Pat has lots of experience in consumer and hi-tech marketing. He's worked in industry segments driven by "fast growth, fierce competition, and innovation." One of his key strengths lies in bridging the "understanding gap" in complex technology. He has launched over 100 products on behalf of 30 companies, while serving as a VP of marketing and advertising agency VP. Pat was a co-founder of a startup that raised $8MM during the dot com era.
Pat's consulting practice focuses on helping companies get the results they want by telling their stories more effectively. Pat describes his workshops as "provocative" - especially for engineering and technical folks. He holds a bachelors degree in psychology from Loyola University/Chicago.
4. Who is this guy?
What does he do?
Why should I care?
www.slide12.com
5. Who Is This Guy?
Pat McNamara www.slide12.com
What Does He Do?
Get Funded Faster.
Why Should You Care?
Promise: One Idea – Change The World
www.slide12.com
8. What Do Lousy Pitches Cost?
600
pitches
Death Zone
30
due diligence
8
term sheets
2
funded
www.slide12.com
9. Overheard at Angels lunch
“….based on what I just saw - I wouldn’t give
that guy a dime.”
“If he can’t pitch his own idea he sure can’t run a
company!!”
www.slide12.com
12. Was The Last Election About Issues?
www.slide12.com
13. Non-Rational Decision Making
Decisions –based on deeply-held beliefs/values.
Knowledge doesn’t matter much.
If facts mattered no one would drive drunk, eat
junk food, smoke or drop out of school.
www.slide12.com
17. Al Gore, Loser - 2000
Vague Goal
No Passion
Body Language – Smirking
Misread Audience
Untruthful – fuzzy math
SNL ridicule
www.slide12.com
18. Al Gore – 2007 Nobel Prize, Academy Award - Using PPT
Became A Storyteller
Got Attention
Provoked Desire - Better Future
Inspiring Idea
Stepped into Leadership
Posture
www.slide12.com
19. The Truth About Audiences
Consumers
Emotional
Dumb
Greedy
Lazy
Scare Easily
www.slide12.com
22. Emotional – Investors Bet On People They Like
100 100 100
students students students
30:00 3:00 :30
Video Video Video
Question: Is the guy in the video a good teacher?
www.slide12.com
32. Scare Easy - Don’t Heighten Their Fears
www.slide12.com
33. Scare Easy - Don’t Parade Academic Plumage
Thermoelectric “heat from smokestacks”
Photovoltaic “energy from sunlight”
Oscillations “vibrations from cars on the bridge”
www.slide12.com
34. …so when you add a slide – or add
something to a slide ask,
“…who am I doing this for?”
www.slide12.com
36. More than 4,000,000 children under 5 die
in Saharan Africa every year.
In Saharan Africa, child mortality rates
are running at an rate of 172 deaths
per 1000 babies born.
Please donate to the Red Cross.
www.slide12.com
