Group Members 
SyedAzamHussain Shah  	(C.E.O)
RahmatUllah 			(MD)
M. Muavia Khan 			 (Production Manager)
Liaqat Ali 				(...
URBAN ART
CUSTOMIZED T-SHIRTS
BACKGROUND
T- shirts are used as a 
						FASHION around the
 							whole world
				Mr. SHAH
OPPORTUNITY :
Non-availability of Customized T-Shirt
	Unfitted Shirt Size
 	Undesired design in Market
	Unexpressed Feelin...
Solution
Offering Customized T-shirts
Affordable Prices
Youth Desired Designs
INTELLECTUAL PROPERTY
SLOGON
TRADE MARK
COMPANY 
NAME
Business Model
MANAGEMENT TEAM:
INDUSTRY
Industry for youth care
Pakistan—Introductory stage
Local industry size—Small
Vastly diverse Industry
Market 
Target market  is Lahore
Have two segments
Geographical Segmentation
Psychological Segmentation
Target Market
3%
2%
Youth Of Lahore
Upper And Middle Class
Age  Group13 to 30
5%
90%
COMPÉTITION
No Direct Competitor
1st Mover Advantage
Indirect Competitors
Figure
Levi’s
Stone Age
FINANCIALS
Net Present Value Net
present value (NPV) = - initial cost of investment+
 			(discounted value of future inflo...
EXIT STRATEGY
 	Family Member
 	Move toward Customized 	Jeans
 	Bridal Wear
CRITICAL RISK FACTOR:
Management Risks
Marketing Risks
Operational Risks
Financial Risks
Intellectual Property Infringemen...
S
SV
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Entrepreneurship Business Plan

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Urban Arts was the project of entrepreneurship in MBA COMSATS.

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Entrepreneurship Business Plan

  1. 1. Group Members SyedAzamHussain Shah (C.E.O) RahmatUllah (MD) M. Muavia Khan (Production Manager) Liaqat Ali (Finance Manager) Rizwanilyas (Personnel Manager) SyedUsmanMashdi (Supply Chain Manager) Danish (Marketing Manager) Irfansarver(Sales Manager)
  2. 2. URBAN ART CUSTOMIZED T-SHIRTS
  3. 3. BACKGROUND T- shirts are used as a FASHION around the whole world Mr. SHAH
  4. 4. OPPORTUNITY : Non-availability of Customized T-Shirt Unfitted Shirt Size Undesired design in Market Unexpressed Feelings
  5. 5. Solution Offering Customized T-shirts Affordable Prices Youth Desired Designs
  6. 6. INTELLECTUAL PROPERTY SLOGON TRADE MARK COMPANY NAME
  7. 7. Business Model
  8. 8. MANAGEMENT TEAM:
  9. 9. INDUSTRY Industry for youth care Pakistan—Introductory stage Local industry size—Small Vastly diverse Industry
  10. 10. Market Target market is Lahore Have two segments Geographical Segmentation Psychological Segmentation
  11. 11. Target Market 3% 2% Youth Of Lahore Upper And Middle Class Age Group13 to 30 5% 90%
  12. 12. COMPÉTITION No Direct Competitor 1st Mover Advantage Indirect Competitors Figure Levi’s Stone Age
  13. 13. FINANCIALS Net Present Value Net present value (NPV) = - initial cost of investment+ (discounted value of future inflows) NPV = RS: 346127 Internal Rate of Return: IRR: the discount rate that makes the NPV=0 is known as the rate of return. IRR for the Urban Art is 16.98% Pay Back Year: Simple Payback period: 2.48 years Discounted payback period: 2.82 years
  14. 14. EXIT STRATEGY Family Member Move toward Customized Jeans Bridal Wear
  15. 15. CRITICAL RISK FACTOR: Management Risks Marketing Risks Operational Risks Financial Risks Intellectual Property Infringement 
  16. 16. S SV

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