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Entrepreneurship Business Plan
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Entrepreneurship Business Plan

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Urban Arts was the project of entrepreneurship in MBA COMSATS.

Urban Arts was the project of entrepreneurship in MBA COMSATS.

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  • 1. Group Members SyedAzamHussain Shah (C.E.O) RahmatUllah (MD) M. Muavia Khan (Production Manager) Liaqat Ali (Finance Manager) Rizwanilyas (Personnel Manager) SyedUsmanMashdi (Supply Chain Manager) Danish (Marketing Manager) Irfansarver(Sales Manager)
  • 2. URBAN ART CUSTOMIZED T-SHIRTS
  • 3. BACKGROUND T- shirts are used as a FASHION around the whole world Mr. SHAH
  • 4. OPPORTUNITY : Non-availability of Customized T-Shirt Unfitted Shirt Size Undesired design in Market Unexpressed Feelings
  • 5. Solution Offering Customized T-shirts Affordable Prices Youth Desired Designs
  • 6. INTELLECTUAL PROPERTY SLOGON TRADE MARK COMPANY NAME
  • 7. Business Model
  • 8. MANAGEMENT TEAM:
  • 9. INDUSTRY Industry for youth care Pakistan—Introductory stage Local industry size—Small Vastly diverse Industry
  • 10. Market Target market is Lahore Have two segments Geographical Segmentation Psychological Segmentation
  • 11. Target Market 3% 2% Youth Of Lahore Upper And Middle Class Age Group13 to 30 5% 90%
  • 12. COMPÉTITION No Direct Competitor 1st Mover Advantage Indirect Competitors Figure Levi’s Stone Age
  • 13. FINANCIALS Net Present Value Net present value (NPV) = - initial cost of investment+ (discounted value of future inflows) NPV = RS: 346127 Internal Rate of Return: IRR: the discount rate that makes the NPV=0 is known as the rate of return. IRR for the Urban Art is 16.98% Pay Back Year: Simple Payback period: 2.48 years Discounted payback period: 2.82 years
  • 14. EXIT STRATEGY Family Member Move toward Customized Jeans Bridal Wear
  • 15. CRITICAL RISK FACTOR: Management Risks Marketing Risks Operational Risks Financial Risks Intellectual Property Infringement 
  • 16. S SV