Engagement, Interaction & Narrative Design for Transmedia Storytelling

Engagement, Interaction & Narrative Design for Transmedia Storytelling By Peter von Stackelberg December 2011

Transmedia narratives are one or more related stories told acrosstwo or more media. The Matrix includes feature films, comic books, video games, and animated shorts set in the same “storyworld”.IDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The design of transmedia narratives can be broken into three sub-processes – narrative, user engagement, and interaction design. Transmedia Narrative Design User Narrative Interaction Engagement Design Design DesignIDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The design tasks at the transmedia project level shape the overalltransmedia narrative project. Transmedia Project Level Design Tasks • Initiate transmedia project • Create transmedia project tagline • Identify the purpose of the project • Identify audience demographics • Develop audience psychographic profile • Identify content consumer type • Identify user gratifications • Identify audience media usage • Identify user segments • Identify media/platforms that will be used • Determine project type • Determine if the project is intercompositional or intracompositionalIDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The storyworld level design tasks shape the “universe” withinwhich the transmedia narrative(s) play out. Storyworld Level Design Tasks Narrative Design Engagement Design Interaction Design • Create storyworld • Determine desired level of • Develop preliminary wireframes user engagement • Develop storyworld tagline • Determine entry points to • Determine degree of user transmedia narrative project • Select storyworld genre agency • Map storyworld level navigation • Determine if storyworld is • Determine user control of fictional, non-fictional, or hybrid characters • Create characters • Determine user role (internal or external) • Create significant object(s) • Apply principles of human • Create events centered design • Create settings • Develop “rules of engagement” synopsis • Develop storyworld synopsis • Develop design aesthetic • Develop style guidesIDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The story level design tasks are used to create the individual storieswithin the storyworld. Story Level Design Tasks Narrative Design Engagement Design Interaction Design • Develop story concept • Identify media/platforms • Develop dramatic question • Develop user journey diagram • Develop controlling idea • Develop preliminary calls-to- action plan • Select general story structure • Compile preliminary assets list • Select narrative point of view • Select story mode (presentational versus representational) • Select general plot structure • Develop sub-stories • Select story timeframe • Select characters and roles • Develop character arcs • Develop preliminary storyboardsIDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

The scene/sequence level design tasks guide the development ofthe elements within each story. Scene/Sequence Level Design Tasks Narrative Design Engagement Design Interaction Design • Develop detailed storyboards • Design user participation • Identify media/platforms for individual sequences/scenes • Create scene/sequence • Design information cascades • Select/create characters • Develop calls-to-action • Select/create settings • Develop cognitive maps • Select/create significant object(s) • Design information field • Determine narrative • Develop detailed asset list perspectiveIDT 599 – Masters Thesis © 2010-2011 Peter von Stackelberg

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Engagement, Interaction & Narrative Design for Transmedia Storytelling

by Peter von Stackelberg on Jan 27, 2012

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