2. www.id21.org
health. But technology has limits. Some limits policies and private business will work for services that cross existing boundaries
t
are imposed by the social context. Others are the majority of mobile service delivery. But and present governments with new
imposed by the ‘physicality of development’: they must be combined with government decisions. How, for instance, should
we cannot reduce all of development into the intervention and regulation to ensure the they handle the overlap between
bits and bytes that mobiles handle. Actual poorest people are not excluded. telecommunications and financial
money must still be transacted; face-to-face Development actors must also plan for regulation now that mobile phones allow
meetings must still occur; and real goods the future. To date, mobiles in developing airtime to be used as currency?
and infrastructure must still be produced countries have been understood mainly as a The implications of all these cannot be
and used. What we expect of mobiles must means to provide connectivity: the promise understood simply by generalising from past
therefore have limits. of fixed-line telephony finally delivered to a research on other ICTs. Governments and
In mobile policy and practice, as well mass market because mobiles have better others need to build specific knowledge
as limiting expectations, we should also fit (to needs, income and culture), better about these new capabilities.
recognise the lessons from existing work – functions, and different corporate strategies We have heard about the ‘information
on telephony, on ICTs, on communications, and government policies. revolution’ and the ‘digital revolution’ in
and on development more generally. At Mobile phones are more than just a development. Tempting though it may be,
the project level, this means adopting fixed-line alternative, however. Policies and we should avoid talk of a ‘mobile revolution’.
good practices such as involving users and strategies must now recognise that they are Yet this is also more than just a ‘mobile
matching designs to local realities. also: evolution’ – for the next decade or more, we
At the policy level, lessons are urgently l Mobile – this ‘communications on the will continue to be surprised by the ways in
needed because many development actors move’ means people can engage in which these new technologies interact with
are ‘playing catch-up’: development activities that previously development processes.
l Governments – too focused on would not have been possible. For
fixed-line telephony – are only just example, although mobile phones Richard Heeks and Abi Jagun
Development Informatics Group, Institute for Development
appreciating the reality of mobiles’ enable state surveillance, to what Policy and Management, School of Environment and
domination of the field. extent can they also allow citizens to Development, University of Manchester, Manchester,
l Most donors and international agencies monitor the state (see box on page 4)? M13 9PL, UK
richard.heeks@manchester.ac.uk
– obsessed about rural telecentres l Multi-functional – what are the abi.jagun@manchester.ac.uk
often based on unsustainable European opportunities, now that many of the
models – were caught unawares by the world’s poor communities have access See also
Mobiles and Development: Infrastructure, Poverty,
popularity of mobiles. not just to a phone but to a camera, Enterprise and Social Development, UK Development
l Only private firms have been paying calculator, audio player, video player, Studies Association ‘Information, Technology and
attention, getting on with the business timepiece and – soon enough – a Development’ Study Group, workshop summary and
papers, 2007
of addressing demands and needs. platform for email and Web use, all www.sed.manchester.ac.uk/research/events/
Tim Kelly discusses some of the policy built into one device? conferences/mobile.htm
lessons that should be learned. Liberal l Cross-functional – they bring together
Micro-enterprise
on middlemen, travel and meetings. Trade appears that mobiles are increasing the
has been slow, costly and even risky, given difference between those who can afford
the physical dangers of travel in Nigeria. access to a mobile (who find greater
and the The study found mobile phones
benefit everyone in the aso oke industry.
opportunities to trade) and those who cannot
(who find they have fewer orders). Also,
‘mobile divide’ They provide the first reliable access to
telecommunications. They also:
micro-entrepreneurs with established business
networks benefit more because access to a
New benefits and old inequalities l increase awareness of opportunities for phone rarely leads to new business contacts.
in Nigeria’s informal sector trade It is important to recognise that:
l shorten the time taken to fulfil orders l Physical communications – supported
l substitute for travel or complement it by by transport and roads – still matter to
Mobile phones are starting to penetrate improving coordination of visits micro-entrepreneurs, even in an era of
the informal sector in developing l reduce communication costs in terms mobile digital communication.
countries. Do they bring benefits? of time spent travelling, transportation l Mobile applications in developing
Reinforce inequalities? Both? costs, and the opportunity cost of countries will not be used in the same
income foregone when travelling ways as in developed countries. We
Information is vital to trade. Yet trade in the l reduce travel-related risks need specific research to determine the
informal sector is shaped by information l improve monitoring of the production real processes and impacts of mobiles in
challenges. Information may be absent – for process to reduce errors, improve development.
instance customers do not know who to product quality, and increase customer l The ‘mobile divide’ will increase the
buy from. Information may be uncertain satisfaction. disparities in society unless new initiatives
– suppliers can be unsure about what However, the need to inspect items being and innovations, including increasing
prices they can charge. Information may produced, the complexity of product the affordability of mobile phones,
be asymmetrical – some participants know design and the lack of trust between help reach those who are currently
more than others. Micro-entrepreneurs can, participants, means a continuing need for disconnected.
therefore, spend a lot of time travelling in physical meetings. Mobiles therefore cannot
order to gather information. They also rely substitute for all travel. Abi Jagun
Development Informatics Group, Institute for Development
on middlemen – the link between them and In addition, mobiles help reinforce existing Policy and Management, School of Environment and
their customers – who hold vital information. structures and inequalities. Information and Development, University of Manchester, Manchester,
Mobile phones are starting to be used in communication technologies (ICTs) promise M13 9PL, UK
abi.jagun@manchester.ac.uk
this context. Can they make a difference? to remove self-serving middlemen from
A study of mobiles in the aso oke (hand- trade. In the aso oke industry, however, See also
woven textile) sector in south-western middlemen are driving the adoption of Mobile Telephony and Developing Country Micro-
Enterprise, Development Informatics Working Papers,
Nigeria addresses this question. This is an mobiles, using them to consolidate their IDPM, University of Manchester, by Abi Jagun, Richard
informal industry that suffers from typical power and influence. Heeks & Jason Whalley, 2007
information challenges. Customers and ICTs also promise to make the situation www.sed.manchester.ac.uk/idpm/research/
publications/wp/di/index.htm#wp
producers have traditionally relied heavily more equal for everyone involved. Yet it
2 id21 insights 69 September 2007
4. www.id21.org
Beyond the Figure 1: Methodology for assessing gaps in the provision of phone services
three billion mark Highest
cost per
Universal service frontier
subscriber
In mid-2007, we passed the symbolic Market efficiency frontier
mark of three billion mobile phones in
use around the world. How did we get Access gap
here? And how will we reach the next
three billion users? SUPPLY
Market gap
The spread of mobile phones across the
developing world is remarkable. In 1990, Existing access
there were only 14,200 mobile phones in
Africa out of a global total of 11 million. By Lowest
2005, this number had risen to 137 million cost per
out of a total 2.2 billion. Since then, around subscriber
one billion more mobile phones have been Highest Lowest
added, the majority in developing countries; willingness willingness
growth in Africa – more than 50 percent to pay DEMAND to pay
per year – is the highest in the world.
Source: Winrock International/Pyramid Research ‘Costing ICT Infrastructure Needs for Africa’ ( Forthcoming, October 2007).
Mobile phones are not just
complementing, or substituting, fixed-
line services. They often provide access l Existing Access is the portion of a Winrock International and Pyramid Research,
to electronic communications for the first country’s population already served by covering 24 countries in sub-Saharan Africa,
time. In the Democratic Republic of the either fixed-line or mobile phones. found that 57 percent of people were
Congo, some 1.7 million new mobile l The Market Gap is a measure of how already within range of a mobile signal. By
phones were added in 2005, reaching many more people than currently have improving the efficiency of existing markets,
a total of 2.7 million. By contrast, the service could be reached if markets a further 40 percent of the population
installed base of just 10,000 fixed lines were functioning efficiently. could be served, with some US$3.0 billion
declined. l The Access Gap measures those parts of market-led investment (Market Gap) by
In a fraction of the history of fixed lines, of the population that could only be 2015. Only the remaining 3 percent would
mobile phones have come to dominate. reached with some kind of subsidy require government intervention, through
How did this happen? Technical innovations – capital expenditure, operational a subsidy of around US$2.1 billion (Access
helped: prepaid cards with low-value expenditure, or both. Gap), as they live in areas outside the
recharges reduced economic barriers and Research carried out for the World Bank by range of commercially-viable mobile service
modern handset design increased the provision.
prestige of ownership. But the right Moving beyond the three billion mark is
policies also had to be in place – a From surveillance to a major challenge. It will require low-cost
mix of less government (liberalisation handsets and services, innovative funding
and competition) and more ‘sousveillance’ in elections schemes and, most of all, more efficient
government (regulation and licensing markets. Research evidence suggests,
New technologies are often associated with however, that it will be possible to almost
requirements).
state surveillance of citizens. Mobile phones
A key indicator of government double current levels of penetration before
are no exception. Examples of surveillance and
policy has been the number of censorship include tapping phones and tracking services become uneconomic to provide.
operators allowed into the market. journalists in China, and suspending all short The development impact of that change,
Ethiopia, for instance, has maintained message services (SMS) during elections in which could be achieved within a single
a monopoly: mobile penetration Cambodia. generation, is hard to predict. But it does
remained less than 1 per 100 But mobile phones can also reverse the process to suggest a much faster rate of narrowing
inhabitants in 2006. In neighbouring enable ‘sousveillance’ – bottom-up monitoring of the some development gaps than at any
Somalia, which has a similarly state by citizens. previous time in human history.
troubled past but largely unregulated In 2007, 500 NGO election monitors were sent out
with mobile phones to polling stations in Sierra Leone. Tim Kelly
market entry, penetration is already
Their job was to send reports via SMS/text messages. Standardization Policy Division, International
above 6 per 100 inhabitants. Benefits included rapid awareness of irregularities and Telecommunication Union, Place des Nations, CH-1211
Other helpful policies include unofficial voting tallies that could be compared with Geneva 20, Switzerland
allowing foreign investment and tim.kelly@itu.int
official results.
ownership, and requiring the main Less organised ‘souveillance’ also occurs. In the 2004 See also
fixed-line operator to allow mobile Ghanaian presidential elections, individual voters called Costing ICT Infrastructure Investment Needs for Africa,
operators to interconnect, and radio phone-in shows by mobile to report intimidation study for World Bank, by Winrock International and
or obstruction. This prompted a police response Pyramid Research, (forthcoming, October 2007)
make calls across their networks, at
reasonable rates. in a way that a direct call to the police might not
have done – a reminder of the power of combining
In simple terms, however, mobiles
mobiles with other information and communication
work because they are driven by technologies. Similarly, combining mobile phone
demand rather than supply, and
by needs rather than technology.
cameras with websites has proven effective in
reporting electoral misdeeds in a number of countries.
What do you think?
Everybody, it seems, wants a mobile
phone. But how will ‘everybody’ get See also Please write and tell us your views
one? Mobile Phones and Social Activism, MobileActive.org, by Ethan about the issues raised in id21
Zuckerman, 2007
We can assess this through analysis www.mobileactive.org/mobile-phones-and-social- insights. And what topics would you
like to read about?
of the gaps between existing and activism-ethan-zuckerman-white-paper
potential use of mobile phones in Texting It In: Monitoring Elections With Mobile Phones, Email insights@ids.ac.uk with your
MobileActive.org, by Katrin Verclas, 2007
developing countries (see Figure 1 www.mobileactive.org/texting-it-in ideas.
above):
id21 insights 69 September 2007 4