1. Social Networking:
How busy professionals
can create business online
Don Meyer
Communications & Marketing Director
New Jersey Society of CPAs
Rachael Bell
Online Communications Manager
New Jersey Society of CPAs

2. o Turn on your phone
o Turn on your computer
o Tweet
rules
of the
house
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3. fad
or
revolution?
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4. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

5. o Listening
o Knowledge sharing
o Relationship building
how it
works
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6. Are you
Listening?
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7. knowledge
is
power
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

8. building
relationships
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

9. o Goal setting
creating
o Approach
a plan
o Implementation
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10. A professional
networking site
More than 100
million registered
users spanning 200
countries (3/2011)
Uses a “gated
approach” to build
trust
Provides a platform
for crowd-sourcing
and expertise
building
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

11. source: quantcast.com
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

12. Update your
status with Connect with
interesting info, new people
articles or facts
Learn from
your
connections
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13. Promote and
find events
Answer
questions to
demonstrate
expertise
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14. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

15. njscpa.org/linkedin
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

16. Tips
o Complete bio with photo
o Add connections
o Update status – share info
o Join groups
o Answer questions
o Recommendations
o Use applications
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17. A micro-blog enabling
communication in 140
characters
Nearly 200 million registered
users
Based on the concept of
following people and
reciprocating following
True example of multi-
dimensional communication
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18. lingo
Tweet
Follower
Direct Message
Hashtag
Retweet
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

19. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

20. Tips
o Be authentic
o Add value
o Be proactive
o Be focused, yet human
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

21. Personal Pages
o Connect with friends
o Strengthen business relationships
o Share information
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

22. Business Pages
o Interact with connections
o Share news
o Promote events
o Embed videos
o Embed blog postings
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23. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

24. njscpa.org/facebook
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

25. Tips
o Personal profiles and business pages
o Beware of over posting
o Add value
o Trial and error
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

26. New online
community for
NJSCPA members
Connect with fellow
members
Communicate via
eGroups
njscpa.org/connect
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27. Efficiency!
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

28. tools o Social media dashboards
o Update multiple networks in one step (Twitter,
Facebook, LinkedIn and more).
o Schedule posts
o Track results
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

29. o NJSCPA Connect: njscpa.org/connect
o Facebook: njscpa.org/facebook
o Twitter: njscpa.org/twitter
NJSCPA o LinkedIn: njscpa.org/linkedin
resources o CPA Exam Cram: njscpa.org/examcram
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30. Don Meyer
o dmeyer@njscpa.org
o 973-226-4494 x207
Rachael Bell
contact o rbell@njscpa.org
us o 973-226-4494 x220
o @rachaelbell
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

31. Questions?