1. Alternative Publishing Formats
Introducing
a new technological
breakthrough to help
publishers increase
sales with no risk or
upfront costs.
About our patent-pending conversion technology
ReadHowYouWant offers a
ReadHowYouWant has developed innovative, patent-
win-win-win proposition
pending technology that renders us extremely efficient at
for publishers: creating and marketing new editions of existing publications
• Increased sales. into niche markets. This technology allows us to:
• fficiently and accurately mark up books
E
• o risk or upfront costs.
N into XML
• And 50% net revenue. • utomatically generate on demand editions in a variety of
A
alternative formats
The market for alternative-format publishing is
Because of our extensive experience in the area of alternative
largely untapped, representing significant profit
format technology, training and execution, rather than
potential for publishers. The challenge, up to now,
a software product, we offer ongoing, turnkey publisher
has been finding a cost-effective means to access
service enhancements designed to minimize product-to-
these niche and Long Tail markets — without any
market times in order to maximize publisher profitability.
significant development costs or risk.
In addition to making books available for purchase through
That’s where we come in.
our own website, readhowyouwant.com, we have formed
strategic partnerships with Amazon.com and other selected
online distributors to maximize our publisher partners’
market exposure and profit potential.

2. A win-win-win proposition for publishers:
Increased sales, no risk or upfront costs, and 50% net revenue.
Market-tested print-on-demand technology A full line of publisher services
ReadHowYouWant has spent years developing, ReadHowYouWant continues to upgrade and
testing and refining its proprietary conversion refine its publisher services offering as a reflection
technology by creating — and successfully of our ongoing commitment to enhance
marketing — a library of over 3,000 out-of- and strengthen these business-to-business
copyright titles. relationships. We currently offer:
• Sales and marketing
Now ReadHowYouWant is making this same
patent-pending technology available to publishers • Typesetting
looking to offer custom individualized editions • Manuscript conversion
— on demand and at a profit — in a variety of
• Print-on-demand setup
special formats*:
• And other digital asset distribution services
• Large print in multiple sizes
• Special formats for print reading disabilities For information on how we can customize a
program to meet your specific publishing needs
• Reader-customized print formats
and objectives, please contact your local
• Audio — MP3 ReadHowYouWant sales representative:
• EBooks
Australia:
• DAISY Christopher Stephen
• Braille +61 2 9331 4047
cstephen@readhowyouwant.com
* o download a copy of our sample formats,
T
please visit our website at:
North America:
http://www.readhowyouwant.com/Format/
Maureen Watts
download.aspx
+1 503-922-0778
These new process innovations will be transparent mwatts@readhowyouwant.com
to consumers, while offering first-to-adopt
publishers a distinct competitive advantage. United Kingdom:
Christopher Hume
+44 7770 771653
mcmhume@readhowyouwant.com
Australia • +61 2 9331 4047 • cstephen@readhowyouwant.com
North America • +1 503-922-0778 • mwatts@readhowyouwant.com
United Kingdom • +44 7770 771653 • mcmhume@readhowyouwant.com
www.readhowyouwant.com
Copyright 2008. ReadHowYouWant LLC. All rights reserved.