A Event created to Promote City Tourism

1. Mumbai Junket 2015
Mumbai Served on a Plate!

2. Content
• Theme
• Details
• Itinerary
• Budget
• Sponsor

3. What is this event all about?
• Culture of Mumbai
• Tempting their taste buds with
authentic Mumbai food
• Entertainment total Bollywood
Style
• Down the memory lane- History
of Mumbai
MUMBAI

4. Kab , Kahaan aur Kitna?
• Venue:
MMRDA Ground Bandra Kurla Complex
• Duration:
1st – 4th March
• Scale:
1 Lac

5. Mumbai ki Pechaan!
• Dabbawalas
• Local Train
• Bollywood
• Khau Galli
• Ganpati Bapa
• Cutting Chai
• Street Shopping
• Heritage

6. Event Synopsis
The Mumbai Junket is about showing people
the

7. Day 1:

8. • Event Commencement- 6pm - 6.40 pm
• Introduction and Brand Association 6.40- 6.50 pm
• 6.50pm – 7.00pm - CMs Speech
• 7.00pm- 8.00pm- Free time
• 8.00pm- 8.10pm- Hosts Itinerary about the
following night events
• 8.10pm to 8.25pm- Free time
• 8.25pm- 8.30pm- Announcement about Bollywood
star performance

9. •8.30pm- 8.45pm Performance
• 8.45pm- 9.00pm Shahrukh Interacting with People
• 9.00pm - 9.05 pm Host introduction about ahead
performance
• 9.10pm – 9.20pm Performance and Plays
• 9.20- 9.30 host Itinerary
• 9.40pm- 10.00pm Priyanka performance
• 10.00pm- 10.30 pm End of the Night

10. Day 2:

12. Day 3:

13. • 4.00 pm – 5.00pm – Ganpati Idol Decoration,
Rangoli Creation
• 5.00pm- 5.15pm- Free time (Host Talk)
• 5.30pm- 6.00pm- Nashik Dhol Dance and Ganesh
Arti with Sachin Tendulkar
• 6.00pm to 6.15pm- Sachin Interacting with people
• 6.15pm- 6.25pm- Free Time

14. • 6.25pm -7.10pm – Dahi Handi
• 7.10pm -7.25pm – Dance performance (Lavani)
• 7.25pm -7.40pm – Free Time
• 7.40pm – 8.20pm People are invited to prepare
Modak and Puran puri

15. Day 4:

16. • Dress code for the final day shall be Indian
costumes
• Photobooth of dabbawalas and other people
would be created
• Handicrafts stalls
• Mehendi, pottery, astrology stalls
• Camel, horse and elephant rides
• People can travel in tricycle

17. • A thali system where people sit on ground
and eat food
• Katputli dance show
• Magician show
• Ramleela act, krsihna rasleela acts

19. How to Register?
Online registrations
• Through website: www.mumbaijunket.com
– Single day pass- Indian (Rs. 1000 per day excluding food and
activities)
– Single day pass – Non- Indian ( 40 dollars excluding food and
activities)
– Four Day pass – Indian ( Rs. 4500 4 days excluding food and
activities)
– Four Days pass – Non Indian ( 120 dollars excluding food and
activities)

20. Offline Registration:
• Mumbai Junket Office (Lower Parel, Mumbai)
• 50 MMRDA Desk registrations (On the spot 1st come 1 serve
basis)
• Leopold Café and Irani Café, Merwans and Co.
• Prithvi theatre and NCPA

21. Production
• 10 Digital Screens (35 feet X 20 feet)
• 400 stalls (250- Shopping/ 150- Food)
• Stage( Length-100 feet X width 40 feet) for performances
• Diameter for the Rods 3 feet distance from the ground end
• 10 entry polls and 4 exit polls
• Local trains and BEST set shops
• 20 Halogens (6 light towers)
• 50 speakers
• 10 Camera with Dolly Panthers and Gyro Cams

22. Marketing
• Digital
• OOH
• Radio
• Print

23. Deliverables
Element Exposure Duration
Logo on Dedicated
Microsite
On mumbaijunket.com 30 days
Logo on Web Banners 400000 Impressions 30 days
Social Media Integration 450 Facebook posts + 600 Tweets Spread over 30 days
Twitter Contest Brand tags on Tweets 1 day
Web Banners for Sponsor 300000 Impressions 30 days
Hoardings across cities 1000000 Impressions 30 days
News Paper Ads 2 Full Front Page Ad in TOI 2 days
Radio Spots 500000 Impressions 10 days

24. Sponsorship
• Presenting Sponsor: 115 lakhs
• Powered By: 65 lakhs
• Assocaite Sponsor: 45 lakhs

25. Point of Contact