17. Target Market 3% 2% Youth Of Lahore Upper And Middle Class Age Group13 to 30 5% 90%
18. COMPÉTITION No Direct Competitor 1st Mover Advantage Indirect Competitors Figure Levi’s Stone Age
19. FINANCIALS Net Present Value Net present value (NPV) = - initial cost of investment+ (discounted value of future inflows) NPV = RS: 346127 Internal Rate of Return: IRR: the discount rate that makes the NPV=0 is known as the rate of return. IRR for the Urban Art is 16.98% Pay Back Year: Simple Payback period: 2.48 years Discounted payback period: 2.82 years