Animated ads, which create mascots, animated cartoons, and entirely new worlds for the purpose of promoting a brand or product, are an increasingly common aspect of successful marketing campaigns. From television to the Internet, these ads are revolutionizing the way businesses promote themselves. http://www.powerhouseanimation.com/design/

1. What Makes Animated Ads Popular?
Animated ads, which create mascots, animated cartoons, and entirely new worlds for the purpose of
promoting a brand or product, are an increasingly common aspect of successful marketing campaigns.
From television to the Internet, these ads are revolutionizing the way businesses promote themselves.
But what makes advertising animation so popular among businesses and such a wise investment for
your next marketing campaign? There are a number of reasons.
Cost Effectiveness
One of the main advantages of animated ads is their cost effectiveness. In general, your animation
partner should be able to produce an ad that captures your brand and conveys your message for less
money than you would have spent filming a television ad. One of the reasons for this lower cost is that
there is no need to hire and pay for actors and actresses, who, depending upon their popularity, can
command high wages. In addition, the animated ad allows you to create virtual scenes that would be
out of your budget to create in real life. For instance, you can easily create a virtual jungle scene in a
cartoon production, but you probably cannot afford to hire a film crew to visit the Amazon. Plus, the
increased interest an animated ad generates can mean more business, and more money, for you,
increasing the ad's overall cost effectiveness.
Consumer Appeal
Another aspect of animated ads that makes them popular is the appeal they have for the potential
customer. One of the goals of an ad, especially online, where the ad is competing with lots of other
images and messages, is to attract the consumer's attention. Static, or display, ads are more likely to
get lost in the slew of information bombarding the consumer. Animated ads, on the other hand, create
a far more eye-catching way to convey your message, because the virtual world, engaging characters,
and movement on the screen make them entertaining.
In addition, an animated ad makes your message easier to digest. Instead of being forced to read
chunks of text, the consumer can learn the essence of your company by watching a few seconds of an
entertaining animated clip. As a result, they may be more likely to watch your ad and respond to its
message, bringing in greater revenue for your business.

2. Effective Brand Ambassadors
Animated ads are often characterized by excellent character design that embodies the brand the ad is
promoting. For instance, most of these ads feature a mascot or animated personality that conveys the
message the company wants the consumer to hear.
These brand ambassadors play a role in the popularity of animated ads, because they personalize the
brand for consumers. When they have a character with whom they connect, people are much more
likely to trust your brand and purchase its products. Examples of especially popular mascots in past
commercials include the Coca Cola polar bears or Ronald McDonald, who have become classic and
beloved faces of their respective companies.
In addition, virtual brand ambassadors are less expensive than hiring a real person to serve as a
brand ambassador, first because they do not require a wage, and second because, once created, they
can be used over and over without accruing much additional charge. They can be tailored to the
specific demands of your brand and then used for many years without the same concerns about aging
or renewing contracts that using real people entails.
Numerous Options
Animated ads also offer many more options than do other types of ads. For instance, the brand
ambassadors used in this type of commercial can be changed and tweaked over time as the brand
itself and the demands of the consumer change. These changes can be made quickly and
inexpensively while maintaining the relationship the consumer has already developed with the brand
ambassador.
In addition, animated ads, as mentioned earlier, can be used to portray situations and environments
that you could not portray by filming an ad in real life. As a result, they give you many more options for
how to convey your message than you would otherwise have. For instance, because of the abilities of
an animation studio, you can create an entirely new world for your message, as well as choose
virtually anything from the real world to convey. Whether you want to depict a city street, a desert
scene, or an imaginary world, your animation company should be able to deliver exactly the situation
you are dreaming of.
In addition to flexible brand ambassadors and numerous options regarding how to deliver your
message, using an animated ad also allows you to take your ad either to the television or the Internet.
This versatility allows you to target almost any audience you wish, to switch back and forth between
TV and Internet depending upon your preferences, and to use the same ad throughout all the digital
aspects of your marketing campaign.
Choosing advertising animation may be exactly what you need to more successfully market your
brand or product to your target audiences. This type of advertisement offers a number of advantages
to marketers, including cost effectiveness, consumer appeal, effective brand ambassadors, and
numerous options. These advantages make animated ads an appealing and smart choice as you seek
to promote your brand. By choosing Powerhouse Animation to complete your commercial animation,
you will reap the advantages of an experienced animation partner as well as the benefits of an
excellent animated ad.