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The Most Serious Game The McDonaldโ€™s Corporation in the 21st Century
Underperformance 1999-2002
Getting a Fresh Look ,[object Object],After
[csr ad]
[emphasized salads]
Inspiration: Americaโ€™s Army
Overview
Overview
Economics
Externalities
New Limits
One Limit
Game Over
Not a bug
Only one way to win ,[object Object],70%
Timely warnings
Timely warnings
New Ground Rules ,[object Object],[object Object],[object Object]
Zero Tolerance
Healthy Changes
ย 
CSR and ASC
CSR/ASC CSR / ASC
Confront the Contradictions
โ€œ Old-schoolโ€ CSR:    It canโ€™t work
The Choice Is Ours

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The most serious game: Hoax presentation about McDonald's