1. Marketing/PR
Committee
Charter
and
Activities
for
2013/14
Strategic
Goal:
There
is
a
consistent
and
well-­‐promoted
RST
identity
in
the
community
that
results
in
the
active
development
and
maintenance
of
strategic
relationships
with
community
leaders,
community
influencers
and
contributors.
CHARTER:
4. This
committee
oversees
all
advocacy
efforts.
1. Creates
a
Gorilla
Marketing/PR
Plan
for
greater
visibility
for
the
organization
in
the
area
of
m edia,
public
relations,
public
5. The
committee
m onitors
all
marketing
materials.
advocacy
and
general
m arketing
efforts.
6. It
establishes
guidelines
t o
insure
consistency;
t he
brand
image
and
2. Keeps
Board
apprised
of
significant
media
coverage
and
content
consistent
t o
t he
Case
for
Support
outreach
e fforts.
7. Its
annual
plan
m akes
provisions
t o
reach
out
to
as
m any
3. Helps
identify
resources
for
assisting
in
t he
implementation
communication
channels
as
possible
especially
in
helping
the
of
an
annual
m arketing/PR
plan.
Resource
Development
Committee
reach
its
target
m arkets.
Objectives
for
2013/14
:
Develop
and
implement
an
Outreach
Plan
that
primarily
assists
RST
to
increase
its
funding
base
and
Friends
of
RST.
Friends
of
RST
will
result
in
increased
#
of
volunteers,
increased
program
components,
board
members
and
donations.
Committee
members:
ACTIVITES
TO
ACHIEVE
OBJECTIVE
DATE Point RESOURCES NEEDED DONE
Due Person
1. Develop
an
annual
outreach
plan
that
includes
some
of
the
tasks
below
and
the
start
of
an
annual
membership
plan
2. Organize
"Friend
Raising"
events
to
help
develop
donors,
more
volunteers
and/or
board
members
and
work
with
Fund
Development
Committee
for
prospects
to
invite.
3. Send
press
release
for
Launch
event.

2. 4. See
that
RST
is
linked
to
all
schools
websites.
5. Present
our
Case
for
Support
to
SAUSD
Board
6. Reach
out
and
develop
a
relationship
plan
that
includes
OCDE
contacts
and
others
of
influence
to
our
cause.
i.e.
UCI,
Major
funders,
local
legislators,
AISS,
etc.
7. Attend
at
least
5
outreach
events
during
the
year
8. Work
with
Fund
Development
Committee
on
the
Annual
Appeal
letters.