The most serious game: Hoax presentation about McDonald's

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    The most serious game: Hoax presentation about McDonald's - Presentation Transcript

    1. The Most Serious Game The McDonald’s Corporation in the 21st Century
    2. Underperformance 1999-2002
    3. Getting a Fresh Look
      • Before
      After
    4. [csr ad]
    5. [emphasized salads]
    6. Inspiration: America’s Army
    7. Overview
    8. Overview
    9. Economics
    10. Externalities
    11. New Limits
    12. One Limit
    13. Game Over
    14. Not a bug
    15. Only one way to win
      • Cut emissions by
      70%
    16. Timely warnings
    17. Timely warnings
    18. New Ground Rules
      • No deforestation
      • Reduce emissions 70% (no “emissions trading”)
      • “Real cost” factored
    19. Zero Tolerance
    20. Healthy Changes
    21.  
    22. CSR and ASC
    23. CSR/ASC CSR / ASC
    24. Confront the Contradictions
    25. “ Old-school” CSR: It can’t work
    26. The Choice Is Ours

    + politicsjunkiepoliticsjunkie, 3 years ago

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    5073 views, 3 favs, 3 embeds more stats

    A hoax presentation from "McDonald's Interactive" b more

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