangelist! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 24. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 25. Customer loyalty? The Pimp! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 26. Thisislive.com founded in 2003! My first steps in “the online adult entertainment”! Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 27. Who Am I? “Privacy is for losers” Let me google that for you! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 28. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 29. How to lose 1661 followers in an hour? Publish a racist Tweet! My Social Media Experiments? “Privacy is for losers” “zwarte piet” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 30. How to gain 400 followers in less then an hour? Pretend to be a popular news anchor! My Social Media Experiments? “Privacy is for losers” Let’s fake Emmanuel Rottey! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 31. From speeding to a marketing campaign? Guerilla Marketing! My Social Media Experiments? “Privacy is for losers” #GoForZero Guerilla-marketing! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 32. How to get new followers? Send them flowers! My Social Media Experiments? “Privacy is for losers” Let’s buy some followers... or bribe them! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 33. If a brand promises you food in return for a hashtag? Abuse your twitter power... and boost it from 500 to 10000 packages! Which Experiments? “Privacy is for losers” #Lidl Experiment Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 34. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 35. The Experiment of Today! We were here yesterday... Our female partner-in-crime asked you to log in to our facebook app and give us full access to your account! Who are you guys? “Privacy is for losers” The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 36. Apps... Harmless? Yeah Right! Who are you guys? “Privacy is for losers” The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 37. Facts & Figures! 83 men were asked to log in to “our facebook app” 19 men had no facebook account 21 men refused or had no interest to cooperate 43 men gave us full access to their profile we found at least one man cheating on his wife! Who are you guys? “Privacy is for losers” The Facebook Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 38. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 39. “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 40. Get connected to strangers! Step 1: We check in on foursquare Step 2: We add all 92 people 45 “friends” approved within one hour 32 others approved before midnight Privacy is for losers! Who are you guys? “Privacy is for losers” The Foursquare Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 41. “Always make the audience suffer as much as possible.” Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 42. “Always make the audience suffer as much as possible.” No worries, I will respect your privacy! Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 43. “Always make the audience suffer as much as possible.” in a relationship? Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 44. “Always make the audience suffer as much as possible.” Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 45. “Always make the audience suffer as much as possible.” We know were you live Nicolas... Let’s have a house warming? Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 46. “Always make the audience suffer as much as possible.” Name and birthday match... ... will turn anonymous profiles into public “bigdata”! Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 47. “Always make the audience suffer as much as possible.” anonymous profile... ... but sharing your sex life with the whole world ... no longer anonymous! Who are you guys? “Privacy is for losers” The Audience Experiment! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 48. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 49. There is no digital privacy? Only physical privacy remains... or let’s hope so! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 50. You put your life online? Once you leave high school, your privacy ends! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 51. LinkedIN privacy Fail? Belgian State Security Service Employee public searchable on LinkedIN? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 52. Crime Fail? Identities of “gang members” in Eindhoven revealed in couple of hours! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 53. NMBS Fail! 1.500.000 personal records went public! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 54. Medical Fail? Are hospitals sharing data? Who owns YOUR medical data? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 55. .fgov.be Fail? What is the government and the FCCU doing with our data? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 56. Telecom data Fail! All huge telecom operators are selling your data to marketeers as a service! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 57. Cops Want Wireless Providers... ... to Record and Store Your Text Messages? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 58. Exif data Fail? Most of public pictures still contain geolocation data! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 59. Facebook Tagging Fail? If you like it or not, but you will be tagged by your friends eventually! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 60. People share everything? Even when they had sex! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 61. It’s no longer a matter of privacy... It’s all about personal data business! Data should be free but ownership counts! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 62. Social Local Mobile can work... ... if we allow our data to be public You will get a personalized offer! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 63. My life is public? I share everything on my Social Media Timeline! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 64. I share all my food... Sharing is caring? Food Photography as weight loss program! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 65. I share my weight... Public Accountability! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 66. The Old Me? Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 67. The New Me! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 68. I share all my crashes... Insurance companies will use this (big) data (against me!) Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 69. I share all my parties... Everybody knows where I am! What I do! What I Use! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 70. Most important thing: manage your public profile... I divide my social timeline into 8 categories! Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 71. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 72. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 73. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 74. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 75. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 76. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 77. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 78. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 79. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 80. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 81. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 82. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 83. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 84. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 85. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 86. Why is it failing? “Privacy is for losers” There is no such thing as privacy! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 87. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 88. Everyone knows Product Placement on TV? Nobody realizes product placement is possible on Social Media! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 89. Social Media Product Placement has been done before? by Kim Kardashian and Paris Hilton! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 90. Social Media Marketing in 2013 will be?  About contributors! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 91. Social Media Marketing in 2013 will be?  About influencers! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 92. Social Media Marketing in 2013 will be?  About ambassadors! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 93. Brands will spend less money in "classic" ads? Advertorials by opinion & thought leaders... Story Placement is the new thing! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 94. Right column are the ads? Left column is authenticity! What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 95. What are the pros of #SoMePP? - Authenticity - Same message, different package - Tone of Voice - Peers trustworthy - Relevance - Subtlety (non commercial power)  What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 96. What are the cons of #SoMePP? - Credibility risk for the brand & wrong association - Liability - Authenticity fail (if you dont believe it, dont post it!) What about Product Placement? “Privacy is for losers” How it works now! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 97. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 98. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 99. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 100. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 101. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 102. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 103. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 104. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 105. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 106. What about Product Placement? “Privacy is for losers” How @ransbottyn is using it! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 107. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 108. We pay with our privacy! They know more about you than your mother does! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 109. Find My Friends is a “free” service! ... but Apple knows where I sleep or in which traffic jam! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 110. Instagram is a “free” service! ... but they can sell your pictures! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 111. Privacy “pays” ... It’s not about protecting your privacy... it’s about getting your benefits from it! The new currency! “Privacy is for losers” Monetize your privacy... Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 112. Who Am I? My Social Media Experiments? Who are you guys? Why is it failing? Product Placement! The new currency! The Other Agency! “Privacy is for losers” Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 113. Banner Ads on websites are dead? Advertising formats as we know them are blind spots... People no longer click on it! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 114. CPM Ad prices are dropping - Wheres the money? Media Agencies need an extra revenue stream! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 115. Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets? No longer viable business and too low margin (<15%) ! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 116. Agencies need to come up with something new? Product Placement on The Social Timeline! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 117. Agencies also have to find new publishers? Agencies will become Social Media Content Brokers The new website: Social Media Profiles and Fan Pages! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 118. Drip Marketing... Story Placement is the new viral! The Other Agency! “Privacy is for losers” Story Telling + Product Placement = Story Placement Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13
  • 119. I need the followers, so contact me! @ransbottyn blog.ransbottyn.com fb.com/ransbottyn about.me/ransbottyn fb.com/CainRansbottyn storify.com/ransbottyn instagram.com/ransbottyn slideshare.net/ransbottyn linkedin.com/in/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.com Q&A? “Privacy is for losers” Shoot! Let’s Google My Audience! - InfoSecurity.be - #IS13 - by @ransbottynFriday 22 March 13