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Service Profile Ultraspectra Pakistan
1. Brand Yourself!
/’ Ul-tra-Spec-tra /
Defined as a group of bright
colors of spectrum. In its literal
meanings it is a hub of people
from varied skills and
educational backgrounds
Internet Marketing, Corporate
PR
& Social Media Solution
2. Location
Who We Are UltraSpectra has a good presence in multiple coutries across the globe. Headquarted in
Islamabad, it has its outlets in Canada, Saudi Arabia, Slovakia and Denmark.
UltraSpectra (Pvt.) Ltd. provides IT,
web design and development, e-
marketing and SEO, blogging and
content writing, event and
knowledge management services.
With a team of competent and
energetic professionals, we help you
develop and implement your idea,
products and services. We have
internationally acclaimed trainers
providing you with the best social
media and IT trainings.
UltraSpectra has taken the concept of web entrepreneurship to the next level &
provides knowledge services in all spheres of web. In a broader term, we fulfill
your need to brand yourself and strengthen your presence in the virtual world.
We have been providing IT solutions and e-marketing services to various
industries including CPG/ Manufacturing; Energy/ Utilities; Agriculture and
Livestock; Financial Services; Healthcare; Higher Education; Hospitality;
Insurance; Retail; Travel/Entertainment; and various Emerging Markets.
3. UltraSpectra’s
Consumer and Brand Marketing Practice
understand that today's world is consumer-
centric and that relevant brands exist to
provide their consumers with memorable
experiences and a sense of community.
Ultimately, brands are extensions of
consumer aspirations and desires. That's why,
whether our client's business goal is to
increase mind-share among consumers or
drive trial and repeat of products, our team
creates unique, fully integrated programs—
programs that capitalize on brand equity as
well as leverage strategic partnerships and
the interactive nature of today's consumer to
broaden reach and stimulate demand.
UltraSpectra understands the power of
brands. Hence, our approach enables us to
create strategic, integrated programs for Companies spend millions of dollars on their
both leading and burgeoning brands. We offline marketing campaigns and How our Social
follow a step-by-step roadmap to make an advertisements in order to brand their
authority brand online i.e. discover your products and businesses. In this context, a Media strategy
passion; discover the need; test your market; good online strategy is one that can easily be
focus your efforts; and be a brand. incorporated with the offline strategy and go
parallel with it. With our Online PR
fits in with
Management & Social Media Solution, your
company will have an added benefit of an
other Media
overall integrated solution for all their (Electronic & Print)
marketing efforts; online plus offline.
4. 10
Reasons To Invest
In Our Internet
Marketing Strategy At UltraSpectra's we a
values, principles and beh
When you work with UltraSpectra to develop and execute your Internet marketing strategy,
you’ll be joining the long list of companies that has experienced exactly what the web can
do, with our help.
Enhanced Image
1
Social media is currently the most effective way of reaching the to the target
audience i.e. primarily the youth. With the blend of services UltraSpectra
offers, your company not only gets to engage with its audience but also,
enhance its image as a trendy, up-to-date and a creative company that the
audience can relate to with ease.
Differentiating From Competition
People who get heard in the online world are the ones who command greater
presence. As your company gets more socially popular, it can have an
authority over the audience. This, in turn, can give Telenor a major
2
competitive edge in the online world.
Creating Positive Publicity
3
In the online world, it is always the passive companies that get the most
ragging from the users. With a combination of various techniques used, your
company will have the opportunity to become active and attentive on the
web. This will give news-savvy bloggers something to write about. As a result,
Telenor will have an increased publicity via word-of-mouth.
Driving Sales
4
The ultimate purpose of any strategy is to drive sales. With its active
participation in the online community, your company would be bound to
attract prospects who are always hungry for a fresh change. We increase your
website’s return on investment comes from conversions: sales, leads, or blog
subscriptions to encourage future sales and leads.
Client Conversion
5
A typical Internet marketing agency will focus on increasing the number of
visitors to your site. UltraSpectra isn’t a typical Internet marketing firm. While
increasing the number of visitors to your site is important, it shouldn’t be your
only goal. We at UltraSpectra, focus on increasing both the number of visitors
and conversions of our clients’ website.
5. Increased Website Traffic
If your website isn’t listed at the top of the search engines for your market's
6
keywords, your competitors are taking away a big chunk of your profits.
UltraSpectra can create the online buzz about your company, its products and
services that brings in the visitors. A successful and relevant viral social media
post implemented by a cutting-edge Internet marketing agency like
UltraSpectra can drive thousands and thousands of visitors to your website.
Marketing Consultancy
We analyze your company, including your goals, customer-base, competition,
industry, and budget. Then we build a personalized, detailed Internet
marketing consulting that will take your company from where it is today to
7
where you want it to be. We’ll work with you to tweak this game plan to
perfection.
Evaluation Of Performance
8 We monitor your results and optimize your Internet marketing strategy as
needed, so you’re always getting the most from the web.
Client Satisfaction
As a direct result of producing real, bottom-line results, we continue to grow
at a record pace. We enjoy a nearly 100% renewal rate with all our clients.
9
Accountability & Measurable ROI
10 Everything we do is 100% measurable and we are accountable to our clients
for producing a profitable ROI.
One stop solution for Internet marketing
If you had thought that your job is done once your website is made and you can sit back
and watch it work wonders for your business, you have never been more wrong. This
myth is one of the main reasons why a website fails - and because it is not maintained,
you gradually find the information on it becoming out of date and irrelevant to your
business. That brings you to the dilemma of who is going to do regular updating and
changes that will be required, and that too when you have no clue of the technicalities
that lie behind it. That is where UltraSpectra can help make your lives easier; by
developing an Internet Marketing strategy just for you.
6. Our Internet Marketing & PR Management Plan encompasses the key aspects
Internet Marketing & PR related to specific PR-related information flow, content creation and channels
used to promote your brand. As a result of UltraSpectra’s strong existence in print
Management Plan media as well as on the internet, we offer your company extensive benefits of
wide press coverage in all UltraSpectra news channels; third-party PR agencies;
and various distribution options; in
addition to a team of professional writers to create the press releases specific to your company and industry. We have combative and
preventive reputation management plans along with complete crisis management strategy to help protect your company’s reputation.
Others Provide Services; UltraSpectra Builds and Executes Your Personalized Internet Marketing Strategy
Chances are, you’re looking for a company that can provide you with the Internet marketing services you need to increase your online
presence and extend your company’s reach over the marketplace. That’s what sets UltraSpectra apart from the sea of firms that call
themselves Internet marketing providers.
The end result of PR Strategy is a comprehensive, personalized PR campaign to boost effective, long-run public relations of your company
with your stakeholders. For online PR management we use various tools including the Social Media and SEO. We help our clients get
prominent in its niche. Following services explains all the components which we use for Online PR and Reputation Management.
The foundation of any profitable internet marketing campaign is a
Search Engine Optimization fundamentally- sound and optimized website. Search engine
optimization is by far the best way to maintain a stream of free,
Strategy qualified traffic flowing to your website. Search engines are the
gateway through which potential customers find your product.
Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st
century.
Keyword Reseach & Pay Per Click Management
Identification
The most relevant and specific key-phrases are selected, based PPC (Pay-Per-Click) advertising is the most accountable form of
on your existing analytics data (if available), competitor’s meta advertising. You can set an exact budget and only pay when a
tags, and keyword discovery tools. UltraSpectra then chooses visitor clicks on your ad to visit your site. We make graphically
the best key-phrases relevant to the competitiveness of your sound adds for you according to different resolutions and sizes
search market. Ideal key-phrases range from extremely general and then select and paste them on the best websites, blogs,
(more competitive) to very specific (less competitive). Specific social media sites according to your niche market.
key-phrases do not necessarily mean fewer conversions: The It has so many advantages over traditional marketing
more specific the keyword, the more focused the traffic. campaigns.
7. Social Media Networking Link Building
UltraSpectra can help your company take advantage of this Developing an effective link building strategy is essential to your
audience. We have developed a system to make the most of the website's success on the Internet. Link building campaigns make
outstanding traffic possibilities from social media. a website more relevant, translating into higher rankings in
search engines. The success or failure of a link building campaign
We create the official groups and fan pages for your college on largely rests on knowing where to obtain links that maximize
more all the major social media networking sites and then carry your site's search engine relevancy.
on the campaign on these sites to build a strong fan following for
you. In this way you become popular among the masses and We review your company, your goals and your site to develop a
become the most talked about institution in your niche market. plan that is right for you. We utilize many different resources,
As your social media firm, we'll help you define which kind of from directory submissions and article submissions to social
user you should be targeting and which channels to use to media bookmarking and forum profiles.
maximize your traffic and social media conversions.
Electronic Newsletter Competitior’s Analysis
Optimization
An email newsletter offering your customers value-added At UltraSpectra, our highly professional team prepares a
information is a great way to make the most of an opt-in mailing Competition and Ranking Gap Analysis Report in comparison to
list. Once we establish your email list through sign-ups on your your competitors. This is done after careful examination of the
website, your emails would be sent on a regular (but not too Page Rank, link-backs, and SEO levels of your competitors. We
frequent) schedule and provide your recipients with valuable analyze the possible reasons of the gap and recommend and
content. Successful email marketing campaigns include implement possible solutions to make a stronger online
announcements of sales and products. presence for you.
8. Lead generation is increasingly becoming popular with all
Lead Generation businesses, especially because the results are productive and
encouraging. UltraSpectra advertises and promotes your goods
or services on many popular websites and provide you with
quality leads. Since the leads we provide
to you are just suitable for your products and services the chances of converting them into sales are almost certain. This service allows
you to make sales in the most cost and time effective manner.
The current revolution in personal writing and instant publishing
Corporate Blogging is called blogging. A business blog is an informal, easily
maintained way to regularly communicate with your customers
and employees. Unlike traditional media that require lead time
for publishing, blogs are
frequently updated, often daily, online journals of opinions, information and links to interesting content online. Blogging matters to
business because blogging can represent your company in a positive light. Blogs can help you do market research.
Blogging Trainings: We provide blogging trainings and conduct blogging workshops regularly and can provide it to your
company employees to maximize the engagement of your brand family in blogging and thus creating an environment of interaction and
loyalty.
What You Gain?
This training will enable you to understand the following blogging
concepts:
Step wise procedure of setting up a blog
Performance check
Tools and SEO strategies
Meeting the professional bloggers from your own city
Why a blog is important and how to do one for yourself
How to manage your Facebook profile
What is twitter and LinkedIn and how to use it for business
and work
How to create your own YouTube channel and do video
editing
How to bring a culture of innovation in your life and
company
9. We all understand that the new media presents a huge
Webdesign & Development opportunity. The challenge is to cut through the clutter and get
the customer to visit you. A bigger challenge is to sustain his
Services interest, convert it into desire and then propel him to take a
decision - in your favor.
We set the stage and delight your customers through an artful and contemporary presentation of your website. The most important
facet of the AIDA model (Awareness, Interest, Desire and Action) is action. All our efforts are directed towards making the customer act
through our innovative and top class website designs.
How Will A Website Benefit Your My Competitors Have Website,
Business? Should I Worree?
Having a web site is an inexpensive and effective advertising Yes! Everyone has noticed the recent abundance and
tool. A web site will expand your client base worldwide popularity of a company web site. If your competitor has (or
because it allows your customers to visit your business and doesn't have) a web site your company definitely needs one!
gather information about your products and services when it Your new web site will enable you to compete on an
is convenient for them. Having a web site turns your business advanced, professional, and technological level with your
from local to international. Imagine a storefront with its door competitors.
open to every country, every city, every home, and every
business! Think about that for a minute. Having an electronic
storefront (a web site) costs only a fraction of what a "brick
and mortar" storefront would cost your company.
Does My company Really Need A
Website?
Only if you want your company to grow. Your company can The customer feels as though your company sees his
sell products or services worldwide directly to customers, time as valuable
and encourage them to obtain information about your
The customer will look at your products online with a
company while they shop/visit your web site. Consider this
scenario: a customer walks into your business, but is hastily more relaxed and ready to purchase approach
browsing. He doesn't have much time, but would love to see You did not lose a customer - he went to your electronic
more. He stops by the customer service desk and asks, "Do storefront and your company maintained this customer
you have a web site?" The clerk smiles proudly and hands because of the availability of your web site!
him a business card with the company's web address boldly Your employee knows that the company she is working
printed in large letters. "Please visit our web site whenever
for is serious about staying competitive and successful
you like, sir." At minimum four things just happened in this
scenario:
10. E-Commerce Enabled Websites Standard Web Applications
The site will be optimized according to the international The most common web application you must be using
standards of e-commerce website. The subscriber will be almost every day is an e-mail like hotmail, yahoo etc.
able to make a personal account on the portal and Other web-based application that are used frequently to
maintain it. interact with clients, partners and other businesses are:
Customer Relationship Management
End-to-end web based recruitment
Embedded Blogging Mechanism Online customer support software
Blogging solution will be another feature that will be Online product database development
embedded in the system in-order to capture the Online ordering systems
attention and get maximum subscribers through the Secure client areas
word spread through the embedded blog.
Web Content Management Systems
Website Maintanence Service Data Management System
Your new website design and development is live! Now Data Management Solutions offers multiple alternatives
you need a way to keep your site updated with fresh, to meet your data entry needs, with a 99% accuracy.
accurate content. By regularly updating your site, you’ll Samples of some services include, but are not limited to:
improve your search engine rankings, increase your Customized database design to house your data
entry needs
number of visitors, and strengthen your company’s
Next-day return services of project materials
online presence. A website maintenance plan is key to
Report generating
the ongoing success of your website. As Internet trends
Electronic data transfer
and technologies are constantly evolving, and your
Label/Envelope production
business is growing, UltraSpectra website maintenance Meeting daily deadlines
plans ensure your site evolves with the changing
demands. Web Portal Mentoring & Support
This phase will include all the initial training related to
portal, its handling, e-commerce and the blogging
training as well. Our correspondent will train step by
Website Copywriting Service step systems about the portal.
The best website copywriters don't write. They speak.
Their words jump off the page and into your ear; they
talk right to you. They can weave a web of intricate
Event Management & Production
We do all kinds of events i.e corporate evevets , saminrs ,
information for the informed investigator, or just sit and
conferences , concerts and brand launching and
chat. They don’t write to be read, they write to be heard. promotions, educational and industrial expos.
Production: All types of documentories , music and Ad
videos, short films and annimation.
11. No matter what your business, we all want more traffic, and more importantly, we want
that traffic to turn into customers. With this common goal in mind, UltraSpectra is
dedicated to providing our clients with the tools and feedback to make your website and
services successful.
Our Services
We provide a complete software solution package for companies and professionals. Our services fall under following 5 categories:
SEO/SEM and e-Marketing IT Solutions Training Programs
Online Advertizing Campaigns
Search Engine Optimization
Web Design & Development
Software Product Development
Social Media Marketing
Knowledge Management
Our Product
Social Media Marketing Software Product Maintenance Productions & Graphics FranDesk™ – Franchise Management Solution
Branding & Promotions System Integration Event Management
Reputation Management Data Entry Professional Blogging From restaurant chains to financial institutions, and
Video/Audio Podcasting Graphics Designing industrial supply chain management; our sofware
Corporate Identities solution “FranDesk” offers the most high-tech
Processes Management, Franchising, and
Social Media Add-ons Copywriting Blog Awareness Programs Communication Solution with a wide range of
functionalities to the clients.
Social Media ROI calculation Surveys Satisfaction Trainings & Seminars
Events Our highly optimized solutions have been accredited
Social Media Applications Feasibility Reports
Mobile Applications Blog Consulting worldwide and we have a diverse clientèle in all time
Content Writing for Websites
Blog Design zones.
Article Writing
Professional Documentary Custom Newsletter Design http://twitter.com/frandesk
Blog Branding & Identity
12. Highly Motivated
All UltraSpectra's executives and employees receive comprehensive training and
remain in constant contact with their colleagues all over the world.
Our Team
ZunNurain Khalid
Executive Director
Muhammad Saqib
+92 332 5141048 Qazi Shahbaz
Director IT
zunnurain@ultraspectra.com Director Media & HR
+92 321 5270610
Twitter: @zunnurain +92 333 5338211
saqib@ultraspectra.com
kazishahbaz@ultraspectra.com
Zulkifl Khalid Qazi Saleem
Director Projects Asma Chang
Director Operations
+92 321 5021298 Director Marketing
+1 647 7708615
qazisaleem@ultraspectra.com asma.chang@ultraspectra.com
zulkifl@ultraspectra.com
Twitter: @qazisaleem Twitter: @asmachang
Twitter: @zulkifl
13. Interested?
Contact us to find out how we can help you increase your
online visibility and brand presence.
Connect With Us
Simply visit www.UltraSpectra.net to find out the best
internet marketing solutions available on the internet or http://www.facebook.com/ultraspectra
email at support@ultraspectra.com http://www.twitter.com/ultraspectra
If you are interested in our services and products and/or
want to know more about UltraSpectra, do not hesitate to
contact us:
UltraSpecrta (Pvt.) Ltd.
Office 2-B, A-1 Plaza,
F-10 Markaz, Islamabad,
Pakistan
Tel. +92 332 5141048
contactus@ultraspectra.com
www.UltraSpectra.net