2. Pay Per Click Campaign
PPC is basically a advertising campaign that place
your advertisement on the search engine result
pages, usually it shows at the right side of the top
of the search results.
In these campaign, the advertiser only pays when a
visitor clicks on the ad.
PPC campaigns cutting down irrelevant traffic and
bringing your prospect customers to buy products
and services by increasing return on investment are
designed by the specialists.
3.
4. Benefits of PPC
PPC can have several benefits to your online
marketing campaign. You should be aware of the
possible advantages before using it. Below are
some of the benefits:
Flexibility & Control
Quick Output
Targeting
Track ability
Budget Setting
Pay for Result
5. Flexibility & Control
Control and designing your ad campaigns
according to relevant needs
Seasonal campaigning for a fixed duration
Many targeting options with a single bid and
amount
Provision of tracking the performance of your
campaign for further changes
Option of targeting advertisements to a certain
position or bid higher for some key words for a
particular time
6. Quick output
Instant way of driving traffic to your site
Pay per click advertisement appears on search
result pages as soon as the campaign goes live and
is approved
7. Pay for Results
Payment made only when the customer clicks
on the ad
No charges for placing an add on the result page
of search engine
After one click on the ad, customers can save
the URL and return later
8. Budget Setting
Daily and Monthly budgets can be set to control
costs
Advertisers opt for what amount to pay for
keywords, traffic results and other bidding options
to meet market goals
9. Targeting
Target advertisements for prospective customers
Provides options like location, language and
demographic targeting by gender, age and time to
convert each click into conversion
10. Level Playing Field
Pay Per Click also puts all businesses on a level
playing field
Either a small or big business, chances of winning
a keyword bid and being placed high on search
engine result pages are same for both.
11. Track ability
PPC campaign stays as effective and efficient as
possible by tracking keyword and phrase successes
Tracks maximum traffic with best conversion rates