SlideShare a Scribd company logo
1 of 6
Download to read offline
id21 insights 69                          l      September 2007



          i d21 insights
                 research findings for development policymakers and practitioners



Mobile phones                                                                                                Contents

and development
                                                                                                  Editorial	                                1
                                                                                                  Micro-entrepreneurs in Nigeria	 2
                                                                                                  Mobile Ladies in Bangladesh	              3
The future in new hands?                                                                          Unequal gender relations
                                                                                                  in Zambia	                                3

‘Explosive’ is the only way to describe mobile phone growth.                                      Beyond the three billion mark	            4
Half the world’s 6.5 billion people now use a mobile (up from                                     Mobile banking	                           5
two billion just two years ago). There are more than twice as                                     Poor households in Jamaica	               6
many mobile owners in developing countries as in industrialised
countries. Subscriber growth rates in developing countries are
                                                                                                 the best known examples is the creation of
25 percent per year – and double that in Africa.                                                 new livelihoods for women running each
                                                                                                 Grameen Village PayPhone in Bangladesh.
More and more development workers              coastal markets, to improved relief               Many others worldwide are also making a
tell stories of mobile surprises – not just    planning in the wake of recent Peruvian           new living through activities like re-selling
who is using them, and where they              earthquakes.                                      airtime and prepay cards, or even selling
are using them, but also how they are             In this issue of id21 insights, Ananya         ringtones and phone covers.
using them. Through mobiles, the first         Raihan describes use of mobile phones                As with all technologies, where there are
digital information and communication          to deliver information to Bangladeshi             benefits, there are also inequalities. As we
technologies (ICTs) have reached poor          villagers, often to those from particularly-      talk of the ‘digital divide’, so we can talk of
households and communities. In less than a     excluded groups or locations. This has            a ‘mobile divide’ between people who have
generation, the majority of poor people will   helped them solve a variety of problems           mobile phones and those who do not. There
have access to mobile phones and services.     – mainly related to health and agriculture        may also be inequalities amongst people
   What difference will this make? Mobile      – that would otherwise have been costly           who have phones, because of the social
ownership brings two types of benefits.        or difficult to address.                          context into which all new technologies are
   Incremental benefits improve what              Transformational benefits offer                introduced, and by which they are shaped.
people already do – offering them faster       something new – new ways to access                   Daniel Miller reports on the various
and cheaper communication, often               services and support livelihoods. Evidence        impacts of mobile phone use on different
substituting for costly and risky journeys.    on this is only just emerging because it          groups in Jamaica. Those already employed,
Evidence is diverse – from fishermen in        relies on a mobile’s ability to be ‘more          in some cases, use mobiles to make money
Kerala, India, earning more money and          than just a phone’. Jonathan Donner               by selling more of their goods and services.
wasting less fish by phoning different         summarises one area of promise: ‘m-               By contrast, those who are unemployed use
                                                                  banking’, which is             their phones to try to get money by ‘link-up’
                                                                  allowing wider access          with broad social networks.
                                                                  to banking and other              Abi Jagun shows that mobile ownership
                                                                  financial services.            has benefited producers in Nigeria’s informal
                                                                     In addition, there are      textile sector, increasing their trade at the
                                                                  production benefits that       expense of those who lack access to mobile
                                                                  come not from using but        telephony. But she also describes how those
                                                                  from selling mobiles and       in powerful positions in the supply chain
                                                                  related services. One of       are strengthening their position through
                                                                                                 mobiles. Likewise, Kutoma Wakunuma
                                                               Making a call at a phone
                                                                                                 traces the interplay of mobiles with
                                                               booth run by Douglas Oduori       husband-wife relations, describing how
                                                               in Funyula, Kenya. He             phones have become a new means for
                                                               operates a handset which
                                                               is modified to function as
                                                                                                 expression of an old story: the oppression of
                                                               a Global System for Mobile        women by men.
                                                               communications (GSM) wireless        And, as with all technologies, there is
                                                               phone. The area recently          hype and then there is the reality. The
                                                               received mobile phone coverage,
                                                               so telecommunications             growth and potential impact of mobiles
                                                               companies, including Celtel and   are phenomenal. Mobiles can be seen in
                                                               Safaricom, are fighting for a     action, for example, helping deliver on every
                                                               share of the market
                                                               © Sven Torfinn/Panos Pictures,    one of the Millennium Development Goals
                                                               2005                              – including poverty, education, equality and
                                                                                                                                                   t




                                                        www.id21.org
www.id21.org
    health. But technology has limits. Some limits    policies and private business will work for            services that cross existing boundaries
t



    are imposed by the social context. Others are     the majority of mobile service delivery. But           and present governments with new
    imposed by the ‘physicality of development’:      they must be combined with government                  decisions. How, for instance, should
    we cannot reduce all of development into the      intervention and regulation to ensure the              they handle the overlap between
    bits and bytes that mobiles handle. Actual        poorest people are not excluded.                       telecommunications and financial
    money must still be transacted; face-to-face         Development actors must also plan for               regulation now that mobile phones allow
    meetings must still occur; and real goods         the future. To date, mobiles in developing             airtime to be used as currency?
    and infrastructure must still be produced         countries have been understood mainly as a        The implications of all these cannot be
    and used. What we expect of mobiles must          means to provide connectivity: the promise        understood simply by generalising from past
    therefore have limits.                            of fixed-line telephony finally delivered to a    research on other ICTs. Governments and
       In mobile policy and practice, as well         mass market because mobiles have better           others need to build specific knowledge
    as limiting expectations, we should also          fit (to needs, income and culture), better        about these new capabilities.
    recognise the lessons from existing work –        functions, and different corporate strategies       We have heard about the ‘information
    on telephony, on ICTs, on communications,         and government policies.                          revolution’ and the ‘digital revolution’ in
    and on development more generally. At                Mobile phones are more than just a             development. Tempting though it may be,
    the project level, this means adopting            fixed-line alternative, however. Policies and     we should avoid talk of a ‘mobile revolution’.
    good practices such as involving users and        strategies must now recognise that they are       Yet this is also more than just a ‘mobile
    matching designs to local realities.              also:                                             evolution’ – for the next decade or more, we
       At the policy level, lessons are urgently         l	Mobile – this ‘communications on the         will continue to be surprised by the ways in
    needed because many development actors                  move’ means people can engage in            which these new technologies interact with
    are ‘playing catch-up’:                                 development activities that previously      development processes.
       l	Governments – too focused on                       would not have been possible. For
          fixed-line telephony – are only just              example, although mobile phones             Richard Heeks and Abi Jagun
                                                                                                        Development Informatics Group, Institute for Development
          appreciating the reality of mobiles’              enable state surveillance, to what          Policy and Management, School of Environment and
          domination of the field.                          extent can they also allow citizens to      Development, University of Manchester, Manchester,
       l	Most donors and international agencies             monitor the state (see box on page 4)?      M13 9PL, UK
                                                                                                        richard.heeks@manchester.ac.uk
          – obsessed about rural telecentres             l	Multi-functional – what are the              abi.jagun@manchester.ac.uk
          often based on unsustainable European             opportunities, now that many of the
          models – were caught unawares by the              world’s poor communities have access        See also
                                                                                                        Mobiles and Development: Infrastructure, Poverty,
          popularity of mobiles.                            not just to a phone but to a camera,        Enterprise and Social Development, UK Development
       l	Only private firms have been paying                calculator, audio player, video player,     Studies Association ‘Information, Technology and
          attention, getting on with the business           timepiece and – soon enough – a             Development’ Study Group, workshop summary and
                                                                                                        papers, 2007
          of addressing demands and needs.                  platform for email and Web use, all         www.sed.manchester.ac.uk/research/events/
    Tim Kelly discusses some of the policy                  built into one device?                      conferences/mobile.htm
    lessons that should be learned. Liberal              l	Cross-functional – they bring together




    Micro-enterprise
                                                      on middlemen, travel and meetings. Trade          appears that mobiles are increasing the
                                                      has been slow, costly and even risky, given       difference between those who can afford
                                                      the physical dangers of travel in Nigeria.        access to a mobile (who find greater
    and the                                              The study found mobile phones
                                                      benefit everyone in the aso oke industry.
                                                                                                        opportunities to trade) and those who cannot
                                                                                                        (who find they have fewer orders). Also,
    ‘mobile divide’                                   They provide the first reliable access to
                                                      telecommunications. They also:
                                                                                                        micro-entrepreneurs with established business
                                                                                                        networks benefit more because access to a
    New benefits and old inequalities                    l	increase awareness of opportunities for      phone rarely leads to new business contacts.
    in Nigeria’s informal sector                            trade                                          It is important to recognise that:
                                                         l	shorten the time taken to fulfil orders         l	Physical communications – supported
                                                         l	substitute for travel or complement it by          by transport and roads – still matter to
    Mobile phones are starting to penetrate                 improving coordination of visits                  micro-entrepreneurs, even in an era of
    the informal sector in developing                    l	reduce communication costs in terms                mobile digital communication.
    countries. Do they bring benefits?                      of time spent travelling, transportation       l	Mobile applications in developing
    Reinforce inequalities? Both?                           costs, and the opportunity cost of                countries will not be used in the same
                                                            income foregone when travelling                   ways as in developed countries. We
    Information is vital to trade. Yet trade in the      l	reduce travel-related risks                        need specific research to determine the
    informal sector is shaped by information             l	improve monitoring of the production               real processes and impacts of mobiles in
    challenges. Information may be absent – for             process to reduce errors, improve                 development.
    instance customers do not know who to                   product quality, and increase customer         l	The ‘mobile divide’ will increase the
    buy from. Information may be uncertain                  satisfaction.                                     disparities in society unless new initiatives
    – suppliers can be unsure about what              However, the need to inspect items being                and innovations, including increasing
    prices they can charge. Information may           produced, the complexity of product                     the affordability of mobile phones,
    be asymmetrical – some participants know          design and the lack of trust between                    help reach those who are currently
    more than others. Micro-entrepreneurs can,        participants, means a continuing need for               disconnected.
    therefore, spend a lot of time travelling in      physical meetings. Mobiles therefore cannot
    order to gather information. They also rely       substitute for all travel.                        Abi Jagun
                                                                                                        Development Informatics Group, Institute for Development
    on middlemen – the link between them and             In addition, mobiles help reinforce existing   Policy and Management, School of Environment and
    their customers – who hold vital information.     structures and inequalities. Information and      Development, University of Manchester, Manchester,
       Mobile phones are starting to be used in       communication technologies (ICTs) promise         M13 9PL, UK
                                                                                                        abi.jagun@manchester.ac.uk
    this context. Can they make a difference?         to remove self-serving middlemen from
    A study of mobiles in the aso oke (hand-          trade. In the aso oke industry, however,          See also
    woven textile) sector in south-western            middlemen are driving the adoption of             Mobile Telephony and Developing Country Micro-
                                                                                                        Enterprise, Development Informatics Working Papers,
    Nigeria addresses this question. This is an       mobiles, using them to consolidate their          IDPM, University of Manchester, by Abi Jagun, Richard
    informal industry that suffers from typical       power and influence.                              Heeks & Jason Whalley, 2007
    information challenges. Customers and                ICTs also promise to make the situation        www.sed.manchester.ac.uk/idpm/research/
                                                                                                        publications/wp/di/index.htm#wp
    producers have traditionally relied heavily       more equal for everyone involved. Yet it

2 id21 insights 69                                                                                                                   September 2007
www.id21.org
‘Mobile Ladies’                                     Nearly half the queries are health-related
                                                    (skin diseases or advice on medicines, for
in Bangladesh                                       example). Over one third are agriculture-
                                                    related (animal diseases or how to increase
Connecting villagers to                             crop yields). Others are to do with education
livelihoods information                             (information on admission procedures
                                                    for instance), human rights (including
                                                    providing women with information about
Villagers often lack information they               legal processes in cases of dowry, rape and
need to help improve their livelihoods.             physical assault), or non-farm activities (like
Such information exists but is often                weather reports for fishermen).
denied to them by the lack of connection               The facility makes a crucial difference.
to mainstream information systems.                  Research shows:
Mobile phones can solve this problem.                  l	95 percent of queries are answered and
                                                         over 80 percent of users are satisfied
In 2004, the Development Research                        with the information they get.
Network (D.Net) in Bangladesh set up                   l	Villagers cannot afford their own
the Rural Information Helpline. Specialist               phones and 70 percent of users
helpdesk operators in the capital, Dhaka,                report having no local source for the
have Internet access and a database of                   information they seek. The poorest
responses to common livelihoods-related                  village covered was the greatest user of
queries. They also have links to a variety of            the Helpline.
relevant institutions around Bangladesh.               l	The main benefit is financial saving,           The ‘Mobile Lady’ in Bangladesh connects people
   Initially, however, many villagers were               with many examples of travel or use of          of different ages and occupations with a group of
disconnected from the Helpline: although                 potentially costly middlemen avoided.           experts who can advise on a range of livelihoods.
                                                                                                         She stands as a symbol of empowerment, and
mobile phone networks cover more than                  l	Women are key beneficiaries. Many               participating in this programme has improved her
80 percent of the country’s territory, in rural          women villagers will not go outside             own social status.
areas millions still cannot contact people               the home to seek information; 36                © D.Net
beyond their local villages.                             percent of the mobile service users are
   In response the ‘Mobile Ladies’ initiative            housewives.                                       l	draw on local community members to
was introduced. These women – with                     l	Mobile Ladies is a profession for women              act as the infomediaries
mobile phone in hand – go door-to-door                   in even the most remote villages and              l	act as part of a multi-channel (phone,
in their villages, listening to problems and             the project could ultimately lead to                email, letter) strategy for information
advising on how best they can be solved.                 employment of about 89,000 women.                   delivery
   In about half the cases this involves            Challenges remain, including cost,                     l	be truly user-driven, responding to
sending a letter or email via a community-          sustainability, turning information into                 communities’ needs.
based information worker. For the rest, a           action, and assisting the poorest people.
mobile phone call is made directly to the           However, the project has shown mobiles can           Ananya Raihan
                                                                                                         Development Research Network (D.Net), 6/8 Humayun
Helpline and an answer is provided instantly        help connect the disconnected and address            Road, Block- B Mohammadpur, Dhaka-1207, Bangladesh
or in a few days. A ‘no exclusion’ policy –         important social and economic needs.                 T +880 2 8156772 F +880 2 8142021
meaning that everyone can receive services             Key lessons include the ability of a mobile-      ananya@raihan.net
irrespective of literacy, physical handicap         based service to:                                    See also
or social status – has proved effective in             l	support an ‘infomediary’ model,                 Livelihood Case Studies, D.Net, Dhaka, 2007
creating confidence among the villagers.                 involving a person (intermediary) who is        www.pallitathya.org/en/case_studies/index.html
                                                                                                         Pallitathya Help Line, D.Net, Dhaka, 2005 (PDF)
   The Helpline was accessed by more                     able to add value to the communication          www.dnet-bangladesh.org/Pallitathya_pcc.pdf
than 4,000 users over a 15 month period.                 of information



   Mobiles reinforce                                and verbal abuse, particularly by men towards
                                                    their wives:
                                                                                                         airtime are still expensive, and women
                                                                                                         may be less able than men to afford their
   unequal gender                                   l	Some husbands accuse their wives of infidelity,    use. However, insufficient official statistics
                                                       thinking they use their mobile phones to          on a range of gender concerns relating
   relations in Zambia                                 communicate with lovers. They inspect call        to technology mean that these new
                                                       records on the mobile phones for proof, and       developments are difficult to analyse.
   Mobile phones affect more than just                 some order their wives to sell their phones.          For women, the social and economic
   communications. They can also reinforce          l	In a widely publicised case in the Zambian         advantages of accessing and using a mobile
   society’s unequal power relations. A                media, a man reportedly beat his wife because     phone far outweigh the disadvantages. But
   three-year study in Zambia looks at this,           he suspected her of having an extra-marital       those promoting and making policies for
   partly in terms of relationships between            affair after she refused to let him check her     mobile phones must understand that these
   husbands and wives.                                 calls and text messages.                          new technologies create problems as well as
      The study found that mobile phone access      l	Men often demand that their wives make and         solutions. These problems must be recognised
   and use has positive impacts for women. They        answer calls in their presence, although they     if they are to be addressed. Among other
   benefit from faster, cheaper communication          refuse to do the same.                            things, this will require much greater gender
   and a strengthening of family, friend and        l	There are popular songs referring to the social    awareness in policies and projects.
   business-related social networks. However,          difficulties that mobile phones have introduced
   mobile phones also provide a new focal              between men and women. They are light-            Kutoma J. Wakunuma
   point for social conflict between spouses           hearted but carry an important message about      Sheffield Hallam University, Sheaf Building 4114,
                                                                                                         Howard Street, S1 1WB, Sheffield, UK
   and can reinforce traditional gender power          the way this new technology is adversely          k.j.wakunuma@shu.ac.uk
   differences. This happens as some husbands          affecting gender relations.
   determine how wives use their phones, and        These findings suggest that new technologies         See also
   even whether or not they are allowed to          have become another aspect of oppression             The Internet and Mobile Telephony: Implications
                                                                                                         for Women’s Development and Empowerment in
   continue owning a mobile.                        of women by men, and a source of inequality          Zambia, Gender, ICTs and Development workshop
      Interviewees consistently reported problems   between them. These inequalities are not             paper, 2006 (PPT)
   of insecurity, insensitivity, mistrust and       just social: mobile phones can also reinforce        www.womenictenterprise.org/manworkshop.
   jealousy, which sometimes resulted in physical   economic gender differentials. Handsets and          htm



id21 insights 69                                                            3                                                          September 2007
www.id21.org

Beyond the                                                             Figure 1: Methodology for assessing gaps in the provision of phone services


three billion mark                                                     Highest
                                                                       cost per
                                                                                               Universal service frontier

                                                                       subscriber
In mid-2007, we passed the symbolic                                                            Market efficiency frontier
mark of three billion mobile phones in
use around the world. How did we get                                                                                                                            Access gap
here? And how will we reach the next
three billion users?                                                   SUPPLY
                                                                                                                                       Market gap
The spread of mobile phones across the
developing world is remarkable. In 1990,                                                         Existing access
there were only 14,200 mobile phones in
Africa out of a global total of 11 million. By                 Lowest
2005, this number had risen to 137 million                     cost per
out of a total 2.2 billion. Since then, around                 subscriber
one billion more mobile phones have been                                               Highest                                                                              Lowest
added, the majority in developing countries;                                           willingness                                                                          willingness
growth in Africa – more than 50 percent                                                to pay                                  DEMAND                                       to pay
per year – is the highest in the world.
                                                                Source: Winrock International/Pyramid Research ‘Costing ICT Infrastructure Needs for Africa’ ( Forthcoming, October 2007).
   Mobile phones are not just
complementing, or substituting, fixed-
line services. They often provide access                  l	Existing Access is the portion of a                             Winrock International and Pyramid Research,
to electronic communications for the first                   country’s population already served by                         covering 24 countries in sub-Saharan Africa,
time. In the Democratic Republic of the                      either fixed-line or mobile phones.                            found that 57 percent of people were
Congo, some 1.7 million new mobile                        l	The Market Gap is a measure of how                              already within range of a mobile signal. By
phones were added in 2005, reaching                          many more people than currently have                           improving the efficiency of existing markets,
a total of 2.7 million. By contrast, the                     service could be reached if markets                            a further 40 percent of the population
installed base of just 10,000 fixed lines                    were functioning efficiently.                                  could be served, with some US$3.0 billion
declined.                                                 l	The Access Gap measures those parts                             of market-led investment (Market Gap) by
   In a fraction of the history of fixed lines,              of the population that could only be                           2015. Only the remaining 3 percent would
mobile phones have come to dominate.                         reached with some kind of subsidy                              require government intervention, through
How did this happen? Technical innovations                   – capital expenditure, operational                             a subsidy of around US$2.1 billion (Access
helped: prepaid cards with low-value                         expenditure, or both.                                          Gap), as they live in areas outside the
recharges reduced economic barriers and               Research carried out for the World Bank by                            range of commercially-viable mobile service
modern handset design increased the                                                                                         provision.
prestige of ownership. But the right                                                                                            Moving beyond the three billion mark is
policies also had to be in place – a         From surveillance to                                                           a major challenge. It will require low-cost
mix of less government (liberalisation                                                                                      handsets and services, innovative funding
and competition) and more                    ‘sousveillance’ in elections                                                   schemes and, most of all, more efficient
government (regulation and licensing                                                                                        markets. Research evidence suggests,
                                             New technologies are often associated with                                     however, that it will be possible to almost
requirements).
                                             state surveillance of citizens. Mobile phones
   A key indicator of government                                                                                            double current levels of penetration before
                                             are no exception. Examples of surveillance and
policy has been the number of                censorship include tapping phones and tracking                                 services become uneconomic to provide.
operators allowed into the market.           journalists in China, and suspending all short                                 The development impact of that change,
Ethiopia, for instance, has maintained message services (SMS) during elections in                                           which could be achieved within a single
a monopoly: mobile penetration               Cambodia.                                                                      generation, is hard to predict. But it does
remained less than 1 per 100                    But mobile phones can also reverse the process to                           suggest a much faster rate of narrowing
inhabitants in 2006. In neighbouring         enable ‘sousveillance’ – bottom-up monitoring of the                           some development gaps than at any
Somalia, which has a similarly               state by citizens.                                                             previous time in human history.
troubled past but largely unregulated           In 2007, 500 NGO election monitors were sent out
                                             with mobile phones to polling stations in Sierra Leone.                        Tim Kelly
market entry, penetration is already
                                             Their job was to send reports via SMS/text messages.                           Standardization Policy Division, International
above 6 per 100 inhabitants.                 Benefits included rapid awareness of irregularities and                        Telecommunication Union, Place des Nations, CH-1211
   Other helpful policies include            unofficial voting tallies that could be compared with                          Geneva 20, Switzerland
allowing foreign investment and                                                                                             tim.kelly@itu.int
                                             official results.
ownership, and requiring the main               Less organised ‘souveillance’ also occurs. In the 2004                      See also
fixed-line operator to allow mobile          Ghanaian presidential elections, individual voters called                      Costing ICT Infrastructure Investment Needs for Africa,
operators to interconnect, and               radio phone-in shows by mobile to report intimidation                          study for World Bank, by Winrock International and
                                             or obstruction. This prompted a police response                                Pyramid Research, (forthcoming, October 2007)
make calls across their networks, at
reasonable rates.                            in a way that a direct call to the police might not
                                             have done – a reminder of the power of combining
   In simple terms, however, mobiles
                                             mobiles with other information and communication
work because they are driven by              technologies. Similarly, combining mobile phone
demand rather than supply, and
by needs rather than technology.
                                             cameras with websites has proven effective in
                                             reporting electoral misdeeds in a number of countries.
                                                                                                                                   What do you think?
Everybody, it seems, wants a mobile
phone. But how will ‘everybody’ get          See also                                                                          Please write and tell us your views
one?                                         Mobile Phones and Social Activism, MobileActive.org, by Ethan                     about the issues raised in id21
                                             Zuckerman, 2007
   We can assess this through analysis www.mobileactive.org/mobile-phones-and-social-                                          insights. And what topics would you
                                                                                                                               like to read about?
of the gaps between existing and             activism-ethan-zuckerman-white-paper
potential use of mobile phones in            Texting It In: Monitoring Elections With Mobile Phones,                           Email insights@ids.ac.uk with your
                                             MobileActive.org, by Katrin Verclas, 2007
developing countries (see Figure 1           www.mobileactive.org/texting-it-in                                                ideas.
above):

id21 insights 69                                                                                                                                             September 2007 4
www.id21.org
  M-banking                                          bills. It can guard against theft, replace
                                                     costly bank cheques and increase the
  Extending financial services to                    speed and reliability of transactions.
  poor people                                        In addition, people use m-banking
                                                     services to send remittances home,
                                                     quickly and inexpensively.
  For many people across the developing                 Some of the more successful m-
  world, storing or sending small sums               banking initiatives in developing
  of money is economically impractical.              countries are in South Africa (WIZZIT),
  This is due to the high cost and                   the Philippines (Globe), and Kenya
  inaccessibility of banks and formal                (M-PESA). Each has a different set
  financial services. Recently, however,             of actors and services. For example,
  telecommunications providers, banks,               some countries’ laws require stored
  and other companies have begun                     value accounts to be managed by a
  offering a variety of financial services           registered bank, which requires a bank
  via a basic mobile phone handset.                  partner. In other cases, no bank is
                                                     involved.
  Many are optimistic that these mobile                 The systems are not yet found in
  banking or ‘m-banking’ systems will lower          all countries but their take-up where
  the cost of financial services to millions of      they are available has been impressive.
  poor mobile phone users.                           Some ongoing issues will impact how
    M-banking systems offer three general            the services evolve:
  capabilities. Users can:                              l	Providers generally must
    l	convert cash in and out of ‘stored                   offer physical presence. The
       value’ accounts linked to their mobile              systems require points of access
       phone                                               throughout the country with                     A mobile phone seller at the Souk el Goma’a,
    l	use this stored value to pay for goods               cash-in and cash-out facilities, and            Cairo’s Friday market. Growth trends of mobile
                                                                                                           phones in developing countries have exceeded
       and services                                        merchants need to be motivated to               all expectations. Experts had estimated that there
    l	transfer stored value between their                  accept m-payments.                              would be 67 million mobile phones in Africa by
       account and other people’s accounts.             l	The regulatory environment is                    2005; the actual figure was 137 million – more
                                                                                                           than double the estimate.
  Unlike simple airtime transfer features,                 complex and varies from country                 © Mark Henley/Panos Pictures, 2004
  m-banking systems support transfers of                   to country. For example, important
  actual currencies. This means a person can               money-laundering and anti-terrorism
  walk into an m-banking location, ‘cash in’               laws constrain what services can be                  prevent some people from using
  as if he or she were buying airtime for a                offered.                                             m-banking systems.
  pre-paid mobile account, and then transfer            l	Most systems currently offer only                   l	Shared handsets complicate issues of
  that money anytime – often via text                      stored value; credit features are rare.              security and account ownership.
  message – to merchants, utility providers,               However, microcredit institutions may           The elegance of transactions via handsets
  or other individuals.                                    be able to use m-banking systems to             and text messages hides the services’
    M-banking reduces the need to carry                    improve their operations.                       complex organisational and technical
  cash, or to travel or wait in line to pay             l	Literacy and language barriers may               capabilities. However, it is this simplicity and
                                                                                                           affordability that is likely to make m-banking
                                                                                                           a valuable service for poor people.
    Mobile networks at the centre of infrastructure                                                           There are many more mobile phone users
                                                                                                           than bank account holders in the world. If
   Reflecting Northern models, mobile                  infrastructure, allowing the creation of            m-banking can continue to bring financial
   telecommunications in developing                    national and regional networks?                     services to people who currently do not
   countries were initially conceived as             l	Technology: can new low-cost Internet               use them (the ’unbanked’), it will be more
   secondary to fixed lines. Now, however,             devices achieve the type of mass market             than a convenience – it will be an important
   mobiles are central to information                  mobiles phones currently enjoy? Only then           new way for poor people to control their
   and communication technology (ICT)                  can the promise of mobile Internet be               finances and their livelihoods.
   infrastructure and policy:                          realised.
   l	Globally, Asia is the largest regional mobile   l	Affordability: access to mobile networks            Jonathan Donner
     telecommunications market, not only in            and services is still far from universal, and       Technology for Emerging Markets Group, Microsoft
     terms of consumption, but increasingly in         advances are needed to reach the poorest            Research India, 196/36 2nd Main, Sadashivnagar,
                                                                                                           Bangalore, India 560-080
     terms of production.                              people. Can innovations such as micro-
                                                                                                           jdonner@microsoft.com
   l	Mobile operators now control 70 percent           prepay (allowing purchase of very small
     of the telecommunication network capacity         amounts of airtime), combined with low-cost         See also
     in sub-Saharan Africa, leaving fixed-line         pricing strategies and public policy initiatives    Micro-payment Systems and their Application to Mobile
     monopolies far behind.                            like universal service funding schemes be           Networks, infoDEV: Washington, DC, 2006 (PDF)
   l	Mobile operators’ plans for                       introduced to make this happen?                     http://infodev.org/files/3014_file_infoDev.Report_
                                                                                                           m_Commerce_January.2006.pdf
     telecommunications coverage now determine                                                             Mobile Phone Banking and Low-Income Customers:
     how and when poor and rural populations         See also                                              Evidence from South Africa, CGAP/UNF: Washington,
     are reached by the ‘digital revolution’.        Internet for Everyone in African GSM Networks,        DC, by Gautam Ivatury and Mark Pickens, 2006 (PDF)
                                                     Scanbi-Invest, Stockholm, by Olof Hesselmark and      www.cgap.org/publications/mobilephonebanking.
   l	Using General Packet Radio Service (GPRS)
                                                     Anders Engvall, 2005 (PDF)                            pdf
     technology, mobile networks are now a           www.scanbi-invest.com/ebc/GPRS_report2.pdf            The Enabling Environment for Mobile Banking in Africa,
     potentially viable way to deliver Internet      Telecoms Demand : Measures for Improving              DFID: London, by David Porteous, 2006 (PDF)
     services, and avoid costly and protracted       Affordability in Developing Countries, Media@LSE,     www.bankablefrontier.com/assets/ee.mobil.
     fixed-line models.                              London, by Claire Milne, 2006 (PDF)                   banking.report.v3.1.pdf
                                                     www.lse.ac.uk/collections/media@lse/pdf/afford        The Transformational Potential of M-Transactions, Policy
                                                     ability%20report%2031.01.06.PDF                       Paper Series Number 6, July 2007, Vodafone,
   With mobile operators now taking the lead in      Options for terrestrial connectivity in sub-Saharan   Nokia, and Nokia Siemens Networks: London, 2007 (PDF)
   ICT policy, however, several issues need to be    Africa, Scanbi-Invest, Stockholm, by Anders Engvall   www.nokia.com/NOKIA_COM_1/Corporate_
   resolved:                                         and Olof Hesselmark, 2007 (PDF)                       Responsibility/Sidebars_new_concept/
   l	Interconnection: can the operators be           www.scanbi-invest.com/download/ExSum_                 Transformational_Potential_of_M-Transactions/
      persuaded to allow shared access to their      OptTe.pdf                                             VOD833_Policy_Paper_Series.pdf



5 id21 insights 69                                                                                                                      September 2007
www.id21.org
Mobiles and impoverished                                                                                                              Useful web links
households in Jamaica                                                                                          Development Informatics Group, IDPM, University of
                                                                                                               Manchester
How do mobile phones affect low income households?                                                             www.sed.manchester.ac.uk/idpm/research/is/index.htm
Has this technology spread so far that it can now create a                                                     GSM World – Bridging the Digital Divide
development impact right down to the poorest families?                                                         www.gsmworld.com/digitaldivide/index.shtml

Researchers from the Information Society Research Group studied                                                International Telecommunication Union
these questions. They lived with low income households in                                                      www.itu.int
one rural and one urban Jamaican community for 12 months,                                                      Microsoft Research Technology for Emerging Markets
conducting ethnographic research. Fixed-line access is often                                                   http://research.microsoft.com/research/tem/default.aspx
limited, but nearly 100 percent of households have a mobile
phone.                                                                                                         MobileActive.org – A resource for activists using mobile
   Mobile phones are significant for the day-to-day survival                                                   technology worldwide
strategies of poor people but their economic value is not                                                      www.mobileactive.org
exploited as expected. Mobile phones are not used for job-
                                                                                                               Mobiles and Development Dgroup
hunting (most believe this requires face-to-face meetings instead).
                                                                                                               www.dgroups.org/groups/mDevelopment
And very few use them for business purposes:
   l	Only those few in certain specific forms of employment, such                                              Nokia Research Centre
      as taxi drivers or musicians, use mobiles to get more custom                                             http://research.nokia.com
      or talk with existing customers more easily.
   l	Some women who already sell goods (such as chickens) from                                                 Vodafone socio-economic impact of mobiles (SIM) research
      their homes have also started selling pre-paid phone cards.                                              www.vodafone.com/start/responsibility/our_social___
      This funds their own phone use and perhaps some of their                                                 economic/socio-economic_impact.html
      children’s educational costs.                                                                            ShareIdeas.org – Mobile Knowledge for Social Change
But around one-third of those interviewed had no income from                                                   www.shareideas.org
any type of labour or sales. They use their phones to seek money
from others in their social network, including remittances from                                                The Mobile Development Report
family and friends overseas, sometimes linked to specific health or                                            www.cks.in/mdr
educational needs. The poorest people therefore use the mobile                                                 World Bank m-government Related Links
phone not to make money but to get money: it is a means of                                                     http://go.worldbank.org/DRTIBW98P0
moving money from those who might otherwise save or expand
businesses, to those who have no other income.
   Mobile phones also have a social value:                                                                 and liberalisation – has been central to this. To understand the
   l	Crime and fear of crime are major factors in poor people’s                                            impact of mobiles on such groups, policymakers cannot just
      lives. Mobile ownership increases their sense of security and                                        look at the experiences of richer users, or of other countries and
      their ability to report crime from the privacy of their homes.                                       regions. They must understand the specific effects of mobile
   l	In the absence of an ambulance service, access to taxis by                                            phones on their own populations; for example through long-term
      phone provides transport during health emergencies for the                                           ethnographic research.
      first time.
   l	Some Jamaicans reported feeling ‘pressure’, which includes                                            Daniel Miller
                                                                                                           Department of Anthropology, University College London, 14 Taviton Street, London
      elements of loneliness, depression and boredom. In the                                               WC1H 0BW, UK
      absence of formal help, mobiles are used to reach out to                                             d.miller@ucl.ac.uk
      others for advice and support.
                                                                                                           See also
Overall, the poorest people use mobile phones to strengthen their                                          The Cell Phone: An Anthropology of Communication, Berg: Oxford, by Heather Horst
close social networks of immediate family and friends. They also                                           and Daniel Miller, 2006
use mobiles for ‘link-up’ – short calls averaging 19 seconds – to                                          Jamaica – Summary Findings, Information Society Research Group: London, by
                                                                                                           Heather Horst and Daniel Miller, 2006
broader, more extensive social networks. These short calls sustain                                         www.isrg.info/Jamaicasummary.doc
connections until a more specific reason for contact emerges: a
visit, a problem, a request for money or information, or beginning
a friendship or sexual relationship. These broad, shallow,                                                                    Subscribe to id21 insights
technology-enabled networks are central to meeting financial,
emotional, sexual and social needs.                                                                             If you would like to subscribe to id21 insights for free
   Development practitioners must recognise that mobile                                                         please email insights@ids.ac.uk with your name and
phones are now impacting the very poorest members of society.                                                   address.
Jamaica’s pricing and regulatory regime – a mix of intervention



                         id21 insights is published 10 times a year and is online at www.id21.org/insights. Readers
                         may copy or quote from any article, providing the source (id21 insights) and author are
                         acknowl­edged and informed. To subscribe, email insights@ids.ac.uk with your name and
                         address. id21’s website, www.id21.org, offers free access to over 4,000 research highlights
                         on development policy issues including health, natural resources, education and more. To
                         receive email updates, email id21news@ids.ac.uk with the words ‘subscribe id21news’.



  id21                                                               id21 is hosted by IDS and is supported by the Department              Academic Advisor: Robin Mansell, London School of
  Institute of Development Studies                                   for International Development. The views expressed in id21            Economics
                                                                     insights do not neces­sarily reflect those of DfID, IDS or any        Editor: Freida M'Cormack
  University of Sussex, Brighton BN1 9RE, UK                         other contributing institution. IDS is a Charitable Company           Senior Editor: Louise Daniel
  T +44 (0)1273 678787 F +44 (0)1273 877335                          No.877338 limited by guarantee and registered in England.             Editorial and technical support: id21 team
  Email id21@ids.ac.uk                                               ISSN 1460-4205 © Institute of Development Studies 2007                Design: Robert Wheeler
                                                                                                                                           Printer: APR Ltd
Keywords: access, fixed line, ICTs, information and communication technologies, mobile phones, mobiles, networks, text message, service, telephony


id21 insights 69                                                                                                                                                       September 2007 6

More Related Content

What's hot

Building NGN Together - Towards a Regional IMS Ecosystem
Building NGN Together  - Towards a Regional IMS Ecosystem Building NGN Together  - Towards a Regional IMS Ecosystem
Building NGN Together - Towards a Regional IMS Ecosystem Dr. Mazlan Abbas
 
AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011AKQA
 
Ad Map, Smartphone, Smart Marketing
Ad Map, Smartphone, Smart MarketingAd Map, Smartphone, Smart Marketing
Ad Map, Smartphone, Smart MarketingStu Rodnick
 
Optimizing Email for Mobile Devices
Optimizing Email for Mobile DevicesOptimizing Email for Mobile Devices
Optimizing Email for Mobile DevicesSilverpop
 
State of the Net issue 23 PDF
State of the Net issue 23 PDFState of the Net issue 23 PDF
State of the Net issue 23 PDFAMAS
 
Six Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business PresentationSix Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
 
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile TrendsKelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile TrendsBen Allen
 
Enabling Technology for Connecting Communities
Enabling Technology for Connecting Communities Enabling Technology for Connecting Communities
Enabling Technology for Connecting Communities Dr. Mazlan Abbas
 
Enterprise Mobility Guide 2011 from Sybase, an SAP Company
Enterprise Mobility Guide 2011 from Sybase, an SAP CompanyEnterprise Mobility Guide 2011 from Sybase, an SAP Company
Enterprise Mobility Guide 2011 from Sybase, an SAP CompanySybase, an SAP Company
 
The 3Rs of Mobile Marketing
The 3Rs of Mobile MarketingThe 3Rs of Mobile Marketing
The 3Rs of Mobile MarketingAppsnack
 
Incorporating Mobile Commerce in your Multi-Channel strategy
Incorporating Mobile Commerce in your Multi-Channel strategy Incorporating Mobile Commerce in your Multi-Channel strategy
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
 
Gport GMIC Roadshow USA Report -EN
Gport GMIC Roadshow USA Report -ENGport GMIC Roadshow USA Report -EN
Gport GMIC Roadshow USA Report -ENGreat Wall Club
 
Remodista Leadership Session Insights Gained Q3 2012
Remodista Leadership Session   Insights Gained   Q3 2012Remodista Leadership Session   Insights Gained   Q3 2012
Remodista Leadership Session Insights Gained Q3 2012Wendi McGowan-Ellis
 
Why look at Asia's mobile internet market?
Why look at Asia's mobile internet market?Why look at Asia's mobile internet market?
Why look at Asia's mobile internet market?Great Wall Club
 
Bridging the Digital Divide Using MIMOS WiWi
Bridging the Digital Divide Using MIMOS WiWiBridging the Digital Divide Using MIMOS WiWi
Bridging the Digital Divide Using MIMOS WiWiDr. Mazlan Abbas
 
MoMoDar - ICT in Agriculture
MoMoDar - ICT in AgricultureMoMoDar - ICT in Agriculture
MoMoDar - ICT in AgricultureHamisi Kibonde
 
ConvergedLifestyle_ADe_Nov2016
ConvergedLifestyle_ADe_Nov2016ConvergedLifestyle_ADe_Nov2016
ConvergedLifestyle_ADe_Nov2016Dr. Aloknath De
 
Then, now and the future direction of mobile
Then, now and the future direction of mobile Then, now and the future direction of mobile
Then, now and the future direction of mobile Ciklum Ukraine
 
Culture Eats Strategy for Lunch
Culture Eats Strategy for LunchCulture Eats Strategy for Lunch
Culture Eats Strategy for LunchAyelet Baron
 

What's hot (20)

Building NGN Together - Towards a Regional IMS Ecosystem
Building NGN Together  - Towards a Regional IMS Ecosystem Building NGN Together  - Towards a Regional IMS Ecosystem
Building NGN Together - Towards a Regional IMS Ecosystem
 
AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011
 
Ad Map, Smartphone, Smart Marketing
Ad Map, Smartphone, Smart MarketingAd Map, Smartphone, Smart Marketing
Ad Map, Smartphone, Smart Marketing
 
Optimizing Email for Mobile Devices
Optimizing Email for Mobile DevicesOptimizing Email for Mobile Devices
Optimizing Email for Mobile Devices
 
State of the Net issue 23 PDF
State of the Net issue 23 PDFState of the Net issue 23 PDF
State of the Net issue 23 PDF
 
Six Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business PresentationSix Immutable Laws Of Mobile Business Presentation
Six Immutable Laws Of Mobile Business Presentation
 
Kelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile TrendsKelsey: Top 5 Mobile Trends
Kelsey: Top 5 Mobile Trends
 
Enabling Technology for Connecting Communities
Enabling Technology for Connecting Communities Enabling Technology for Connecting Communities
Enabling Technology for Connecting Communities
 
Enterprise Mobility Guide 2011 from Sybase, an SAP Company
Enterprise Mobility Guide 2011 from Sybase, an SAP CompanyEnterprise Mobility Guide 2011 from Sybase, an SAP Company
Enterprise Mobility Guide 2011 from Sybase, an SAP Company
 
The 3Rs of Mobile Marketing
The 3Rs of Mobile MarketingThe 3Rs of Mobile Marketing
The 3Rs of Mobile Marketing
 
Incorporating Mobile Commerce in your Multi-Channel strategy
Incorporating Mobile Commerce in your Multi-Channel strategy Incorporating Mobile Commerce in your Multi-Channel strategy
Incorporating Mobile Commerce in your Multi-Channel strategy
 
Gport GMIC Roadshow USA Report -EN
Gport GMIC Roadshow USA Report -ENGport GMIC Roadshow USA Report -EN
Gport GMIC Roadshow USA Report -EN
 
Remodista Leadership Session Insights Gained Q3 2012
Remodista Leadership Session   Insights Gained   Q3 2012Remodista Leadership Session   Insights Gained   Q3 2012
Remodista Leadership Session Insights Gained Q3 2012
 
Why look at Asia's mobile internet market?
Why look at Asia's mobile internet market?Why look at Asia's mobile internet market?
Why look at Asia's mobile internet market?
 
Bridging the Digital Divide Using MIMOS WiWi
Bridging the Digital Divide Using MIMOS WiWiBridging the Digital Divide Using MIMOS WiWi
Bridging the Digital Divide Using MIMOS WiWi
 
Smart Phone
Smart PhoneSmart Phone
Smart Phone
 
MoMoDar - ICT in Agriculture
MoMoDar - ICT in AgricultureMoMoDar - ICT in Agriculture
MoMoDar - ICT in Agriculture
 
ConvergedLifestyle_ADe_Nov2016
ConvergedLifestyle_ADe_Nov2016ConvergedLifestyle_ADe_Nov2016
ConvergedLifestyle_ADe_Nov2016
 
Then, now and the future direction of mobile
Then, now and the future direction of mobile Then, now and the future direction of mobile
Then, now and the future direction of mobile
 
Culture Eats Strategy for Lunch
Culture Eats Strategy for LunchCulture Eats Strategy for Lunch
Culture Eats Strategy for Lunch
 

Viewers also liked

Art of Characterization is an estate Dickens has in a Bundle
Art of Characterization is an estate Dickens has in a BundleArt of Characterization is an estate Dickens has in a Bundle
Art of Characterization is an estate Dickens has in a Bundleashvindabhi
 
Peter Gariepy Portfolio of personal work
Peter Gariepy Portfolio of personal workPeter Gariepy Portfolio of personal work
Peter Gariepy Portfolio of personal workpjgariepy1
 
Homein7days_4.1
Homein7days_4.1Homein7days_4.1
Homein7days_4.1Raj Shah
 
Introduction to "Orientalism"
Introduction to "Orientalism"Introduction to "Orientalism"
Introduction to "Orientalism"ashvindabhi
 
Reading, Information, and Grammar
Reading, Information, and GrammarReading, Information, and Grammar
Reading, Information, and Grammarashvindabhi
 
Humanity and Monstrosity in Frankenstein
Humanity and Monstrosity in FrankensteinHumanity and Monstrosity in Frankenstein
Humanity and Monstrosity in Frankensteinashvindabhi
 

Viewers also liked (7)

Art of Characterization is an estate Dickens has in a Bundle
Art of Characterization is an estate Dickens has in a BundleArt of Characterization is an estate Dickens has in a Bundle
Art of Characterization is an estate Dickens has in a Bundle
 
Peter Gariepy Portfolio of personal work
Peter Gariepy Portfolio of personal workPeter Gariepy Portfolio of personal work
Peter Gariepy Portfolio of personal work
 
Homein7days_4.1
Homein7days_4.1Homein7days_4.1
Homein7days_4.1
 
Introduction to "Orientalism"
Introduction to "Orientalism"Introduction to "Orientalism"
Introduction to "Orientalism"
 
Reading, Information, and Grammar
Reading, Information, and GrammarReading, Information, and Grammar
Reading, Information, and Grammar
 
Humanity and Monstrosity in Frankenstein
Humanity and Monstrosity in FrankensteinHumanity and Monstrosity in Frankenstein
Humanity and Monstrosity in Frankenstein
 
Evaluation
EvaluationEvaluation
Evaluation
 

Similar to Insights to mobile technology use

Mobiles reinforce unequal gender relations in Zambia
Mobiles reinforce unequal gender relations in ZambiaMobiles reinforce unequal gender relations in Zambia
Mobiles reinforce unequal gender relations in ZambiaKutoma Wakunuma
 
Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...
Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...
Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...Jan Chipchase
 
Cell Bazaar Businova Case Study Final Draft
Cell Bazaar   Businova Case Study Final DraftCell Bazaar   Businova Case Study Final Draft
Cell Bazaar Businova Case Study Final Drafttgonzalez
 
Key insights how mobile raises the bar for brand communications
Key insights   how mobile raises the bar for brand communicationsKey insights   how mobile raises the bar for brand communications
Key insights how mobile raises the bar for brand communicationsTNS
 
Key insights how mobile raises the bar for brand communications
Key insights   how mobile raises the bar for brand communicationsKey insights   how mobile raises the bar for brand communications
Key insights how mobile raises the bar for brand communicationsTNS
 
Mobile trends africa the kuyu project
Mobile trends africa   the kuyu project Mobile trends africa   the kuyu project
Mobile trends africa the kuyu project ✅ Jo Webber
 
111 telecom banking
111 telecom banking111 telecom banking
111 telecom bankingAlex Mugisha
 
Hybrid backhaul-whitepaper
Hybrid backhaul-whitepaperHybrid backhaul-whitepaper
Hybrid backhaul-whitepaperDaud Suleiman
 
Mobile Payments: How U.S. Banks Can Deal with Disruptive Change
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeMobile Payments: How U.S. Banks Can Deal with Disruptive Change
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeCognizant
 
Direct 2 Farm Agriculture Infomediary Service
Direct 2 Farm  Agriculture Infomediary ServiceDirect 2 Farm  Agriculture Infomediary Service
Direct 2 Farm Agriculture Infomediary ServiceSharbendu Banerjee
 
Uplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phoneUplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phoneLärarrummet
 
Bridging the Mobile Gender Gap-Regulator-Society: Engagement & Commitment
Bridging the Mobile Gender Gap-Regulator-Society: Engagement & CommitmentBridging the Mobile Gender Gap-Regulator-Society: Engagement & Commitment
Bridging the Mobile Gender Gap-Regulator-Society: Engagement & CommitmentAntonino Galo
 
Mobile uses in colleges
Mobile uses in collegesMobile uses in colleges
Mobile uses in collegesREELA_MALA
 
Mobile telecommunications in developing countries part 2
Mobile telecommunications in developing countries part 2Mobile telecommunications in developing countries part 2
Mobile telecommunications in developing countries part 2Warwick Business School
 
Mobile in Africa
Mobile in AfricaMobile in Africa
Mobile in AfricaMcCannJHB
 
Kauppa ja tekniikka mobilecommunicationtechnologies
Kauppa ja tekniikka mobilecommunicationtechnologiesKauppa ja tekniikka mobilecommunicationtechnologies
Kauppa ja tekniikka mobilecommunicationtechnologiesSYL
 
Ericsson ConsumerLab: Bridging the Digital Divide
Ericsson ConsumerLab: Bridging the Digital DivideEricsson ConsumerLab: Bridging the Digital Divide
Ericsson ConsumerLab: Bridging the Digital DivideEricsson
 
Mobile technology – a tool for wider equality
Mobile technology – a tool for wider equalityMobile technology – a tool for wider equality
Mobile technology – a tool for wider equalitySYL
 

Similar to Insights to mobile technology use (20)

Mobiles reinforce unequal gender relations in Zambia
Mobiles reinforce unequal gender relations in ZambiaMobiles reinforce unequal gender relations in Zambia
Mobiles reinforce unequal gender relations in Zambia
 
Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...
Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...
Mobile Phone Practices & The Design of Mobile Money Services for Emerging Mar...
 
Cell Bazaar Businova Case Study Final Draft
Cell Bazaar   Businova Case Study Final DraftCell Bazaar   Businova Case Study Final Draft
Cell Bazaar Businova Case Study Final Draft
 
Key insights how mobile raises the bar for brand communications
Key insights   how mobile raises the bar for brand communicationsKey insights   how mobile raises the bar for brand communications
Key insights how mobile raises the bar for brand communications
 
Key insights how mobile raises the bar for brand communications
Key insights   how mobile raises the bar for brand communicationsKey insights   how mobile raises the bar for brand communications
Key insights how mobile raises the bar for brand communications
 
Mobile trends africa the kuyu project
Mobile trends africa   the kuyu project Mobile trends africa   the kuyu project
Mobile trends africa the kuyu project
 
111 telecom banking
111 telecom banking111 telecom banking
111 telecom banking
 
Hybrid backhaul-whitepaper
Hybrid backhaul-whitepaperHybrid backhaul-whitepaper
Hybrid backhaul-whitepaper
 
Mobile Payments: How U.S. Banks Can Deal with Disruptive Change
Mobile Payments: How U.S. Banks Can Deal with Disruptive ChangeMobile Payments: How U.S. Banks Can Deal with Disruptive Change
Mobile Payments: How U.S. Banks Can Deal with Disruptive Change
 
Direct 2 Farm Agriculture Infomediary Service
Direct 2 Farm  Agriculture Infomediary ServiceDirect 2 Farm  Agriculture Infomediary Service
Direct 2 Farm Agriculture Infomediary Service
 
Mwomen
MwomenMwomen
Mwomen
 
Uplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phoneUplifting poor smallholder farmers in kenya through the mobile phone
Uplifting poor smallholder farmers in kenya through the mobile phone
 
Bridging the Mobile Gender Gap-Regulator-Society: Engagement & Commitment
Bridging the Mobile Gender Gap-Regulator-Society: Engagement & CommitmentBridging the Mobile Gender Gap-Regulator-Society: Engagement & Commitment
Bridging the Mobile Gender Gap-Regulator-Society: Engagement & Commitment
 
Mobile uses in colleges
Mobile uses in collegesMobile uses in colleges
Mobile uses in colleges
 
Mobile Finacial Services
Mobile Finacial Services Mobile Finacial Services
Mobile Finacial Services
 
Mobile telecommunications in developing countries part 2
Mobile telecommunications in developing countries part 2Mobile telecommunications in developing countries part 2
Mobile telecommunications in developing countries part 2
 
Mobile in Africa
Mobile in AfricaMobile in Africa
Mobile in Africa
 
Kauppa ja tekniikka mobilecommunicationtechnologies
Kauppa ja tekniikka mobilecommunicationtechnologiesKauppa ja tekniikka mobilecommunicationtechnologies
Kauppa ja tekniikka mobilecommunicationtechnologies
 
Ericsson ConsumerLab: Bridging the Digital Divide
Ericsson ConsumerLab: Bridging the Digital DivideEricsson ConsumerLab: Bridging the Digital Divide
Ericsson ConsumerLab: Bridging the Digital Divide
 
Mobile technology – a tool for wider equality
Mobile technology – a tool for wider equalityMobile technology – a tool for wider equality
Mobile technology – a tool for wider equality
 

Insights to mobile technology use

  • 1. id21 insights 69 l September 2007 i d21 insights research findings for development policymakers and practitioners Mobile phones Contents and development Editorial 1 Micro-entrepreneurs in Nigeria 2 Mobile Ladies in Bangladesh 3 The future in new hands? Unequal gender relations in Zambia 3 ‘Explosive’ is the only way to describe mobile phone growth. Beyond the three billion mark 4 Half the world’s 6.5 billion people now use a mobile (up from Mobile banking 5 two billion just two years ago). There are more than twice as Poor households in Jamaica 6 many mobile owners in developing countries as in industrialised countries. Subscriber growth rates in developing countries are the best known examples is the creation of 25 percent per year – and double that in Africa. new livelihoods for women running each Grameen Village PayPhone in Bangladesh. More and more development workers coastal markets, to improved relief Many others worldwide are also making a tell stories of mobile surprises – not just planning in the wake of recent Peruvian new living through activities like re-selling who is using them, and where they earthquakes. airtime and prepay cards, or even selling are using them, but also how they are In this issue of id21 insights, Ananya ringtones and phone covers. using them. Through mobiles, the first Raihan describes use of mobile phones As with all technologies, where there are digital information and communication to deliver information to Bangladeshi benefits, there are also inequalities. As we technologies (ICTs) have reached poor villagers, often to those from particularly- talk of the ‘digital divide’, so we can talk of households and communities. In less than a excluded groups or locations. This has a ‘mobile divide’ between people who have generation, the majority of poor people will helped them solve a variety of problems mobile phones and those who do not. There have access to mobile phones and services. – mainly related to health and agriculture may also be inequalities amongst people What difference will this make? Mobile – that would otherwise have been costly who have phones, because of the social ownership brings two types of benefits. or difficult to address. context into which all new technologies are Incremental benefits improve what Transformational benefits offer introduced, and by which they are shaped. people already do – offering them faster something new – new ways to access Daniel Miller reports on the various and cheaper communication, often services and support livelihoods. Evidence impacts of mobile phone use on different substituting for costly and risky journeys. on this is only just emerging because it groups in Jamaica. Those already employed, Evidence is diverse – from fishermen in relies on a mobile’s ability to be ‘more in some cases, use mobiles to make money Kerala, India, earning more money and than just a phone’. Jonathan Donner by selling more of their goods and services. wasting less fish by phoning different summarises one area of promise: ‘m- By contrast, those who are unemployed use banking’, which is their phones to try to get money by ‘link-up’ allowing wider access with broad social networks. to banking and other Abi Jagun shows that mobile ownership financial services. has benefited producers in Nigeria’s informal In addition, there are textile sector, increasing their trade at the production benefits that expense of those who lack access to mobile come not from using but telephony. But she also describes how those from selling mobiles and in powerful positions in the supply chain related services. One of are strengthening their position through mobiles. Likewise, Kutoma Wakunuma Making a call at a phone traces the interplay of mobiles with booth run by Douglas Oduori husband-wife relations, describing how in Funyula, Kenya. He phones have become a new means for operates a handset which is modified to function as expression of an old story: the oppression of a Global System for Mobile women by men. communications (GSM) wireless And, as with all technologies, there is phone. The area recently hype and then there is the reality. The received mobile phone coverage, so telecommunications growth and potential impact of mobiles companies, including Celtel and are phenomenal. Mobiles can be seen in Safaricom, are fighting for a action, for example, helping deliver on every share of the market © Sven Torfinn/Panos Pictures, one of the Millennium Development Goals 2005 – including poverty, education, equality and t www.id21.org
  • 2. www.id21.org health. But technology has limits. Some limits policies and private business will work for services that cross existing boundaries t are imposed by the social context. Others are the majority of mobile service delivery. But and present governments with new imposed by the ‘physicality of development’: they must be combined with government decisions. How, for instance, should we cannot reduce all of development into the intervention and regulation to ensure the they handle the overlap between bits and bytes that mobiles handle. Actual poorest people are not excluded. telecommunications and financial money must still be transacted; face-to-face Development actors must also plan for regulation now that mobile phones allow meetings must still occur; and real goods the future. To date, mobiles in developing airtime to be used as currency? and infrastructure must still be produced countries have been understood mainly as a The implications of all these cannot be and used. What we expect of mobiles must means to provide connectivity: the promise understood simply by generalising from past therefore have limits. of fixed-line telephony finally delivered to a research on other ICTs. Governments and In mobile policy and practice, as well mass market because mobiles have better others need to build specific knowledge as limiting expectations, we should also fit (to needs, income and culture), better about these new capabilities. recognise the lessons from existing work – functions, and different corporate strategies We have heard about the ‘information on telephony, on ICTs, on communications, and government policies. revolution’ and the ‘digital revolution’ in and on development more generally. At Mobile phones are more than just a development. Tempting though it may be, the project level, this means adopting fixed-line alternative, however. Policies and we should avoid talk of a ‘mobile revolution’. good practices such as involving users and strategies must now recognise that they are Yet this is also more than just a ‘mobile matching designs to local realities. also: evolution’ – for the next decade or more, we At the policy level, lessons are urgently l Mobile – this ‘communications on the will continue to be surprised by the ways in needed because many development actors move’ means people can engage in which these new technologies interact with are ‘playing catch-up’: development activities that previously development processes. l Governments – too focused on would not have been possible. For fixed-line telephony – are only just example, although mobile phones Richard Heeks and Abi Jagun Development Informatics Group, Institute for Development appreciating the reality of mobiles’ enable state surveillance, to what Policy and Management, School of Environment and domination of the field. extent can they also allow citizens to Development, University of Manchester, Manchester, l Most donors and international agencies monitor the state (see box on page 4)? M13 9PL, UK richard.heeks@manchester.ac.uk – obsessed about rural telecentres l Multi-functional – what are the abi.jagun@manchester.ac.uk often based on unsustainable European opportunities, now that many of the models – were caught unawares by the world’s poor communities have access See also Mobiles and Development: Infrastructure, Poverty, popularity of mobiles. not just to a phone but to a camera, Enterprise and Social Development, UK Development l Only private firms have been paying calculator, audio player, video player, Studies Association ‘Information, Technology and attention, getting on with the business timepiece and – soon enough – a Development’ Study Group, workshop summary and papers, 2007 of addressing demands and needs. platform for email and Web use, all www.sed.manchester.ac.uk/research/events/ Tim Kelly discusses some of the policy built into one device? conferences/mobile.htm lessons that should be learned. Liberal l Cross-functional – they bring together Micro-enterprise on middlemen, travel and meetings. Trade appears that mobiles are increasing the has been slow, costly and even risky, given difference between those who can afford the physical dangers of travel in Nigeria. access to a mobile (who find greater and the The study found mobile phones benefit everyone in the aso oke industry. opportunities to trade) and those who cannot (who find they have fewer orders). Also, ‘mobile divide’ They provide the first reliable access to telecommunications. They also: micro-entrepreneurs with established business networks benefit more because access to a New benefits and old inequalities l increase awareness of opportunities for phone rarely leads to new business contacts. in Nigeria’s informal sector trade It is important to recognise that: l shorten the time taken to fulfil orders l Physical communications – supported l substitute for travel or complement it by by transport and roads – still matter to Mobile phones are starting to penetrate improving coordination of visits micro-entrepreneurs, even in an era of the informal sector in developing l reduce communication costs in terms mobile digital communication. countries. Do they bring benefits? of time spent travelling, transportation l Mobile applications in developing Reinforce inequalities? Both? costs, and the opportunity cost of countries will not be used in the same income foregone when travelling ways as in developed countries. We Information is vital to trade. Yet trade in the l reduce travel-related risks need specific research to determine the informal sector is shaped by information l improve monitoring of the production real processes and impacts of mobiles in challenges. Information may be absent – for process to reduce errors, improve development. instance customers do not know who to product quality, and increase customer l The ‘mobile divide’ will increase the buy from. Information may be uncertain satisfaction. disparities in society unless new initiatives – suppliers can be unsure about what However, the need to inspect items being and innovations, including increasing prices they can charge. Information may produced, the complexity of product the affordability of mobile phones, be asymmetrical – some participants know design and the lack of trust between help reach those who are currently more than others. Micro-entrepreneurs can, participants, means a continuing need for disconnected. therefore, spend a lot of time travelling in physical meetings. Mobiles therefore cannot order to gather information. They also rely substitute for all travel. Abi Jagun Development Informatics Group, Institute for Development on middlemen – the link between them and In addition, mobiles help reinforce existing Policy and Management, School of Environment and their customers – who hold vital information. structures and inequalities. Information and Development, University of Manchester, Manchester, Mobile phones are starting to be used in communication technologies (ICTs) promise M13 9PL, UK abi.jagun@manchester.ac.uk this context. Can they make a difference? to remove self-serving middlemen from A study of mobiles in the aso oke (hand- trade. In the aso oke industry, however, See also woven textile) sector in south-western middlemen are driving the adoption of Mobile Telephony and Developing Country Micro- Enterprise, Development Informatics Working Papers, Nigeria addresses this question. This is an mobiles, using them to consolidate their IDPM, University of Manchester, by Abi Jagun, Richard informal industry that suffers from typical power and influence. Heeks & Jason Whalley, 2007 information challenges. Customers and ICTs also promise to make the situation www.sed.manchester.ac.uk/idpm/research/ publications/wp/di/index.htm#wp producers have traditionally relied heavily more equal for everyone involved. Yet it 2 id21 insights 69 September 2007
  • 3. www.id21.org ‘Mobile Ladies’ Nearly half the queries are health-related (skin diseases or advice on medicines, for in Bangladesh example). Over one third are agriculture- related (animal diseases or how to increase Connecting villagers to crop yields). Others are to do with education livelihoods information (information on admission procedures for instance), human rights (including providing women with information about Villagers often lack information they legal processes in cases of dowry, rape and need to help improve their livelihoods. physical assault), or non-farm activities (like Such information exists but is often weather reports for fishermen). denied to them by the lack of connection The facility makes a crucial difference. to mainstream information systems. Research shows: Mobile phones can solve this problem. l 95 percent of queries are answered and over 80 percent of users are satisfied In 2004, the Development Research with the information they get. Network (D.Net) in Bangladesh set up l Villagers cannot afford their own the Rural Information Helpline. Specialist phones and 70 percent of users helpdesk operators in the capital, Dhaka, report having no local source for the have Internet access and a database of information they seek. The poorest responses to common livelihoods-related village covered was the greatest user of queries. They also have links to a variety of the Helpline. relevant institutions around Bangladesh. l The main benefit is financial saving, The ‘Mobile Lady’ in Bangladesh connects people Initially, however, many villagers were with many examples of travel or use of of different ages and occupations with a group of disconnected from the Helpline: although potentially costly middlemen avoided. experts who can advise on a range of livelihoods. She stands as a symbol of empowerment, and mobile phone networks cover more than l Women are key beneficiaries. Many participating in this programme has improved her 80 percent of the country’s territory, in rural women villagers will not go outside own social status. areas millions still cannot contact people the home to seek information; 36 © D.Net beyond their local villages. percent of the mobile service users are In response the ‘Mobile Ladies’ initiative housewives. l draw on local community members to was introduced. These women – with l Mobile Ladies is a profession for women act as the infomediaries mobile phone in hand – go door-to-door in even the most remote villages and l act as part of a multi-channel (phone, in their villages, listening to problems and the project could ultimately lead to email, letter) strategy for information advising on how best they can be solved. employment of about 89,000 women. delivery In about half the cases this involves Challenges remain, including cost, l be truly user-driven, responding to sending a letter or email via a community- sustainability, turning information into communities’ needs. based information worker. For the rest, a action, and assisting the poorest people. mobile phone call is made directly to the However, the project has shown mobiles can Ananya Raihan Development Research Network (D.Net), 6/8 Humayun Helpline and an answer is provided instantly help connect the disconnected and address Road, Block- B Mohammadpur, Dhaka-1207, Bangladesh or in a few days. A ‘no exclusion’ policy – important social and economic needs. T +880 2 8156772 F +880 2 8142021 meaning that everyone can receive services Key lessons include the ability of a mobile- ananya@raihan.net irrespective of literacy, physical handicap based service to: See also or social status – has proved effective in l support an ‘infomediary’ model, Livelihood Case Studies, D.Net, Dhaka, 2007 creating confidence among the villagers. involving a person (intermediary) who is www.pallitathya.org/en/case_studies/index.html Pallitathya Help Line, D.Net, Dhaka, 2005 (PDF) The Helpline was accessed by more able to add value to the communication www.dnet-bangladesh.org/Pallitathya_pcc.pdf than 4,000 users over a 15 month period. of information Mobiles reinforce and verbal abuse, particularly by men towards their wives: airtime are still expensive, and women may be less able than men to afford their unequal gender l Some husbands accuse their wives of infidelity, use. However, insufficient official statistics thinking they use their mobile phones to on a range of gender concerns relating relations in Zambia communicate with lovers. They inspect call to technology mean that these new records on the mobile phones for proof, and developments are difficult to analyse. Mobile phones affect more than just some order their wives to sell their phones. For women, the social and economic communications. They can also reinforce l In a widely publicised case in the Zambian advantages of accessing and using a mobile society’s unequal power relations. A media, a man reportedly beat his wife because phone far outweigh the disadvantages. But three-year study in Zambia looks at this, he suspected her of having an extra-marital those promoting and making policies for partly in terms of relationships between affair after she refused to let him check her mobile phones must understand that these husbands and wives. calls and text messages. new technologies create problems as well as The study found that mobile phone access l Men often demand that their wives make and solutions. These problems must be recognised and use has positive impacts for women. They answer calls in their presence, although they if they are to be addressed. Among other benefit from faster, cheaper communication refuse to do the same. things, this will require much greater gender and a strengthening of family, friend and l There are popular songs referring to the social awareness in policies and projects. business-related social networks. However, difficulties that mobile phones have introduced mobile phones also provide a new focal between men and women. They are light- Kutoma J. Wakunuma point for social conflict between spouses hearted but carry an important message about Sheffield Hallam University, Sheaf Building 4114, Howard Street, S1 1WB, Sheffield, UK and can reinforce traditional gender power the way this new technology is adversely k.j.wakunuma@shu.ac.uk differences. This happens as some husbands affecting gender relations. determine how wives use their phones, and These findings suggest that new technologies See also even whether or not they are allowed to have become another aspect of oppression The Internet and Mobile Telephony: Implications for Women’s Development and Empowerment in continue owning a mobile. of women by men, and a source of inequality Zambia, Gender, ICTs and Development workshop Interviewees consistently reported problems between them. These inequalities are not paper, 2006 (PPT) of insecurity, insensitivity, mistrust and just social: mobile phones can also reinforce www.womenictenterprise.org/manworkshop. jealousy, which sometimes resulted in physical economic gender differentials. Handsets and htm id21 insights 69 3 September 2007
  • 4. www.id21.org Beyond the Figure 1: Methodology for assessing gaps in the provision of phone services three billion mark Highest cost per Universal service frontier subscriber In mid-2007, we passed the symbolic Market efficiency frontier mark of three billion mobile phones in use around the world. How did we get Access gap here? And how will we reach the next three billion users? SUPPLY Market gap The spread of mobile phones across the developing world is remarkable. In 1990, Existing access there were only 14,200 mobile phones in Africa out of a global total of 11 million. By Lowest 2005, this number had risen to 137 million cost per out of a total 2.2 billion. Since then, around subscriber one billion more mobile phones have been Highest Lowest added, the majority in developing countries; willingness willingness growth in Africa – more than 50 percent to pay DEMAND to pay per year – is the highest in the world. Source: Winrock International/Pyramid Research ‘Costing ICT Infrastructure Needs for Africa’ ( Forthcoming, October 2007). Mobile phones are not just complementing, or substituting, fixed- line services. They often provide access l Existing Access is the portion of a Winrock International and Pyramid Research, to electronic communications for the first country’s population already served by covering 24 countries in sub-Saharan Africa, time. In the Democratic Republic of the either fixed-line or mobile phones. found that 57 percent of people were Congo, some 1.7 million new mobile l The Market Gap is a measure of how already within range of a mobile signal. By phones were added in 2005, reaching many more people than currently have improving the efficiency of existing markets, a total of 2.7 million. By contrast, the service could be reached if markets a further 40 percent of the population installed base of just 10,000 fixed lines were functioning efficiently. could be served, with some US$3.0 billion declined. l The Access Gap measures those parts of market-led investment (Market Gap) by In a fraction of the history of fixed lines, of the population that could only be 2015. Only the remaining 3 percent would mobile phones have come to dominate. reached with some kind of subsidy require government intervention, through How did this happen? Technical innovations – capital expenditure, operational a subsidy of around US$2.1 billion (Access helped: prepaid cards with low-value expenditure, or both. Gap), as they live in areas outside the recharges reduced economic barriers and Research carried out for the World Bank by range of commercially-viable mobile service modern handset design increased the provision. prestige of ownership. But the right Moving beyond the three billion mark is policies also had to be in place – a From surveillance to a major challenge. It will require low-cost mix of less government (liberalisation handsets and services, innovative funding and competition) and more ‘sousveillance’ in elections schemes and, most of all, more efficient government (regulation and licensing markets. Research evidence suggests, New technologies are often associated with however, that it will be possible to almost requirements). state surveillance of citizens. Mobile phones A key indicator of government double current levels of penetration before are no exception. Examples of surveillance and policy has been the number of censorship include tapping phones and tracking services become uneconomic to provide. operators allowed into the market. journalists in China, and suspending all short The development impact of that change, Ethiopia, for instance, has maintained message services (SMS) during elections in which could be achieved within a single a monopoly: mobile penetration Cambodia. generation, is hard to predict. But it does remained less than 1 per 100 But mobile phones can also reverse the process to suggest a much faster rate of narrowing inhabitants in 2006. In neighbouring enable ‘sousveillance’ – bottom-up monitoring of the some development gaps than at any Somalia, which has a similarly state by citizens. previous time in human history. troubled past but largely unregulated In 2007, 500 NGO election monitors were sent out with mobile phones to polling stations in Sierra Leone. Tim Kelly market entry, penetration is already Their job was to send reports via SMS/text messages. Standardization Policy Division, International above 6 per 100 inhabitants. Benefits included rapid awareness of irregularities and Telecommunication Union, Place des Nations, CH-1211 Other helpful policies include unofficial voting tallies that could be compared with Geneva 20, Switzerland allowing foreign investment and tim.kelly@itu.int official results. ownership, and requiring the main Less organised ‘souveillance’ also occurs. In the 2004 See also fixed-line operator to allow mobile Ghanaian presidential elections, individual voters called Costing ICT Infrastructure Investment Needs for Africa, operators to interconnect, and radio phone-in shows by mobile to report intimidation study for World Bank, by Winrock International and or obstruction. This prompted a police response Pyramid Research, (forthcoming, October 2007) make calls across their networks, at reasonable rates. in a way that a direct call to the police might not have done – a reminder of the power of combining In simple terms, however, mobiles mobiles with other information and communication work because they are driven by technologies. Similarly, combining mobile phone demand rather than supply, and by needs rather than technology. cameras with websites has proven effective in reporting electoral misdeeds in a number of countries. What do you think? Everybody, it seems, wants a mobile phone. But how will ‘everybody’ get See also Please write and tell us your views one? Mobile Phones and Social Activism, MobileActive.org, by Ethan about the issues raised in id21 Zuckerman, 2007 We can assess this through analysis www.mobileactive.org/mobile-phones-and-social- insights. And what topics would you like to read about? of the gaps between existing and activism-ethan-zuckerman-white-paper potential use of mobile phones in Texting It In: Monitoring Elections With Mobile Phones, Email insights@ids.ac.uk with your MobileActive.org, by Katrin Verclas, 2007 developing countries (see Figure 1 www.mobileactive.org/texting-it-in ideas. above): id21 insights 69 September 2007 4
  • 5. www.id21.org M-banking bills. It can guard against theft, replace costly bank cheques and increase the Extending financial services to speed and reliability of transactions. poor people In addition, people use m-banking services to send remittances home, quickly and inexpensively. For many people across the developing Some of the more successful m- world, storing or sending small sums banking initiatives in developing of money is economically impractical. countries are in South Africa (WIZZIT), This is due to the high cost and the Philippines (Globe), and Kenya inaccessibility of banks and formal (M-PESA). Each has a different set financial services. Recently, however, of actors and services. For example, telecommunications providers, banks, some countries’ laws require stored and other companies have begun value accounts to be managed by a offering a variety of financial services registered bank, which requires a bank via a basic mobile phone handset. partner. In other cases, no bank is involved. Many are optimistic that these mobile The systems are not yet found in banking or ‘m-banking’ systems will lower all countries but their take-up where the cost of financial services to millions of they are available has been impressive. poor mobile phone users. Some ongoing issues will impact how M-banking systems offer three general the services evolve: capabilities. Users can: l Providers generally must l convert cash in and out of ‘stored offer physical presence. The value’ accounts linked to their mobile systems require points of access phone throughout the country with A mobile phone seller at the Souk el Goma’a, l use this stored value to pay for goods cash-in and cash-out facilities, and Cairo’s Friday market. Growth trends of mobile phones in developing countries have exceeded and services merchants need to be motivated to all expectations. Experts had estimated that there l transfer stored value between their accept m-payments. would be 67 million mobile phones in Africa by account and other people’s accounts. l The regulatory environment is 2005; the actual figure was 137 million – more than double the estimate. Unlike simple airtime transfer features, complex and varies from country © Mark Henley/Panos Pictures, 2004 m-banking systems support transfers of to country. For example, important actual currencies. This means a person can money-laundering and anti-terrorism walk into an m-banking location, ‘cash in’ laws constrain what services can be prevent some people from using as if he or she were buying airtime for a offered. m-banking systems. pre-paid mobile account, and then transfer l Most systems currently offer only l Shared handsets complicate issues of that money anytime – often via text stored value; credit features are rare. security and account ownership. message – to merchants, utility providers, However, microcredit institutions may The elegance of transactions via handsets or other individuals. be able to use m-banking systems to and text messages hides the services’ M-banking reduces the need to carry improve their operations. complex organisational and technical cash, or to travel or wait in line to pay l Literacy and language barriers may capabilities. However, it is this simplicity and affordability that is likely to make m-banking a valuable service for poor people. Mobile networks at the centre of infrastructure There are many more mobile phone users than bank account holders in the world. If Reflecting Northern models, mobile infrastructure, allowing the creation of m-banking can continue to bring financial telecommunications in developing national and regional networks? services to people who currently do not countries were initially conceived as l Technology: can new low-cost Internet use them (the ’unbanked’), it will be more secondary to fixed lines. Now, however, devices achieve the type of mass market than a convenience – it will be an important mobiles are central to information mobiles phones currently enjoy? Only then new way for poor people to control their and communication technology (ICT) can the promise of mobile Internet be finances and their livelihoods. infrastructure and policy: realised. l Globally, Asia is the largest regional mobile l Affordability: access to mobile networks Jonathan Donner telecommunications market, not only in and services is still far from universal, and Technology for Emerging Markets Group, Microsoft terms of consumption, but increasingly in advances are needed to reach the poorest Research India, 196/36 2nd Main, Sadashivnagar, Bangalore, India 560-080 terms of production. people. Can innovations such as micro- jdonner@microsoft.com l Mobile operators now control 70 percent prepay (allowing purchase of very small of the telecommunication network capacity amounts of airtime), combined with low-cost See also in sub-Saharan Africa, leaving fixed-line pricing strategies and public policy initiatives Micro-payment Systems and their Application to Mobile monopolies far behind. like universal service funding schemes be Networks, infoDEV: Washington, DC, 2006 (PDF) l Mobile operators’ plans for introduced to make this happen? http://infodev.org/files/3014_file_infoDev.Report_ m_Commerce_January.2006.pdf telecommunications coverage now determine Mobile Phone Banking and Low-Income Customers: how and when poor and rural populations See also Evidence from South Africa, CGAP/UNF: Washington, are reached by the ‘digital revolution’. Internet for Everyone in African GSM Networks, DC, by Gautam Ivatury and Mark Pickens, 2006 (PDF) Scanbi-Invest, Stockholm, by Olof Hesselmark and www.cgap.org/publications/mobilephonebanking. l Using General Packet Radio Service (GPRS) Anders Engvall, 2005 (PDF) pdf technology, mobile networks are now a www.scanbi-invest.com/ebc/GPRS_report2.pdf The Enabling Environment for Mobile Banking in Africa, potentially viable way to deliver Internet Telecoms Demand : Measures for Improving DFID: London, by David Porteous, 2006 (PDF) services, and avoid costly and protracted Affordability in Developing Countries, Media@LSE, www.bankablefrontier.com/assets/ee.mobil. fixed-line models. London, by Claire Milne, 2006 (PDF) banking.report.v3.1.pdf www.lse.ac.uk/collections/media@lse/pdf/afford The Transformational Potential of M-Transactions, Policy ability%20report%2031.01.06.PDF Paper Series Number 6, July 2007, Vodafone, With mobile operators now taking the lead in Options for terrestrial connectivity in sub-Saharan Nokia, and Nokia Siemens Networks: London, 2007 (PDF) ICT policy, however, several issues need to be Africa, Scanbi-Invest, Stockholm, by Anders Engvall www.nokia.com/NOKIA_COM_1/Corporate_ resolved: and Olof Hesselmark, 2007 (PDF) Responsibility/Sidebars_new_concept/ l Interconnection: can the operators be www.scanbi-invest.com/download/ExSum_ Transformational_Potential_of_M-Transactions/ persuaded to allow shared access to their OptTe.pdf VOD833_Policy_Paper_Series.pdf 5 id21 insights 69 September 2007
  • 6. www.id21.org Mobiles and impoverished Useful web links households in Jamaica Development Informatics Group, IDPM, University of Manchester How do mobile phones affect low income households? www.sed.manchester.ac.uk/idpm/research/is/index.htm Has this technology spread so far that it can now create a GSM World – Bridging the Digital Divide development impact right down to the poorest families? www.gsmworld.com/digitaldivide/index.shtml Researchers from the Information Society Research Group studied International Telecommunication Union these questions. They lived with low income households in www.itu.int one rural and one urban Jamaican community for 12 months, Microsoft Research Technology for Emerging Markets conducting ethnographic research. Fixed-line access is often http://research.microsoft.com/research/tem/default.aspx limited, but nearly 100 percent of households have a mobile phone. MobileActive.org – A resource for activists using mobile Mobile phones are significant for the day-to-day survival technology worldwide strategies of poor people but their economic value is not www.mobileactive.org exploited as expected. Mobile phones are not used for job- Mobiles and Development Dgroup hunting (most believe this requires face-to-face meetings instead). www.dgroups.org/groups/mDevelopment And very few use them for business purposes: l Only those few in certain specific forms of employment, such Nokia Research Centre as taxi drivers or musicians, use mobiles to get more custom http://research.nokia.com or talk with existing customers more easily. l Some women who already sell goods (such as chickens) from Vodafone socio-economic impact of mobiles (SIM) research their homes have also started selling pre-paid phone cards. www.vodafone.com/start/responsibility/our_social___ This funds their own phone use and perhaps some of their economic/socio-economic_impact.html children’s educational costs. ShareIdeas.org – Mobile Knowledge for Social Change But around one-third of those interviewed had no income from www.shareideas.org any type of labour or sales. They use their phones to seek money from others in their social network, including remittances from The Mobile Development Report family and friends overseas, sometimes linked to specific health or www.cks.in/mdr educational needs. The poorest people therefore use the mobile World Bank m-government Related Links phone not to make money but to get money: it is a means of http://go.worldbank.org/DRTIBW98P0 moving money from those who might otherwise save or expand businesses, to those who have no other income. Mobile phones also have a social value: and liberalisation – has been central to this. To understand the l Crime and fear of crime are major factors in poor people’s impact of mobiles on such groups, policymakers cannot just lives. Mobile ownership increases their sense of security and look at the experiences of richer users, or of other countries and their ability to report crime from the privacy of their homes. regions. They must understand the specific effects of mobile l In the absence of an ambulance service, access to taxis by phones on their own populations; for example through long-term phone provides transport during health emergencies for the ethnographic research. first time. l Some Jamaicans reported feeling ‘pressure’, which includes Daniel Miller Department of Anthropology, University College London, 14 Taviton Street, London elements of loneliness, depression and boredom. In the WC1H 0BW, UK absence of formal help, mobiles are used to reach out to d.miller@ucl.ac.uk others for advice and support. See also Overall, the poorest people use mobile phones to strengthen their The Cell Phone: An Anthropology of Communication, Berg: Oxford, by Heather Horst close social networks of immediate family and friends. They also and Daniel Miller, 2006 use mobiles for ‘link-up’ – short calls averaging 19 seconds – to Jamaica – Summary Findings, Information Society Research Group: London, by Heather Horst and Daniel Miller, 2006 broader, more extensive social networks. These short calls sustain www.isrg.info/Jamaicasummary.doc connections until a more specific reason for contact emerges: a visit, a problem, a request for money or information, or beginning a friendship or sexual relationship. These broad, shallow, Subscribe to id21 insights technology-enabled networks are central to meeting financial, emotional, sexual and social needs. If you would like to subscribe to id21 insights for free Development practitioners must recognise that mobile please email insights@ids.ac.uk with your name and phones are now impacting the very poorest members of society. address. Jamaica’s pricing and regulatory regime – a mix of intervention id21 insights is published 10 times a year and is online at www.id21.org/insights. Readers may copy or quote from any article, providing the source (id21 insights) and author are acknowl­edged and informed. To subscribe, email insights@ids.ac.uk with your name and address. id21’s website, www.id21.org, offers free access to over 4,000 research highlights on development policy issues including health, natural resources, education and more. To receive email updates, email id21news@ids.ac.uk with the words ‘subscribe id21news’. id21 id21 is hosted by IDS and is supported by the Department Academic Advisor: Robin Mansell, London School of Institute of Development Studies for International Development. The views expressed in id21 Economics insights do not neces­sarily reflect those of DfID, IDS or any Editor: Freida M'Cormack University of Sussex, Brighton BN1 9RE, UK other contributing institution. IDS is a Charitable Company Senior Editor: Louise Daniel T +44 (0)1273 678787 F +44 (0)1273 877335 No.877338 limited by guarantee and registered in England. Editorial and technical support: id21 team Email id21@ids.ac.uk ISSN 1460-4205 © Institute of Development Studies 2007 Design: Robert Wheeler Printer: APR Ltd Keywords: access, fixed line, ICTs, information and communication technologies, mobile phones, mobiles, networks, text message, service, telephony id21 insights 69 September 2007 6