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The most serious game: Hoax presentation about McDonald's
The document discusses McDonald's underperformance between 1999-2002 and the need for a strategic reevaluation. It emphasizes the necessity for significant reductions in emissions and healthier menu options, alongside corporate social responsibility (CSR) initiatives. The text highlights contradictions in traditional CSR approaches and advocates for a commitment to zero tolerance for practices like deforestation.
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The most serious game: Hoax presentation about McDonald's
- 1. The Most SeriousGame The McDonald’s Corporation in the 21st Century
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- 3. Getting a FreshLook Before After
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- 15. Only one wayto win Cut emissions by 70%
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- 18. New Ground RulesNo deforestation Reduce emissions 70% (no “emissions trading”) “Real cost” factored
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- 25. “ Old-school” CSR: It can’t work
- 26. The Choice IsOurs