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Brand Yourself!

                       /’ Ul-tra-Spec-tra /

                     Defined as a group of bright
                    colors of spectrum. In its literal
                    meanings it is a hub of people
                         from varied skills and
                       educational backgrounds




Internet Marketing, Corporate
              PR
  & Social Media Solution
Location
Who We Are                              UltraSpectra has a good presence in multiple coutries across the globe. Headquarted in
                                                  Islamabad, it has its outlets in Canada, Saudi Arabia, Slovakia and Denmark.

UltraSpectra (Pvt.) Ltd. provides IT,
web design and development, e-
marketing and SEO, blogging and
content     writing,    event    and
knowledge management services.
With a team of competent and
energetic professionals, we help you
develop and implement your idea,
products and services. We have
internationally acclaimed trainers
providing you with the best social
media and IT trainings.




                                            UltraSpectra has taken the concept of web entrepreneurship to the next level &
                                            provides knowledge services in all spheres of web. In a broader term, we fulfill
                                            your need to brand yourself and strengthen your presence in the virtual world.
                                            We have been providing IT solutions and e-marketing services to various
                                            industries including CPG/ Manufacturing; Energy/ Utilities; Agriculture and
                                            Livestock; Financial Services; Healthcare; Higher Education; Hospitality;
                                            Insurance; Retail; Travel/Entertainment; and various Emerging Markets.
UltraSpectra’s
Consumer and Brand Marketing Practice
understand that today's world is consumer-
centric and that relevant brands exist to
provide their consumers with memorable
experiences and a sense of community.
Ultimately, brands are extensions of
consumer aspirations and desires. That's why,
whether our client's business goal is to
increase mind-share among consumers or
drive trial and repeat of products, our team
creates unique, fully integrated programs—
programs that capitalize on brand equity as
well as leverage strategic partnerships and
the interactive nature of today's consumer to
broaden reach and stimulate demand.



UltraSpectra understands the power of
brands. Hence, our approach enables us to
create strategic, integrated programs for       Companies spend millions of dollars on their
both leading and burgeoning brands. We          offline    marketing       campaigns      and    How our Social
follow a step-by-step roadmap to make an        advertisements in order to brand their
authority brand online i.e. discover your       products and businesses. In this context, a      Media strategy
passion; discover the need; test your market;   good online strategy is one that can easily be
focus your efforts; and be a brand.             incorporated with the offline strategy and go
                                                parallel with it. With our Online PR
                                                                                                 fits in with
                                                Management & Social Media Solution, your
                                                company will have an added benefit of an
                                                                                                 other Media
                                                overall integrated solution for all their        (Electronic & Print)
                                                marketing efforts; online plus offline.
10
                                      Reasons To Invest
                                      In Our Internet
                                   Marketing Strategy                           At UltraSpectra's we a
                                                                            values, principles and beh
When you work with UltraSpectra to develop and execute your Internet marketing strategy,
you’ll be joining the long list of companies that has experienced exactly what the web can
do, with our help.

              Enhanced Image
    1
              Social media is currently the most effective way of reaching the to the target
              audience i.e. primarily the youth. With the blend of services UltraSpectra
              offers, your company not only gets to engage with its audience but also,
              enhance its image as a trendy, up-to-date and a creative company that the
              audience can relate to with ease.

      Differentiating From Competition
People who get heard in the online world are the ones who command greater
presence. As your company gets more socially popular, it can have an
authority over the audience. This, in turn, can give Telenor a major
                                                                                         2
competitive edge in the online world.

              Creating Positive Publicity
    3
              In the online world, it is always the passive companies that get the most
              ragging from the users. With a combination of various techniques used, your
              company will have the opportunity to become active and attentive on the
              web. This will give news-savvy bloggers something to write about. As a result,
              Telenor will have an increased publicity via word-of-mouth.

                                                     Driving Sales
                                                                                         4
The ultimate purpose of any strategy is to drive sales. With its active
participation in the online community, your company would be bound to
attract prospects who are always hungry for a fresh change. We increase your
website’s return on investment comes from conversions: sales, leads, or blog
subscriptions to encourage future sales and leads.

              Client Conversion
    5
              A typical Internet marketing agency will focus on increasing the number of
              visitors to your site. UltraSpectra isn’t a typical Internet marketing firm. While
              increasing the number of visitors to your site is important, it shouldn’t be your
              only goal. We at UltraSpectra, focus on increasing both the number of visitors
              and conversions of our clients’ website.
Increased Website Traffic
              If your website isn’t listed at the top of the search engines for your market's

     6
              keywords, your competitors are taking away a big chunk of your profits.
              UltraSpectra can create the online buzz about your company, its products and
              services that brings in the visitors. A successful and relevant viral social media
              post implemented by a cutting-edge Internet marketing agency like
              UltraSpectra can drive thousands and thousands of visitors to your website.


                             Marketing Consultancy
We analyze your company, including your goals, customer-base, competition,
industry, and budget. Then we build a personalized, detailed Internet
marketing consulting that will take your company from where it is today to
                                                                                      7
where you want it to be. We’ll work with you to tweak this game plan to
perfection.

              Evaluation Of Performance
    8         We monitor your results and optimize your Internet marketing strategy as
              needed, so you’re always getting the most from the web.

                                       Client Satisfaction
As a direct result of producing real, bottom-line results, we continue to grow
at a record pace. We enjoy a nearly 100% renewal rate with all our clients.
                                                                                      9
              Accountability & Measurable ROI
  10          Everything we do is 100% measurable and we are accountable to our clients
              for producing a profitable ROI.



  One stop solution for Internet marketing
  If you had thought that your job is done once your website is made and you can sit back
  and watch it work wonders for your business, you have never been more wrong. This
  myth is one of the main reasons why a website fails - and because it is not maintained,
  you gradually find the information on it becoming out of date and irrelevant to your
  business. That brings you to the dilemma of who is going to do regular updating and
  changes that will be required, and that too when you have no clue of the technicalities
  that lie behind it. That is where UltraSpectra can help make your lives easier; by
  developing an Internet Marketing strategy just for you.
Our Internet Marketing & PR Management Plan encompasses the key aspects
Internet Marketing & PR                                  related to specific PR-related information flow, content creation and channels
                                                         used to promote your brand. As a result of UltraSpectra’s strong existence in print
Management Plan                                          media as well as on the internet, we offer your company extensive benefits of
                                                         wide press coverage in all UltraSpectra news channels; third-party PR agencies;
                                                         and various distribution options; in
 addition to a team of professional writers to create the press releases specific to your company and industry. We have combative and
 preventive reputation management plans along with complete crisis management strategy to help protect your company’s reputation.
 Others Provide Services; UltraSpectra Builds and Executes Your Personalized Internet Marketing Strategy

 Chances are, you’re looking for a company that can provide you with the Internet marketing services you need to increase your online
 presence and extend your company’s reach over the marketplace. That’s what sets UltraSpectra apart from the sea of firms that call
 themselves Internet marketing providers.

 The end result of PR Strategy is a comprehensive, personalized PR campaign to boost effective, long-run public relations of your company
 with your stakeholders. For online PR management we use various tools including the Social Media and SEO. We help our clients get
 prominent in its niche. Following services explains all the components which we use for Online PR and Reputation Management.




                                                                   The foundation of any profitable internet marketing campaign is a
 Search Engine Optimization                                        fundamentally- sound and optimized website. Search engine
                                                                   optimization is by far the best way to maintain a stream of free,
 Strategy                                                          qualified traffic flowing to your website. Search engines are the
                                                                   gateway through which potential customers find your product.
 Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st
 century.


 Keyword Reseach &                                                         Pay Per Click Management
 Identification
The most relevant and specific key-phrases are selected, based            PPC (Pay-Per-Click) advertising is the most accountable form of
on your existing analytics data (if available), competitor’s meta         advertising. You can set an exact budget and only pay when a
tags, and keyword discovery tools. UltraSpectra then chooses              visitor clicks on your ad to visit your site. We make graphically
the best key-phrases relevant to the competitiveness of your              sound adds for you according to different resolutions and sizes
search market. Ideal key-phrases range from extremely general             and then select and paste them on the best websites, blogs,
(more competitive) to very specific (less competitive). Specific          social media sites according to your niche market.
key-phrases do not necessarily mean fewer conversions: The                It has so many advantages over traditional marketing
more specific the keyword, the more focused the traffic.                  campaigns.
Social Media Networking                                               Link Building

UltraSpectra can help your company take advantage of this            Developing an effective link building strategy is essential to your
audience. We have developed a system to make the most of the         website's success on the Internet. Link building campaigns make
outstanding traffic possibilities from social media.                 a website more relevant, translating into higher rankings in
                                                                     search engines. The success or failure of a link building campaign
We create the official groups and fan pages for your college on      largely rests on knowing where to obtain links that maximize
more all the major social media networking sites and then carry      your site's search engine relevancy.
on the campaign on these sites to build a strong fan following for
you. In this way you become popular among the masses and             We review your company, your goals and your site to develop a
become the most talked about institution in your niche market.       plan that is right for you. We utilize many different resources,
As your social media firm, we'll help you define which kind of       from directory submissions and article submissions to social
user you should be targeting and which channels to use to            media bookmarking and forum profiles.
maximize your traffic and social media conversions.



Electronic Newsletter                                                 Competitior’s Analysis
Optimization
An email newsletter offering your customers value-added              At UltraSpectra, our highly professional team prepares a
information is a great way to make the most of an opt-in mailing     Competition and Ranking Gap Analysis Report in comparison to
list. Once we establish your email list through sign-ups on your     your competitors. This is done after careful examination of the
website, your emails would be sent on a regular (but not too         Page Rank, link-backs, and SEO levels of your competitors. We
frequent) schedule and provide your recipients with valuable         analyze the possible reasons of the gap and recommend and
content. Successful email marketing campaigns include                implement possible solutions to make a stronger online
announcements of sales and products.                                 presence for you.
Lead generation is increasingly becoming popular with all
  Lead Generation                                                       businesses, especially because the results are productive and
                                                                        encouraging. UltraSpectra advertises and promotes your goods
                                                                        or services on many popular websites and provide you with
                                                                        quality leads. Since the leads we provide
to you are just suitable for your products and services the chances of converting them into sales are almost certain. This service allows
you to make sales in the most cost and time effective manner.



                                                                         The current revolution in personal writing and instant publishing
  Corporate Blogging                                                     is called blogging. A business blog is an informal, easily
                                                                         maintained way to regularly communicate with your customers
                                                                         and employees. Unlike traditional media that require lead time
                                                                         for publishing, blogs are
frequently updated, often daily, online journals of opinions, information and links to interesting content online. Blogging matters to
business because blogging can represent your company in a positive light. Blogs can help you do market research.



Blogging Trainings: We provide blogging trainings and conduct blogging workshops regularly and can provide it to your
company employees to maximize the engagement of your brand family in blogging and thus creating an environment of interaction and
loyalty.



What You Gain?
This training will enable you to understand the following blogging
concepts:

         Step wise procedure of setting up a blog
         Performance check
         Tools and SEO strategies
         Meeting the professional bloggers from your own city
         Why a blog is important and how to do one for yourself
         How to manage your Facebook profile
         What is twitter and LinkedIn and how to use it for business
         and work
         How to create your own YouTube channel and do video
         editing
         How to bring a culture of innovation in your life and
         company
We all understand that the new media presents a huge
   Webdesign & Development                                            opportunity. The challenge is to cut through the clutter and get
                                                                      the customer to visit you. A bigger challenge is to sustain his
   Services                                                           interest, convert it into desire and then propel him to take a
                                                                      decision - in your favor.
We set the stage and delight your customers through an artful and contemporary presentation of your website. The most important
facet of the AIDA model (Awareness, Interest, Desire and Action) is action. All our efforts are directed towards making the customer act
through our innovative and top class website designs.


   How Will A Website Benefit Your                                    My Competitors                    Have         Website,
   Business?                                                          Should I Worree?
   Having a web site is an inexpensive and effective advertising      Yes! Everyone has noticed the recent abundance and
   tool. A web site will expand your client base worldwide            popularity of a company web site. If your competitor has (or
   because it allows your customers to visit your business and        doesn't have) a web site your company definitely needs one!
   gather information about your products and services when it        Your new web site will enable you to compete on an
   is convenient for them. Having a web site turns your business      advanced, professional, and technological level with your
   from local to international. Imagine a storefront with its door    competitors.
   open to every country, every city, every home, and every
   business! Think about that for a minute. Having an electronic
   storefront (a web site) costs only a fraction of what a "brick
   and mortar" storefront would cost your company.




   Does My company Really Need A
   Website?
   Only if you want your company to grow. Your company can                 The customer feels as though your company sees his
   sell products or services worldwide directly to customers,              time as valuable
   and encourage them to obtain information about your
                                                                           The customer will look at your products online with a
   company while they shop/visit your web site. Consider this
   scenario: a customer walks into your business, but is hastily           more relaxed and ready to purchase approach
   browsing. He doesn't have much time, but would love to see              You did not lose a customer - he went to your electronic
   more. He stops by the customer service desk and asks, "Do               storefront and your company maintained this customer
   you have a web site?" The clerk smiles proudly and hands                because of the availability of your web site!
   him a business card with the company's web address boldly               Your employee knows that the company she is working
   printed in large letters. "Please visit our web site whenever
                                                                           for is serious about staying competitive and successful
   you like, sir." At minimum four things just happened in this
   scenario:
E-Commerce Enabled Websites                                  Standard Web Applications
The site will be optimized according to the international    The most common web application you must be using
standards of e-commerce website. The subscriber will be      almost every day is an e-mail like hotmail, yahoo etc.
able to make a personal account on the portal and            Other web-based application that are used frequently to
maintain it.                                                 interact with clients, partners and other businesses are:

                                                                 Customer Relationship Management
                                                                 End-to-end web based recruitment
Embedded Blogging Mechanism                                      Online customer support software
Blogging solution will be another feature that will be           Online product database development
embedded in the system in-order to capture the                   Online ordering systems
attention and get maximum subscribers through the                Secure client areas
word spread through the embedded blog.
                                                                 Web Content Management Systems


Website Maintanence Service                                  Data Management System
Your new website design and development is live! Now         Data Management Solutions offers multiple alternatives
you need a way to keep your site updated with fresh,         to meet your data entry needs, with a 99% accuracy.
accurate content. By regularly updating your site, you’ll    Samples of some services include, but are not limited to:
improve your search engine rankings, increase your               Customized database design to house your data
                                                                 entry needs
number of visitors, and strengthen your company’s
                                                                 Next-day return services of project materials
online presence. A website maintenance plan is key to
                                                                 Report generating
the ongoing success of your website. As Internet trends
                                                                 Electronic data transfer
and technologies are constantly evolving, and your
                                                                 Label/Envelope production
business is growing, UltraSpectra website maintenance            Meeting daily deadlines
plans ensure your site evolves with the changing
demands.                                                     Web Portal Mentoring & Support
                                                             This phase will include all the initial training related to
                                                             portal, its handling, e-commerce and the blogging
                                                             training as well. Our correspondent will train step by
Website Copywriting Service                                  step systems about the portal.
The best website copywriters don't write. They speak.
Their words jump off the page and into your ear; they
talk right to you. They can weave a web of intricate
                                                             Event Management & Production
                                                             We do all kinds of events i.e corporate evevets , saminrs ,
information for the informed investigator, or just sit and
                                                             conferences , concerts and brand launching and
chat. They don’t write to be read, they write to be heard.   promotions, educational and industrial expos.
                                                             Production: All types of documentories , music and Ad
                                                             videos, short films and annimation.
No matter what your business, we all want more traffic, and more importantly, we want
that traffic to turn into customers. With this common goal in mind, UltraSpectra is
dedicated to providing our clients with the tools and feedback to make your website and
services successful.
                                                                                                         Our Services




We provide a complete software solution package for companies and professionals. Our services fall under following 5 categories:

       SEO/SEM and e-Marketing           IT Solutions                      Training Programs

       Online Advertizing Campaigns
       Search Engine Optimization
                                         Web Design & Development
                                         Software Product Development
                                                                           Social Media Marketing
                                                                           Knowledge Management
                                                                                                        Our Product
       Social Media Marketing            Software Product Maintenance      Productions & Graphics     FranDesk™ – Franchise Management Solution
       Branding & Promotions             System Integration                Event Management
       Reputation Management             Data Entry                        Professional Blogging      From restaurant chains to financial institutions, and
       Video/Audio Podcasting            Graphics Designing                                           industrial supply chain management; our sofware
       Corporate Identities                                                                           solution “FranDesk” offers the most high-tech
                                                                                                      Processes       Management,     Franchising,      and
       Social Media Add-ons             Copywriting                        Blog Awareness Programs    Communication Solution with a wide range of
                                                                                                      functionalities to the clients.
       Social Media ROI calculation     Surveys Satisfaction               Trainings & Seminars
                                                                           Events                     Our highly optimized solutions have been accredited
       Social Media Applications        Feasibility Reports
       Mobile Applications                                                 Blog Consulting            worldwide and we have a diverse clientèle in all time
                                        Content Writing for Websites
                                                                           Blog Design                zones.
                                        Article Writing
                                        Professional Documentary           Custom Newsletter Design                             http://twitter.com/frandesk
                                                                           Blog Branding & Identity
Highly Motivated
                                                       All UltraSpectra's executives and employees receive comprehensive training and
                                                                     remain in constant contact with their colleagues all over the world.




                                         Our Team


ZunNurain Khalid
Executive Director
                                                        Muhammad Saqib
+92 332 5141048                                                                              Qazi Shahbaz
                                                                 Director IT
zunnurain@ultraspectra.com                                                                   Director Media & HR
                                                          +92 321 5270610
Twitter: @zunnurain                                                                          +92 333 5338211
                                                      saqib@ultraspectra.com
                                                                                             kazishahbaz@ultraspectra.com
                       Zulkifl Khalid    Qazi Saleem
                                         Director Projects                                                     Asma Chang
                Director Operations
                                         +92 321 5021298                                                 Director Marketing
                     +1 647 7708615
                                         qazisaleem@ultraspectra.com                              asma.chang@ultraspectra.com
              zulkifl@ultraspectra.com
                                         Twitter: @qazisaleem                                         Twitter: @asmachang
                   Twitter: @zulkifl
Interested?
Contact us to find out how we can help you increase your
online visibility and brand presence.
                                                            Connect With Us
Simply visit www.UltraSpectra.net to find out the best
internet marketing solutions available on the internet or   http://www.facebook.com/ultraspectra
email at support@ultraspectra.com                           http://www.twitter.com/ultraspectra
If you are interested in our services and products and/or
want to know more about UltraSpectra, do not hesitate to
contact us:

UltraSpecrta (Pvt.) Ltd.
Office 2-B, A-1 Plaza,
F-10 Markaz, Islamabad,
Pakistan

Tel. +92 332 5141048
contactus@ultraspectra.com
www.UltraSpectra.net

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Service Profile Ultraspectra Pakistan

  • 1. Brand Yourself! /’ Ul-tra-Spec-tra / Defined as a group of bright colors of spectrum. In its literal meanings it is a hub of people from varied skills and educational backgrounds Internet Marketing, Corporate PR & Social Media Solution
  • 2. Location Who We Are UltraSpectra has a good presence in multiple coutries across the globe. Headquarted in Islamabad, it has its outlets in Canada, Saudi Arabia, Slovakia and Denmark. UltraSpectra (Pvt.) Ltd. provides IT, web design and development, e- marketing and SEO, blogging and content writing, event and knowledge management services. With a team of competent and energetic professionals, we help you develop and implement your idea, products and services. We have internationally acclaimed trainers providing you with the best social media and IT trainings. UltraSpectra has taken the concept of web entrepreneurship to the next level & provides knowledge services in all spheres of web. In a broader term, we fulfill your need to brand yourself and strengthen your presence in the virtual world. We have been providing IT solutions and e-marketing services to various industries including CPG/ Manufacturing; Energy/ Utilities; Agriculture and Livestock; Financial Services; Healthcare; Higher Education; Hospitality; Insurance; Retail; Travel/Entertainment; and various Emerging Markets.
  • 3. UltraSpectra’s Consumer and Brand Marketing Practice understand that today's world is consumer- centric and that relevant brands exist to provide their consumers with memorable experiences and a sense of community. Ultimately, brands are extensions of consumer aspirations and desires. That's why, whether our client's business goal is to increase mind-share among consumers or drive trial and repeat of products, our team creates unique, fully integrated programs— programs that capitalize on brand equity as well as leverage strategic partnerships and the interactive nature of today's consumer to broaden reach and stimulate demand. UltraSpectra understands the power of brands. Hence, our approach enables us to create strategic, integrated programs for Companies spend millions of dollars on their both leading and burgeoning brands. We offline marketing campaigns and How our Social follow a step-by-step roadmap to make an advertisements in order to brand their authority brand online i.e. discover your products and businesses. In this context, a Media strategy passion; discover the need; test your market; good online strategy is one that can easily be focus your efforts; and be a brand. incorporated with the offline strategy and go parallel with it. With our Online PR fits in with Management & Social Media Solution, your company will have an added benefit of an other Media overall integrated solution for all their (Electronic & Print) marketing efforts; online plus offline.
  • 4. 10 Reasons To Invest In Our Internet Marketing Strategy At UltraSpectra's we a values, principles and beh When you work with UltraSpectra to develop and execute your Internet marketing strategy, you’ll be joining the long list of companies that has experienced exactly what the web can do, with our help. Enhanced Image 1 Social media is currently the most effective way of reaching the to the target audience i.e. primarily the youth. With the blend of services UltraSpectra offers, your company not only gets to engage with its audience but also, enhance its image as a trendy, up-to-date and a creative company that the audience can relate to with ease. Differentiating From Competition People who get heard in the online world are the ones who command greater presence. As your company gets more socially popular, it can have an authority over the audience. This, in turn, can give Telenor a major 2 competitive edge in the online world. Creating Positive Publicity 3 In the online world, it is always the passive companies that get the most ragging from the users. With a combination of various techniques used, your company will have the opportunity to become active and attentive on the web. This will give news-savvy bloggers something to write about. As a result, Telenor will have an increased publicity via word-of-mouth. Driving Sales 4 The ultimate purpose of any strategy is to drive sales. With its active participation in the online community, your company would be bound to attract prospects who are always hungry for a fresh change. We increase your website’s return on investment comes from conversions: sales, leads, or blog subscriptions to encourage future sales and leads. Client Conversion 5 A typical Internet marketing agency will focus on increasing the number of visitors to your site. UltraSpectra isn’t a typical Internet marketing firm. While increasing the number of visitors to your site is important, it shouldn’t be your only goal. We at UltraSpectra, focus on increasing both the number of visitors and conversions of our clients’ website.
  • 5. Increased Website Traffic If your website isn’t listed at the top of the search engines for your market's 6 keywords, your competitors are taking away a big chunk of your profits. UltraSpectra can create the online buzz about your company, its products and services that brings in the visitors. A successful and relevant viral social media post implemented by a cutting-edge Internet marketing agency like UltraSpectra can drive thousands and thousands of visitors to your website. Marketing Consultancy We analyze your company, including your goals, customer-base, competition, industry, and budget. Then we build a personalized, detailed Internet marketing consulting that will take your company from where it is today to 7 where you want it to be. We’ll work with you to tweak this game plan to perfection. Evaluation Of Performance 8 We monitor your results and optimize your Internet marketing strategy as needed, so you’re always getting the most from the web. Client Satisfaction As a direct result of producing real, bottom-line results, we continue to grow at a record pace. We enjoy a nearly 100% renewal rate with all our clients. 9 Accountability & Measurable ROI 10 Everything we do is 100% measurable and we are accountable to our clients for producing a profitable ROI. One stop solution for Internet marketing If you had thought that your job is done once your website is made and you can sit back and watch it work wonders for your business, you have never been more wrong. This myth is one of the main reasons why a website fails - and because it is not maintained, you gradually find the information on it becoming out of date and irrelevant to your business. That brings you to the dilemma of who is going to do regular updating and changes that will be required, and that too when you have no clue of the technicalities that lie behind it. That is where UltraSpectra can help make your lives easier; by developing an Internet Marketing strategy just for you.
  • 6. Our Internet Marketing & PR Management Plan encompasses the key aspects Internet Marketing & PR related to specific PR-related information flow, content creation and channels used to promote your brand. As a result of UltraSpectra’s strong existence in print Management Plan media as well as on the internet, we offer your company extensive benefits of wide press coverage in all UltraSpectra news channels; third-party PR agencies; and various distribution options; in addition to a team of professional writers to create the press releases specific to your company and industry. We have combative and preventive reputation management plans along with complete crisis management strategy to help protect your company’s reputation. Others Provide Services; UltraSpectra Builds and Executes Your Personalized Internet Marketing Strategy Chances are, you’re looking for a company that can provide you with the Internet marketing services you need to increase your online presence and extend your company’s reach over the marketplace. That’s what sets UltraSpectra apart from the sea of firms that call themselves Internet marketing providers. The end result of PR Strategy is a comprehensive, personalized PR campaign to boost effective, long-run public relations of your company with your stakeholders. For online PR management we use various tools including the Social Media and SEO. We help our clients get prominent in its niche. Following services explains all the components which we use for Online PR and Reputation Management. The foundation of any profitable internet marketing campaign is a Search Engine Optimization fundamentally- sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, Strategy qualified traffic flowing to your website. Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century. Keyword Reseach & Pay Per Click Management Identification The most relevant and specific key-phrases are selected, based PPC (Pay-Per-Click) advertising is the most accountable form of on your existing analytics data (if available), competitor’s meta advertising. You can set an exact budget and only pay when a tags, and keyword discovery tools. UltraSpectra then chooses visitor clicks on your ad to visit your site. We make graphically the best key-phrases relevant to the competitiveness of your sound adds for you according to different resolutions and sizes search market. Ideal key-phrases range from extremely general and then select and paste them on the best websites, blogs, (more competitive) to very specific (less competitive). Specific social media sites according to your niche market. key-phrases do not necessarily mean fewer conversions: The It has so many advantages over traditional marketing more specific the keyword, the more focused the traffic. campaigns.
  • 7. Social Media Networking Link Building UltraSpectra can help your company take advantage of this Developing an effective link building strategy is essential to your audience. We have developed a system to make the most of the website's success on the Internet. Link building campaigns make outstanding traffic possibilities from social media. a website more relevant, translating into higher rankings in search engines. The success or failure of a link building campaign We create the official groups and fan pages for your college on largely rests on knowing where to obtain links that maximize more all the major social media networking sites and then carry your site's search engine relevancy. on the campaign on these sites to build a strong fan following for you. In this way you become popular among the masses and We review your company, your goals and your site to develop a become the most talked about institution in your niche market. plan that is right for you. We utilize many different resources, As your social media firm, we'll help you define which kind of from directory submissions and article submissions to social user you should be targeting and which channels to use to media bookmarking and forum profiles. maximize your traffic and social media conversions. Electronic Newsletter Competitior’s Analysis Optimization An email newsletter offering your customers value-added At UltraSpectra, our highly professional team prepares a information is a great way to make the most of an opt-in mailing Competition and Ranking Gap Analysis Report in comparison to list. Once we establish your email list through sign-ups on your your competitors. This is done after careful examination of the website, your emails would be sent on a regular (but not too Page Rank, link-backs, and SEO levels of your competitors. We frequent) schedule and provide your recipients with valuable analyze the possible reasons of the gap and recommend and content. Successful email marketing campaigns include implement possible solutions to make a stronger online announcements of sales and products. presence for you.
  • 8. Lead generation is increasingly becoming popular with all Lead Generation businesses, especially because the results are productive and encouraging. UltraSpectra advertises and promotes your goods or services on many popular websites and provide you with quality leads. Since the leads we provide to you are just suitable for your products and services the chances of converting them into sales are almost certain. This service allows you to make sales in the most cost and time effective manner. The current revolution in personal writing and instant publishing Corporate Blogging is called blogging. A business blog is an informal, easily maintained way to regularly communicate with your customers and employees. Unlike traditional media that require lead time for publishing, blogs are frequently updated, often daily, online journals of opinions, information and links to interesting content online. Blogging matters to business because blogging can represent your company in a positive light. Blogs can help you do market research. Blogging Trainings: We provide blogging trainings and conduct blogging workshops regularly and can provide it to your company employees to maximize the engagement of your brand family in blogging and thus creating an environment of interaction and loyalty. What You Gain? This training will enable you to understand the following blogging concepts: Step wise procedure of setting up a blog Performance check Tools and SEO strategies Meeting the professional bloggers from your own city Why a blog is important and how to do one for yourself How to manage your Facebook profile What is twitter and LinkedIn and how to use it for business and work How to create your own YouTube channel and do video editing How to bring a culture of innovation in your life and company
  • 9. We all understand that the new media presents a huge Webdesign & Development opportunity. The challenge is to cut through the clutter and get the customer to visit you. A bigger challenge is to sustain his Services interest, convert it into desire and then propel him to take a decision - in your favor. We set the stage and delight your customers through an artful and contemporary presentation of your website. The most important facet of the AIDA model (Awareness, Interest, Desire and Action) is action. All our efforts are directed towards making the customer act through our innovative and top class website designs. How Will A Website Benefit Your My Competitors Have Website, Business? Should I Worree? Having a web site is an inexpensive and effective advertising Yes! Everyone has noticed the recent abundance and tool. A web site will expand your client base worldwide popularity of a company web site. If your competitor has (or because it allows your customers to visit your business and doesn't have) a web site your company definitely needs one! gather information about your products and services when it Your new web site will enable you to compete on an is convenient for them. Having a web site turns your business advanced, professional, and technological level with your from local to international. Imagine a storefront with its door competitors. open to every country, every city, every home, and every business! Think about that for a minute. Having an electronic storefront (a web site) costs only a fraction of what a "brick and mortar" storefront would cost your company. Does My company Really Need A Website? Only if you want your company to grow. Your company can The customer feels as though your company sees his sell products or services worldwide directly to customers, time as valuable and encourage them to obtain information about your The customer will look at your products online with a company while they shop/visit your web site. Consider this scenario: a customer walks into your business, but is hastily more relaxed and ready to purchase approach browsing. He doesn't have much time, but would love to see You did not lose a customer - he went to your electronic more. He stops by the customer service desk and asks, "Do storefront and your company maintained this customer you have a web site?" The clerk smiles proudly and hands because of the availability of your web site! him a business card with the company's web address boldly Your employee knows that the company she is working printed in large letters. "Please visit our web site whenever for is serious about staying competitive and successful you like, sir." At minimum four things just happened in this scenario:
  • 10. E-Commerce Enabled Websites Standard Web Applications The site will be optimized according to the international The most common web application you must be using standards of e-commerce website. The subscriber will be almost every day is an e-mail like hotmail, yahoo etc. able to make a personal account on the portal and Other web-based application that are used frequently to maintain it. interact with clients, partners and other businesses are: Customer Relationship Management End-to-end web based recruitment Embedded Blogging Mechanism Online customer support software Blogging solution will be another feature that will be Online product database development embedded in the system in-order to capture the Online ordering systems attention and get maximum subscribers through the Secure client areas word spread through the embedded blog. Web Content Management Systems Website Maintanence Service Data Management System Your new website design and development is live! Now Data Management Solutions offers multiple alternatives you need a way to keep your site updated with fresh, to meet your data entry needs, with a 99% accuracy. accurate content. By regularly updating your site, you’ll Samples of some services include, but are not limited to: improve your search engine rankings, increase your Customized database design to house your data entry needs number of visitors, and strengthen your company’s Next-day return services of project materials online presence. A website maintenance plan is key to Report generating the ongoing success of your website. As Internet trends Electronic data transfer and technologies are constantly evolving, and your Label/Envelope production business is growing, UltraSpectra website maintenance Meeting daily deadlines plans ensure your site evolves with the changing demands. Web Portal Mentoring & Support This phase will include all the initial training related to portal, its handling, e-commerce and the blogging training as well. Our correspondent will train step by Website Copywriting Service step systems about the portal. The best website copywriters don't write. They speak. Their words jump off the page and into your ear; they talk right to you. They can weave a web of intricate Event Management & Production We do all kinds of events i.e corporate evevets , saminrs , information for the informed investigator, or just sit and conferences , concerts and brand launching and chat. They don’t write to be read, they write to be heard. promotions, educational and industrial expos. Production: All types of documentories , music and Ad videos, short films and annimation.
  • 11. No matter what your business, we all want more traffic, and more importantly, we want that traffic to turn into customers. With this common goal in mind, UltraSpectra is dedicated to providing our clients with the tools and feedback to make your website and services successful. Our Services We provide a complete software solution package for companies and professionals. Our services fall under following 5 categories: SEO/SEM and e-Marketing IT Solutions Training Programs Online Advertizing Campaigns Search Engine Optimization Web Design & Development Software Product Development Social Media Marketing Knowledge Management Our Product Social Media Marketing Software Product Maintenance Productions & Graphics FranDesk™ – Franchise Management Solution Branding & Promotions System Integration Event Management Reputation Management Data Entry Professional Blogging From restaurant chains to financial institutions, and Video/Audio Podcasting Graphics Designing industrial supply chain management; our sofware Corporate Identities solution “FranDesk” offers the most high-tech Processes Management, Franchising, and Social Media Add-ons Copywriting Blog Awareness Programs Communication Solution with a wide range of functionalities to the clients. Social Media ROI calculation Surveys Satisfaction Trainings & Seminars Events Our highly optimized solutions have been accredited Social Media Applications Feasibility Reports Mobile Applications Blog Consulting worldwide and we have a diverse clientèle in all time Content Writing for Websites Blog Design zones. Article Writing Professional Documentary Custom Newsletter Design http://twitter.com/frandesk Blog Branding & Identity
  • 12. Highly Motivated All UltraSpectra's executives and employees receive comprehensive training and remain in constant contact with their colleagues all over the world. Our Team ZunNurain Khalid Executive Director Muhammad Saqib +92 332 5141048 Qazi Shahbaz Director IT zunnurain@ultraspectra.com Director Media & HR +92 321 5270610 Twitter: @zunnurain +92 333 5338211 saqib@ultraspectra.com kazishahbaz@ultraspectra.com Zulkifl Khalid Qazi Saleem Director Projects Asma Chang Director Operations +92 321 5021298 Director Marketing +1 647 7708615 qazisaleem@ultraspectra.com asma.chang@ultraspectra.com zulkifl@ultraspectra.com Twitter: @qazisaleem Twitter: @asmachang Twitter: @zulkifl
  • 13. Interested? Contact us to find out how we can help you increase your online visibility and brand presence. Connect With Us Simply visit www.UltraSpectra.net to find out the best internet marketing solutions available on the internet or http://www.facebook.com/ultraspectra email at support@ultraspectra.com http://www.twitter.com/ultraspectra If you are interested in our services and products and/or want to know more about UltraSpectra, do not hesitate to contact us: UltraSpecrta (Pvt.) Ltd. Office 2-B, A-1 Plaza, F-10 Markaz, Islamabad, Pakistan Tel. +92 332 5141048 contactus@ultraspectra.com www.UltraSpectra.net