The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of course the user is only too well aware that they are paying for the priviledge…. This talk will examine the challenges as they have applied to a live mobile service - Flirtomatic.

1. Creating a persuasive service interface in mobile P.Prakash | Head of Product

2. What is persuasion?

6. What is persuasion?

8. Image?

9. Value?

10. Satisfaction? Image: http://www.wiiinjury.com/

11. Contextual touch points?

12. New phones create new behaviours

15. Let’s try an experiment... Swap phones with your neighbour and try texting yourself

16. The Funnel Marketing Registration Active Payment

17. Time New user Returning user

18. Principle 1: EG: Flirtbomb Turn emotional goal into actionable statements

19. Principle 2: EG: Action palette Keep trigger-design - Minimal, consistent but widely recognisable.

20. Principle 3: Easy sampling Design for easy trial/sampling a service

21. Principle 4: Make benefits socially meaningful to user’s context

22. Principle 5: Monitor usage to tweak access points < Daily activity report graph goes here. Confidential >

24. Examples of what works. ..

25. Skype

26. Orange Wednesdays

28. Howie’s

30. Let’s try an experiment... Swap phones with your neighbour and try texting yourself