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Transcript

  • 1. SALESBUDGETING &CONTROL
  • 2. OBJECTIVETo Understand the Basics ofSales BudgetingProcess of Controlling theSales Through Analysis
  • 3. SALES BUDGETEstimates of Expected Volumeof Sales and Selling ExpensesIt is Detailed Estimate of SalesRevenue and SellingExpenditure
  • 4. Selling Expenditure BudgetSelling Sales Deptt.Expense AdministrativBudget e Budget
  • 5. Sales Budget Sales Volume Budget Selling Expense Budget Administrative Budget of Sales Deptt.
  • 6. Percentage of Sales Method Sales Expenditure BudgetExecutive ObjectiveJudgment & Task Method Method
  • 7. SALES BUDGET PROCESS•Review Situation•Communication•Subordinate Budgets•Approval of the SalesBudget
  • 8. SALES CONTROL To Ensure That Operations Are Carried Out As Per The Plan To Achieve The Objectives
  • 9. TYPES Annual Plan Control: Top Level ManagersSales AnalysisMarket Share AnalysisMarketing Expense To Sales Ratio Profitability Control: Sales ManagerTerritory AnalysisChannel EvaluationSales Audit

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